Nicholas Z.
Yelp
I have high standards for BBQ, and this place met them. Combine that with great customer service and an all-you-can-serve sides, and this place gets high marks.
I was traveling through Wichita Falls on a business trip and did some research ahead of time to try to find the best BBQ in Wichita Falls. I think I found it.
First, I'm a sucker for places that look like a shack. This building fits the bill. It's on the corner of an intersection where the roads don't meet at right angles. I'm glad that I used a map app to help me find it, or I might have missed the turn. Parking was tricky as the space between the driving lanes and parking spots is tight. However, I found a safe place to park.
As I walked in around 5:00 pm on a Friday night, I noticed a few vehicles in the parking lot. By the time I left, it was filling up. This place has a following. That was confirmation of what I experienced in terms of service and food during my visit.
Service here is a bit like Subway or Chipotle. First, you pick up a tray and silverware. Then you tell them what meat you want, and they slice it up in front of you. I ordered the rib dinner. I was delighted when the meat server turned around and pulled an untouched rack of ribs out of the oven (smoker?). He chopped them up efficiently, put them on my plate with some Texas toast, and handed it to me. Then I made my way down the serving line to the sides.
You serve your own sides. I chose potato salad and coleslaw. That was something I haven't seen in a BBQ restaurant in a few years. I often find that coleslaw portions are not generous enough for my appetite, so it was nice to get the amount I wanted.
The price for my meal was less than I expected based on my experience elsewhere, so I consider this meal a great value.
Anyway, after I paid, I found myself a table and began enjoying some delicious BBQ. The coleslaw and potato salad were fairly standard recipes. The Branding Iron uses finely chopped cabbage for their coleslaw and not much else in it besides the dressing. I prefer the more colorful and coarsely chopped coleslaw at places like Swadley's, and Earl's in OKC, but it delivered a cool, slightly crunchy counterpoint to the savory ribs. Same thing for the potato salad. It's a standard mustard dressing, and they cook the potatoes a bit beyond fork tender so that you get this yummy gummy mixture that has bits that are more discrete and bits that are more like mustardy mashed potatoes.
Then there was the start of the show -- the ribs! I prefer fall-off-the-bone ribs, and they nailed it. Over time, I am developing a greater appreciation for bark, and they nailed that, too. The seasoning rub they use is their own, and there's enough that you don't need any sauce. The smoke flavoring helps with that, too. On top of that, I got two large ribs and two small ones. There was enough to eat two during my meal and take the other two home. They were still delicious when I heated them up in my air fryer at home a few days later.
The inside of the restaurant is a bit dark, but each table is well lit. My server took care of me and made sure that I had all my questions answered.
Bottom line: If The Branding Iron were in OKC, then I would have a new favorite BBQ spot. For now, it will have to wait until the next time I'm passing through. I hope that Wichita Falls knows how great this place is. Judging from some of the other Yelp reviews, it seems that they do.