Will
Google
Look, I don't really like sweet stuff (I know that's a red flag) but look, if I enjoyed it, what are you still doing reading this and not buying things there?
Basically I got a brioche with crystallised sugar in it and I had to give it to someone else for safe keeping because holy BRIOCHE it was unreal. Sweet, delicate, balanced, moreish. I miss it.
I am glad I don't live in Lille because I don't think eating brioche every day is a great idea. But if I did, I'd do it here.
They also do merveilleux as their name may suggest and I would say they are undoubtedly the best in Lille (they are also the only ones I had in Lille but double also they were amazing)