Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

Hotel · Ostuni

Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

Hotel · Ostuni

2

Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy

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Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by Courtesy of Paragon 700
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by Gregory Venere/Courtesy Paragon 700
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null
Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA by null

Highlights

Palace hotel with historic frescoes, spa, pool, fine dining  

Featured in Conde Nast Traveler
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Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy Get directions

paragon700.com
@paragon700

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Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni BR, Italy Get directions

+39 0831 369219
paragon700.com
@paragon700

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Last updated

Aug 11, 2025

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"Standing out amid Puglia’s “White City,” in a 17th-century Pompeii Red palazzo that was once home to the first mayor of Ostuni, Paragon 700 Boutique Hotel & Spa was recently restored with its original fireplaces, frescoes, and private garden intact. Expect 11 old-meets-new rooms, a majolica-tile bar, and a wine cellar where there was once an olive oil chamber; not to mention, the former water chamber has been converted into a spa with a natural whirlpool."

Your Guide to La Dolce Vita in Milan and Puglia
View Postcard for Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA
@cntraveler

Paragon 700

"Why book? For its operatic suites with their splendid vaults and frescoed baroquerie, and the only outdoor pool in town. Set the scene This Pompeian red 18th century mansion (one of those cubic, rusticated stone piles) lords it over the città bianca of Ostuni; the medieval citadel kowtows at its feet. With its theatrical-yet-intimate new look, gourmet restaurant, walled and colonnaded gardens, it’s fast becoming the haunt of thespians, epicureans, aesthetes, and hedonists, all seeking romantic seclusion and a kid-free zone in the thrum of ‘the white city’. The backstory When globetrotting entrepreneurs Pascale Lauber and Ulrike Bauschke bought Ostuni’s ‘Red Palace’ in 2016, the faded noble palazzo was a shell of crumbling plaster and broken glass - forsaken for nearly half a century. Undaunted and with a pocketbook of bijou hotels and restaurants tucked under their arms, Lauber and Bauschke launched an ambitious four-year restoration project, unveiling 18th century frescoes, Neapolitan majolica floors, a feast of wedding-cake stucco work and honeyed stone vaults. Designer-architect Lauber of ID Living conjured up a series of theatrical scene-changes, transforming an underground water cistern into a rupestrian salt-walled Spa; an old olive press into a bistro-style restaurant; and, in a final coup-de-théâtre, a tumble of overgrown stones into a walled citrus garden. The rooms Lauber’s operatic décor is an eclectic yet harmonious score, where frescoed narratives, arabesques and grotesques dialogue with quirky, Pythonesque contemporary art. The mise-en-scène is a riot of exotica: saffron sofas and cinnamon bedheads from South Africa, elaborate sculptural lamps from Thailand, firepits and gazebos from India repurposed into bathtubs and washstands. Aesthetics triumph over prosaic functionality: Local artisans forged screens of iron, glass, and pale linen to separate en-suites without compromising the vaulted rooms; TVs, coffee machines and bidets have no place in the scenography: ‘They’re far too ugly and ruin the ensemble’, laughs Lauber. Of the 11 guest rooms, which to choose? The moody all-black Loft Suite invites existentialist reflection, while the theatrical Paragon Suite brags cathedral-style ceilings seven-metres high, a fireplace and a sunken circular bath for bedside ablutions. During Puglia’s blazing Summers, opt for one of the terraced suites with open-air waterfall showers. Food and drink In his tasting menus and tapas, head chef Giovanni Cerroni (protegé of Michelin-starred Paulo Airaudo) fuses Apulian traditions with recollections of his culinary journeys in France and Asia. Marinated red prawns with smoked black thé, mushroom cappelletti with a ‘memory’ of miso soup epitomise the mix of local and Asian flavors. Dine in the Moorish-style walled gardens or in the barrel-vaulted bistro with its show kitchen. For aperitivi and cocktails, you can recline by the pool or perch in the vaulted undercroft bar which could be a set from Casablanca. The neighborhood/area In the southern Italian region of Salento, Ostuni is one of Puglia’s most historically varied cities: Messapians, Greeks, Romans, Normans came, saw and conquered; more recently, so many British expats have moved here that the area has been nicknamed Salentoshire. You might think yourself in Mykonos, as you drink in the wine-dark sea from the belvedere on Corso Vittorio Emanuele and lose yourself in the labyrinth of arched alleyways and lime-washed houses down in the medieval citadel. As for dining, if you exhaust Cerroni’s gourmet menus back at the 700, it’s a short stroll to a choice of Ostuni’s excellent restaurants: Michelin-starred Cielo; Osteria del Tempo Perso, with space hewn from an ancient cave; or Osteria Piazzetta Cattedrale, in the shadow of the voluptuous 15th century cathedral. The service It is breezy and convivial; don’t expect white gloves and old-school decorum. Staff mingle in cool and crumpled linens; the charismatic owners—ever present—delight with tales of their itinerant lives. Eco effort The restaurant uses local and seasonal ingredients, the spa and bathrooms organic but luxe toiletries. Accessibility The space is not suitable for those who have serious mobility issues. Anything left to mention? The penumbral private-use spa was once an old water cistern, seven metres below ground; deliciously cool. Laze on flowered and candlelit beds below cavern walls clad in Himalayan-salt."

https://www.cntraveler.com/hotels/ostuni/paragon-700
View Postcard for Boutique Hotel Puglia | Paragon 700 Boutique Hotel & SPA

38beb

Google
We've been to Paragon before for their amazing Cocktails by Leonardo, but we were celebrating and decided to have dinner. Itwaslovely. You could between 3 full tasting menus, or just select individual dishes from each. We chose the latter, a delicious asparagus starter and chicken for main. All were cook3d perfectly and presentation was delightful. The staff were great, and Leonardo again excelled. A wonderful experience and we will be back

murat dogan erden

Google
We had a wonderful night at Paragon 700 in Ostuni with family and were truly impressed. The staff were incredibly kind and attentive, making us feel warmly welcomed throughout our stay. The breakfast was absolutely amazing — fresh, delicious, and beautifully presented. We especially enjoyed relaxing by the poolside, surrounded by such serene and elegant surroundings. The comfort of the rooms was top-notch, and the attention to detail in the decoration throughout the property is remarkable. Every corner tells a story. Thank you to the entire team at Paragon 700 for a memorable and luxurious experience. We will definitely be back!

avrammiller

Google
What a lovely hotel with an amazing staff. We loved this place. Everything was perfect except our room . The room was beautiful but had some design issues. It was very hard to get into the shower because you had to step over a sunken bath tub. |We love the staff especially the people working at the bar. |My wife had a great spa treatment.

Cathy Kirkpatrick

Google
Spectacular hotel and service. We spent four nights exploring Puglia - with Ostuni as our home base. Elegant and warm environment with attentive and friendly staff. Accommodating and helpful during our stay. Beautiful room with highest quality finishes and special touches. Great lighting! The bar (aka lobby) is welcoming and eclectic. We did a cocktail class with Leonardo- fantastic fun. Dinner at the restaurant was creative delicious and memorable. As we were travelling in March we couldn’t enjoy the garden or pool area - but it looked lovely. A really special place.

Maps42772682630

Google
We were met at the door by the Mateo and Fredirica who warmly greeted us and provided a short tour of the hotel. Tastefully decorated with many details and a staff that is ever present and efficient, it was a joy to spend a week here. Chef Pasquale is brilliant in his cucina where not a single meal is less than stunning. Mixocolgist Leonardo is a genius and created some of the best cocktails ever! We will definitely return.

Larry Walshe

Google
This is NOT a 5 star property. The rooms are tiny and not commensurate with the price charged. They have zero ironing or steaming facilities in the room and those provided by the hotel are charged for at an enormous expense. We were charged over €200 to steam 4 suits as we were guests at a wedding. They also wont tell you they are charging you for this until the end so be careful…! If you decide not to provide basic services and equally do not warn guests in advance, this should be a complimentary service. There are no tea or coffee making facilities in the rooms & there is no extraction in any of the bathrooms which as you can imagine is not ideal. Towels with bleach had be left in our room and the hotel later added a charge for damage which we were forced to pay. Beds, pillows & bedding is of a basic standard - it is certainly not luxurious. No full-length mirrors in the hotel rooms. Who doesn’t have a mirror in a hotel room?! Wardrobe space is not sufficient for one person let alone 2. We stayed for 5 nights and had to store all our clothing in our suitcases. As the rooms were so small, it was a daily challenge to constantly move our cases around to try and get what we needed. It was not a comfortable experience. The staff were beyond rude when confronted with these issues. When we challenged the extra charges for laundry and damage that we had no idea of, we were told we had to pay it or they would call the police. Customer service at its best…! This hotel is missing basic amenities that are essential for a comfortable guest experience.

324cathyk

Google
Fabulous boutique hotel - once a palace - luxurious and warm and welcoming. Design details and ambience are amazing, one of a kind. A curation of antiques and modern art - beautifully appointed guest room and lovely bathroom. Fine finishes and attention to detail. Federica helped us finalize plans for Puglia - making recommendations and offering to organize activities for us. Top notch service - attentive, detail oriented, discreet and friendly.

Lucas Rapetti

Google
Dining here was an absolute highlight of our trip. The beef tartare with wasabi ice cream was nothing short of spectacular — an unexpected combination that worked beautifully. The creamy, spicy kick of the wasabi ice cream perfectly complemented the delicate, flavorful tartare. Truly one of the most unique and ridiculously delicious dishes I’ve ever had. The grilled octopus was another standout — perfectly charred yet tender, paired with crispy potato and a subtly sweet and tangy sauce that brought the whole plate together. Every bite was refined and thoughtful. Add to that the stunning atmosphere and attentive service, and this place easily earns a top spot on any serious food lover’s list in Puglia. An absolute must-visit.