Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

Hotel · Ostuni

Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

Hotel · Ostuni

2

Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy

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Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by Courtesy of Paragon 700
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by Gregory Venere/Courtesy Paragon 700
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null

Highlights

Nestled in an 18th-century palace, this charming boutique hotel in Ostuni features stunning decor, a tranquil spa, and superb dining options, all in a perfect location for exploring Puglia.  

Featured in Conde Nast Traveler
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Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy Get directions

paragon700.com
@paragon700

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Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy Get directions

+39 0831 369219
paragon700.com
@paragon700

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Last updated

Jul 10, 2025

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"Standing out amid Puglia’s “White City,” in a 17th-century Pompeii Red palazzo that was once home to the first mayor of Ostuni, Paragon 700 Boutique Hotel & Spa was recently restored with its original fireplaces, frescoes, and private garden intact. Expect 11 old-meets-new rooms, a majolica-tile bar, and a wine cellar where there was once an olive oil chamber; not to mention, the former water chamber has been converted into a spa with a natural whirlpool."

Your Guide to La Dolce Vita in Milan and Puglia
View Postcard for Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA
@cntraveler

"Why book? For its operatic suites with their splendid vaults and frescoed baroquerie, and the only outdoor pool in town. Set the scene This Pompeian red 18th century mansion (one of those cubic, rusticated stone piles) lords it over the città bianca of Ostuni; the medieval citadel kowtows at its feet. With its theatrical-yet-intimate new look, gourmet restaurant, walled and colonnaded gardens, it’s fast becoming the haunt of thespians, epicureans, aesthetes, and hedonists, all seeking romantic seclusion and a kid-free zone in the thrum of ‘the white city’. The backstory When globetrotting entrepreneurs Pascale Lauber and Ulrike Bauschke bought Ostuni’s ‘Red Palace’ in 2016, the faded noble palazzo was a shell of crumbling plaster and broken glass - forsaken for nearly half a century. Undaunted and with a pocketbook of bijou hotels and restaurants tucked under their arms, Lauber and Bauschke launched an ambitious four-year restoration project, unveiling 18th century frescoes, Neapolitan majolica floors, a feast of wedding-cake stucco work and honeyed stone vaults. Designer-architect Lauber of ID Living conjured up a series of theatrical scene-changes, transforming an underground water cistern into a rupestrian salt-walled Spa; an old olive press into a bistro-style restaurant; and, in a final coup-de-théâtre, a tumble of overgrown stones into a walled citrus garden. The rooms Lauber’s operatic décor is an eclectic yet harmonious score, where frescoed narratives, arabesques and grotesques dialogue with quirky, Pythonesque contemporary art. The mise-en-scène is a riot of exotica: saffron sofas and cinnamon bedheads from South Africa, elaborate sculptural lamps from Thailand, firepits and gazebos from India repurposed into bathtubs and washstands. Aesthetics triumph over prosaic functionality: Local artisans forged screens of iron, glass, and pale linen to separate en-suites without compromising the vaulted rooms; TVs, coffee machines and bidets have no place in the scenography: ‘They’re far too ugly and ruin the ensemble’, laughs Lauber. Of the 11 guest rooms, which to choose? The moody all-black Loft Suite invites existentialist reflection, while the theatrical Paragon Suite brags cathedral-style ceilings seven-metres high, a fireplace and a sunken circular bath for bedside ablutions. During Puglia’s blazing Summers, opt for one of the terraced suites with open-air waterfall showers. Food and drink In his tasting menus and tapas, head chef Giovanni Cerroni (protegé of Michelin-starred Paulo Airaudo) fuses Apulian traditions with recollections of his culinary journeys in France and Asia. Marinated red prawns with smoked black thé, mushroom cappelletti with a ‘memory’ of miso soup epitomise the mix of local and Asian flavors. Dine in the Moorish-style walled gardens or in the barrel-vaulted bistro with its show kitchen. For aperitivi and cocktails, you can recline by the pool or perch in the vaulted undercroft bar which could be a set from Casablanca. The neighborhood/area In the southern Italian region of Salento, Ostuni is one of Puglia’s most historically varied cities: Messapians, Greeks, Romans, Normans came, saw and conquered; more recently, so many British expats have moved here that the area has been nicknamed Salentoshire. You might think yourself in Mykonos, as you drink in the wine-dark sea from the belvedere on Corso Vittorio Emanuele and lose yourself in the labyrinth of arched alleyways and lime-washed houses down in the medieval citadel. As for dining, if you exhaust Cerroni’s gourmet menus back at the 700, it’s a short stroll to a choice of Ostuni’s excellent restaurants: Michelin-starred Cielo; Osteria del Tempo Perso, with space hewn from an ancient cave; or Osteria Piazzetta Cattedrale, in the shadow of the voluptuous 15th century cathedral. The service It is breezy and convivial; don’t expect white gloves and old-school decorum. Staff mingle in cool and crumpled linens; the charismatic owners—ever present—delight with tales of their itinerant lives. Eco effort The restaurant uses local and seasonal ingredients, the spa and bathrooms organic but luxe toiletries. Accessibility The space is not suitable for those who have serious mobility issues. Anything left to mention? The penumbral private-use spa was once an old water cistern, seven metres below ground; deliciously cool. Laze on flowered and candlelit beds below cavern walls clad in Himalayan-salt."

Paragon 700
View Postcard for Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

Nofar ben dror

Google
Ostuni is already one of our favorite towns in Puglia, but this hotel truly elevated the experience. From the warm and welcoming staff to the magnificent bar and unforgettable breakfast, every detail exceeded our expectations. The hotel’s aesthetics and rich history make it a destination in itself—an absolute must-see. We also booked the spa experience, which was unique and relaxing. The only minor note is that the water in the tub was a bit cold for our taste, but overall, we still highly recommend giving it a try.

Jen F

Google
What an incredible hotel! So happy we decided to splurge and stay in what is considered the best hotel in Ostuni, and we now see why! The attention to detail, style and charm of the hotel decor can't be beat with its eclectic decor and historical elegance. Our room was absolutely stunning and beautiful. The staff went well beyond in assisting us with anything we needed help with, including scheduling a boat rental last minute which required numerous calls and research. The location is also absolutely perfect where everything is in an easy walking distance. I can't imagine staying anywhere else when we return next time!

Sophie B

Google
As others have said in their reviews this hotel values aesthetics over hospitality, facilities and care. ||We paid for a superior suite and got dumped in a dark basement room with 1 window that opened on to the restaurant. On explaining to the staff that we had paid for a room specifically with a terrace, we were met with defensiveness and made to wait a day for another room to become available. ||It’s a shame because the interiors are nicely done but it feels like they are now trying to overcharge to make up for however much they spent on the renovation. ||Again as others have said - everything is for sale even down to the laundry bag in the room. It just feels very money grabby. The spa is extra and parking is not included if you don’t book direct (it was literally the first thing they told us on arrival).||At this price point, you’d expect excellent attention to detail but it’s just not there. We didn’t get fresh water every day, sometimes towels were taken and not replaced, we didn’t get enough toilet roll. We didn’t get towels for the pool outside - it’s very hit and miss. There’s pigeon poo all round the pool area. I wouldn’t care if it was cheaper but for nearly €1000 per night, expectations are higher. ||For me, the breakfast really showed how little care the hotel has for their guests. Bored looking staff, stale bread, soft/mouldy fruit, barely any choice (unless you pay extra) and they only give you half a slice of toast with eggs for some reason. It’s just not what you’d expect at this price point. ||We would much rather have got a refund and stayed elsewhere but they made sure to make it clear that wouldn’t be possible. ||All I can say is don’t make the same mistake we did and save your money!

david s

Google
This boutique property in the middle of the White City is a fantastic base to explore Puglia, while being a warm oasis after a day out. Everyone is super friendly, the food is exceptional. The staff were able to make recommendations and reservations for things to do and see in the region which added to the enjoyment of our stay.

Vanessa Gonzales

Google
I cannot say enough about this stunning hotel! The location is perfect, walking to all the things in Ostuni. The grounds are so beautiful and every piece of art/ architecture is unique and special. The service was the best we had in all of Italy. The cocktails were spectacular, and the whole property was so special! Cannot recommend this hotel enough if you want something unique and clean and stunning!

K D

Google
Paragon is not a bad hotel. But it is not a 5 star hotel at all. We're really not difficult customers but when you pay 700 euros a night in a small Puglian city you expect superior service, attention to detail and a certain level of class. Other than the cleaning staff (rooms are cleaned efficiently and are impeccable), the rest of the staff is not at all up to standards. There are many hotels in the area where you'll get much but treatment for a normal price range is this area. We are regular Ostuni visitors. We neither recommend nor will return to this hotel.

Konstantinos Magoulas

Google
The hotel & its restaurant & bar is a hidden oasis in the heart of the city.This is the first garden in Ostuni, in a vastly historic building remodelled by the owners & their imagination in an extremely luxury space with comfort in mind. Might be the cleanest,most refreshing pool we ever got in,such as the rest of the hotel. The food & breakfast is amazing and the key is its staff, from the ladies in the reception to the restaurant staff. There is a cellar with local wines too!! Excellent stay.

CAMERON D

Google
Paragon was a truly perfect stay in Ostuni. The hotel and its grounds are beautiful , while the room was breathtaking. The staff was incredibly kind, professional, and helpful. The spa was blissful and so relaxing. The food at the hotel was great as well, with a homemade breakfast, high end dinner, and fun cocktail bar. This place is a 10/10, with the people working throughout the hotel being what makes it so special.