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Despite many customers, only one or at most two cash registers open. Lots of people want to pay in cash, but the store forces payment by card (there are many more unmanned checkouts than open regular ones).
Queues of tourists and, above all, pseudo refugees, who receive almost everything from the state for free and are constantly brawling.
The store is definitely too small for such a number of customers. Nevertheless, most prices are the lowest in Iceland.
If you have time, I recommend the second bonus in the city center.
Edit:
During a recent shopping spree, I was served by a dark-skinned young guy in a gray hoodie. He did not respond to good morning, please, thank you, or goodbye. And when giving change, he threw the money around like he was throwing away trash. A total lack of culture.
I advise you to avoid this store and go at least to Kronan on the other side of the parking lot.