Daniel B.
Yelp
Boruboru is one of the first sushi burrito and bowl restaurants to open in Atlanta (and the first permanent, non-food-court sushi burrito place). It opened October 17, 2016 at Emory Point, the large mixed-use development across from the CDC on Clifton Rd. Parking is free for the first 3 hours in the Emory Point deck behind the restaurant.
The burrito I had at Boruboru was delicious. It's basically like eating a giant maki sushi roll -- fish, rice, and various other ingredients wrapped in nori (seaweed). Along with burritos, you can also get rice and salad bowls. It's somewhat similar to Chipotle, but with sushi ingredients. The concept originated in 2011 in California with Sushirrito in the Bay Area and the Jogasaki food truck in LA. Just like other trendy west coast or northeast brands/concepts, it's made its way to Atlanta.
The restaurant is fast-casual with a bright, clean, open design. You stand in line and order up front. Fountain drinks, condiments, napkins, etc. are self-serve and, unlike Chipotle, you do have to wait a few minutes as your order is made. When it's ready, your ticket number is called and you can pick up your tray at the counter.
Expect to spend at least $10-13 for each burrito, rice bowl, or salad. Burritos and rice bowls come with the option of brown rice or white sushi rice. Salads come with the option of spring mix or kale (+$1). There are over a dozen house ingredient combinations to choose from which include proteins like octopus, salmon, fried salmon skin, spicy tuna, BBQ eel (unagi), chicken, skirt steak, soft shell crab, and tofu. They also offer poke (Hawaiian raw fish salad).
Additionally, you can customize your own burrito, rice bowl, or salad. Most customizations start at $10-12 each with most toppings and sauces each $0.50 extra. If you go the customization route, you fill out a paper menu with a pencil much like you do when ordering sushi at a traditional sushi bar.
I tried the Boruboru Style ($12) sushi burrito which came with tuna, masago (fish roe/eggs), macadamia nuts, nori, avocado, pickled red onion, scallion, pickled jalapeno, crispy fried onion, and a "creamy-style" dressing. Boruboru Style is one of the two poke options on the menu. With these options, you can choose salmon, tuna, or octopus as your protein.
One of my favorite makizushi is simple tuna maki and the Boruboru Style sushi burrito with tuna was like tuna maki on steroids. It was very good with plenty of fresh fish and ingredients all around. It was a decent-sized burrito, served cut in half, that was satisfying and enjoyable. Packets of soy sauce are available near the fountain machine. I didn't see any wasabi and I think the burrito would've tasted better with some.
I also tried the Muscle Man ($13) rice bowl with brown rice, octopus (+$2), spicy tuna, Boruboru chicken, avocado, cucumber, pickled jalapeno, pickled red onion, scallion, spicy mayo, and poke dressing. The Muscle Man is supposed to come with salmon instead of octopus, but the kitchen had run out of salmon when we ordered. I decided to sub in octopus in its place. The bowl was savory and filling. Like the burrito, it was filled with fresh ingredients. Both the octopus and chicken looked and tasted like they were grilled (some noticeable charring).
Service was slow. There was only one person taking orders and the line backed up during Saturday dinner service (we came during a peak rush). However, once we got our orders in, they were turned around fairly quick. Chef/owner Mike, manager Kasey, and the rest of the staff are friendly and hospitable.
I plan on coming back.