Manish B.
Yelp
4.5 Stars. Never thought Beretta would have a flag ship store in NYC, but here it is. Three stories of gear, First floor mostly upland hunting outfits, bags, ties and jewelry. Second floor mostly waterfowl hunting gear and camo. Third floor are all the shotguns and the gunsmith. Everyone there were extremely friendly and helpful.
I spent most of my time on the third floor. Very enthusiastic salespeople who are very knowledgable. There was one fellow in particular who was a master shooter. Gave some great advice about how to pick a shotgun and even helped with my form and stance. He told some great stories and gave a tour of the place. They had shotguns ranging from $300 to $130,000. They had Hemingway's original shotgun in a museum case.
They had one gorgeous shotgun for $30K that had intricate scrolling with Chinese dragons. Apparently it was not for hunting dragons (like the duck guns have scrolling of ducks and retrievers). I was told that it was a pheasant gun and pheasants originated in China so it was an homage to the ancestors of the pheasant. One day when I move to the English countryside, buy a Range Rover and and hunting dog, I will come back and purchase this gun to hunt these dragon pheasants.
They let you pick up the guns and they help fit it to your needs or tell you what you need to modify it your needs. I've never seen that done in any of the local shops I've been to, but they were not high end shops selling ultra high end merchandise.
The only reason for deduction in points is that they had no pistols on display. I was told that in NYC that customers are not even allowed to handle pistols, even if they are former law enforcement, the city is very strict about such things. I still think it would have been nice if they had them in a secure display that was sealed just to show off what Beretta produces.
Anyway, it was a nice treat to check out the shop, they have some really nice outerwear even if you do not shoot or go hunting. If you own a Beretta, hunt or shoot clays, it is worth checking out if you are walking around Madison Avenue.