Rasti F.
Yelp
This little Israel restaurant should do better. Its menu prices are high (more than $16 for a pita sandwich) and the food doesn't live up to the prices. There are so many other alternatives in Adams Morgan at such price points, that it's nutty to charge so much.
I did try to like this place, but the food is hit-or-miss, and can taste a bit stale. Why? Maybe because there's not enough foot traffic to keep the food fresh. It could be that what is not cooked up fresh, just has to sit and wait for customers (which, for Israeli-type fast-food, is not optimal).
Maybe it's an unfair comparison, but if you compare this restaurant to similar ones in Israel, this place would be at the bottom of the pile in terms of food quality, flavours, and offerings. The only way to wrap ones head around how this restaurant operates, is to assume they are trying to minimize their food costs, in order to recoup as much of their initial investment in the place, as quickly as possible.
Then there's the service. When there's more than just a few customers, the servers get flustered, screw up food prep, and you are forced to wait for ages to get your food. The whole way the ordering and pick up is done here, is dumb. Finally, there's zero ambience, and when you leave, your clothes smell like smoke, like you spent a whole day frying fries. So, much work needs to be done. It remains to be seen if they end up doing it.