Jando S.
Yelp
Nestled in a side unit within Sterling Plaza, Bae has answered the calls of soft serve lovers everywhere since their hyped debut several years ago. The recent heat waves have resulted in good business for the frozen treats industry and my visits to Bae have been more frequent than ever.
Their arrival has also set off a string of similar bizes that also specialize in trendy, hip, (albeit) franchised spots in the same vicinity. The visibility for Bae would have been my initial concern but the crowds have been flocking to the area still and their reputation has stayed consistent overall.
The place is small but has some communal seating and fairly clean bathrooms. The contemporary, IG friendly decor is a hit with the millennial and gen z crowd, and families are definitely getting in on the action as well. Ventilation is good for obvious reasons (#1) and it's become a good post meal dessert option.
As for the ice cream itself, I think they definitely have one of the better soft serve options in town. Unfortunately like most soft serve, it doesn't travel well and should be consumed on the spot. I have liked all of their signature combos, particularly anything ube and even something simple like vanilla is still fire.
Service hasn't always been their forte, but they're young and get the job done. I appreciate that they have a loyalty card and I also like that they aren't pushy about what ice creams to get. I do wish they were better about cleaning the tables. Of course, none of the items come cheap, but this is the wrong place for anything affordable dessert wise.
Overall, I like Bae. I've become a regular and I always know what to expect whenever I come here: Good, temp reducing, satisfying, soft serve ice cream.
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(#1) Can't have the ice cream melting now ...