Throw A.
Google
Coffee is always bad here. Even the good old black coffee is bad. This isn’t very difficult to get right at all. Why is the coffee so bad?
Donuts are inconsistent. I’ve been here 20+ times and about half the time there was something wrong with my donut. Most frequent problem is a donut that smells and tastes like frying oil.
BUT on a good day, they make a hell of a donut. I mean it, it is very, very good. The bite and the chew of the dough, the yeasty fresh smell, the toppings are never too sweet or too much, the custard in the Boston crème is to die for… But this is only half the time. Why?
And the only other thing I got was an egg sandwich which I honestly found appalling. It was stale, tiny, and looked sad. It was the kind of sandwich you’d find at a gas station from a freezer. Forget selling it for as much as you do, you shouldn’t be giving that terrible thing away for free.
Also, the wait times are very inconsistent because there’s always one poor employee there trying to keep up with a smile on their face. It isn’t always the same person, but it is always one person. So any increase in demand quickly overwhelms them. Sometimes you’ll walk in and out, other times it’ll be 15 minutes. Why? Every employee seems to be trying to “wing it” too, doing things in different orders or in different ways, etc. HELP THEM! Doesn’t look like you guys train them or ask them what they need.
All in all, feels like unsuccessful execution kept afloat by a successful recipe, and pretty appealing branding. If they don’t find a solution for their very basic supply chain failures though, I’m not sure whether they’ll be able to grow further without sacrificing even more quality.