Merril S.
Yelp
Bea's was my high bar comparison bakery for the Los Angeles area for over 40 years. I have been there twice in the past few months (though I live 50 miles away now) and noted the prices are even higher than they had been. Okay, I get it; the cost of ingredients has risen. However, with that, I still expect absolute freshness and flavor. Unfortunately, multiple cookie and bun products I purchased were not fresh or flavorful! I especially don't know how they could fail as they did with the cakes and cookies made with marzipan, but they did. The black and white cookies--that I observed to be a big seller--had dried-out cake! Bea would be turning in her grave if she knew.
I like that the current owner(s) is/are using the old Bea's Bakery recipes and have added their Filipino ones to the menu, but please do better on maintaining freshness. I can buy fresher half-off bakery items from the supermarket at a quarter of the price.
The counter staff are variable in their helpfulness and friendliness. They often look like they would rather be elsewhere. I'm not referring to busy times, either. There are typically plenty of employees when I have been there. I'm not expecting gushing behavior, just some warmth rather than robotic interaction. When I pay the prices charged by a bakery, that is what I expect.
I do appreciate the posting of the prices. Taking a number keeps the store organized, and the line moves quickly if there is one, so there is still efficiency.
I often chat with others who are there to pick up bakery items for their mostly older family members who have shopped at Bea's for half a century or more. I hope that their purchases did not disappoint as much as mine did.
This review is not about the breads offered, as I did not purchase any of them the last two times. I remember them as being excellent, especially the corn rye and challah.
I would have rated the current Bea's even lower, but for sentimental reasons, I just could not this time.
I will give the bakery one more chance in the future, but won't purchase more than a small quantity of any items until I taste each one of them for freshness and flavor. That means no more purchasing of cakes since you cannot sample them.
I am so sad that the end of Bea's Bakery wonderful era appears to be over.