K 2.
Google
This new bakery is an asset, however pricing/quality still needs a rebalance which I can only attribute to rent, start up costs and hopefully unwillingness to raise them at a later date.
For sourdough, the prices are perfectly reasonable. The loaf was nice but lacked flavour. The croissant was very different, thicker layers than normal making the contrast with the crust more interesting.
Vienoisserie is a little steep even for artisan London prices. I chase bakeries around London and the best French bakery selling croissants charges £2.20, the same place sells giant éclairs for £3.80.
Bread of Life charges £4.50 for an éclair, which is acceptable and cheap if it was of a certain standard, but what we got were the sad day old ones (éclairs should be eaten within hours of being filled or they go soggy).
Verdict: Not going to be a regular customer which is a shame because I'm the type of person to remortgage my house for the right cake shop.