Paul W.
Yelp
I stopped in today to give this place a try, I've heard a lot about it and it is a single-owner operated fast food restaurant in the middle of the sea of Corporate restaurants. I have to say, Bigg Burg(er) stands up to their competitors in an exciting way. The quality of food is just as high as their peers in the QSR segment, and they definitely keep up with the friendliness. Being a one-store operation frankly had me worried on how it was operated, but I was impressed.
I ordered a burger and fries. My customization was correct and flawless, and the burger was cooked perfectly and was tasty and juicy. Fries are fresh cut, you can tell, and are made to order. The restaurant was well built, charming, clean, and fresh. It was a good experience all around.
Here are my issues: My fries tasted of fish. They use the same fryer to cook their fries, and their fish. It imparted an off-taste, not that it bothered me so much, but if I really wanted a fish sandwich I would have ordered one. Second, I will support this restaurant because it is locally owned and operated - it's a one of a kind in Southeast Michigan. Overall however, you can find the same quality in their burger and/or fries and Wendy's, BK, 5 Guys, any casual dining restaurant...it's not as rare anymore to find a restaurant categorized as 'fast food' or 'fast casual' that delivers on fresh, quality products. Where they lack in particular is consistency. Bigg Burger doesn't do much to separate itself from it's competition, it seems to do just enough to keep up and match or slightly overtake the market.
I will support them simply because they are a Michigan exclusive establishment as previously stated, but there isn't much to Bigg Burger that you can't find somewhere else for the price. It is a dog-eat-dog world out there, and if Bigg Burger wants to keep up the fight they will need to do something a little bit different to really grab the segment and sweep it off its feet. That is what is really deadly about being just 'a-ok' in the restaurant business - you aren't bad, but you aren't amazing, and that's what it takes to get people to come back.