"Barüch, Mile End Bow. Home to it's namesake independent womenswear label, Barüch is a bright, compact shop selling a mixture of clothing and accessories.The own label clothing is the real star of the show - the African patterns are vibrant, unusual and wonderful with each one specially chosen because of the story and symbolism behind it. If you're looking for something unique and individual this is the place to go. Found alongside are a range of Scandinavian labels, including Cheap Monday and Storm & Marie."
One of my favourite shops in all of London. Angie the owner is a lovely woman who is super talented and sews a lot of the clothes in store. There is no other store offering African x Contemporary Scandinavian design like this. It's so refreshing to find beautiful and unique stock and the service is wonderful. Definitely worth a visit!
Serena Malcolm
Google
This is one of those rare hidden gems in London. When you find it you just want to let everyone else know how amazing it is. Such incredible products, which are also superb quality and a wide range from clothing, to candles to cacti. I love the "afro-scandi" vibes!! I could quite easily go broke visiting this shop, it's just fab. And the owner (who makes a lot of the products in store herself) is warm, bubbly and clearly very talented. I honestly can't recommend Baruch enough. Cannot wait to go back!
Stephen Jackson
Google
A fantastic, bespoke clothes stores. The owner is incredibly friendly and enthusiasticly greets the regular customers by their names when they enter the store; a nice pleasant, personal touch that really makes the store stand out a big city.
The store mostly caters for women, but does stock some mens clothing.
The clothes are on the dearer side, but you're paying for quality - and often handmade in London.