Broad Nosh Bagels Deli & Catering 58th Street

• Got the pastrami bagel. It was packed with meat, tender, and cooked nicely. • Slightly underseasoned for my taste, so I added extra chili sauce, pepper, salt, and more mustard • Pastrami was great if you’re a meat lover; I personally prefer one with more veggies (thought it would have a bit more) • Bagel had a crunchy exterior with a chewy inside. I has really good texture. • Staff were quick to take and serve orders; I just wish there was a bit more patience for customers who are still deciding • Went there early around 8am Monday. It was already busy but no long lines. • Definitely a must-try! Will be back to try one with cream cheese 🥯 Update in response to the owner’s question: •Service during my visit wasn’t excellent. I asked the staff for a recommendation, but he seemed annoyed and only shrugged and pointed at the menu, which didn’t feel very welcoming. Because of that, I went ahead and ordered the pastrami. The pastrami itself was good, but in my opinion not really ideal for an early-morning breakfast bagel, and it was a bit underseasoned for my taste. That said, I’m still open to coming back to try other variations and hoping for a better overall experience next time.

I had a great experience here! I ordered the smoked salmon bagel with vegan cream cheese and latkes,everything was delicious. Even though there were a lot of people in line and I had to wait about 10 minutes, it was definitely worth it! ☺️ Great spot for a solid NYC breakfast.

A solid bagel spot with a huge lineup of spreads to go with their chewy, tasty bagels. I went for the scallion cream cheese lox bagel, and they absolutely loaded it up with smoked salmon, super satisfying and just really good all around. The kids, of course zeroed in on the Oreo cream cheese. I tried to object… but eventually gave in. Can’t win them all. They said was good… The place was packed, but the line moved fast and service was quick. Overall, a great way to kick off the day.

The lox was so tender. No stringy bits. Truly yummy. I found the bagel to be a little tough for my preference. Not a deal breaker though. It was a well built open faced lox and cream cheese bagel. Very good coffee. Nice atmosphere and bit a long wait. Very good service. It was fairly crowded but the food came quickly. Not many tables so don't plan on sitting unless you get there early.

Amazing bagel spot and absolutely worth the wait. I’d recommend grabbing your bagels to go—the space is cozy and charming, but seating can be tough to snag with a line constantly out the door (and for good reason!). I was honestly overwhelmed—in the best way—by the huge selection of bagels and loaded cream cheeses. I went with a jalapeño bagel paired with the bacon jalapeño cream cheese, and wow… it was to die for. The bagel was perfectly soft and chewy without being overly filling—exactly how a bagel should be. A true New York–style must-have. I’ll definitely be back. 🥯🔥

Both the quality and variety have no comparison. The bagels are high quality, the WIDE Variety of cream cheeses and the fresh salmon and any topper you choose will never disappoint and will have you coming back for more! Very affordable and even without an online order, the wait is not bad at all. We went 2 mornings in a row at different times and waited 15mins (very busy 50+ people) and 5mins (there were 15ish people). We even snagged a table both mornings 🙌 zero complaints, only high praise!

Super busy on a Sunday morning for good reason. Tasty bagel made to your exact order. Well known for an astonishing cream cheese ‘bar’; but the insider tip is their high quality smoked salmon Ordering ahead online highly recommended unless you prefer to queue for 20 minutes just for the cashier! Also not a place to linger; so just grab you pre-order and go

Stumbled across this bagel joint just off Broadway because it was close to my hotel and honestly—what a New York moment! My cinnamon raisin bagel was perfectly toasty and walnut schmear generous and glorious, exactly the way a bagel should be in this City. The Indian lady at the counter was a bit frosty, but to be fair, the place was slammed and she was holding it down like a pro, so we’ll let that one slide. The real star was Robert, the owner. Sweet, silly, and full of friendly New York–meets–wise guy charm. He came over to say hi, welcomed me in, and even had a few jokes about Florida in his back pocket that had me laughing. It’s that kind of warm chaos that makes you feel like you’ve found someplace special. Delicious bagels, speedy service, and an owner who knows how to make you feel at home—Broad Nosh is definitely worth a stop.

Great bagel! Very soft and perfect bagel to cream cheese ratio. The girl taking the orders and checking us out was very sweet and efficient. There is seating inside and outside! Good atmosphere

First time in... wow oh wow! The Sun Dried Tomato cream Cheese is out of this world! Definitely top three schmears I've ever had. The flavor is insane and there's even bits of basil in it Paired with an Asiago bagel and it's so cheesy and tasty. Service was fast. Five minutes in and out Some seats indoors but I have walked by this spot where the line is out the door many times. Would definitely go again and try some more cream cheese flavors!

Was looking for a bagel spot this morning, and the line outside wasn't bad. The line moved quickly, and I got to the copy tee and put my order in after maybe ten minutes. Apparently orders with egg in them took longer, and you'd think that cooking two eggs wouldn't take that long, and they'd expect egg orders, and have eggs already cooking. It took around 30 minutes more for the egg orders to get out after the cold ones did. The assembly for the S.E.C was halfhearted, and the sausage patty was smaller than the egg, so there were some bites without sausage, and where there was sausage, there was not egg. The flavor was standard, and the bagels were great. The store was inside a basement, one staircase in and out, and the place around the counter got full of people fast. All in all, it was a decent experience

Went here after reading about it as being one of the top bagel spots in NYC. I had Jalepeno cheese bagel with lox-scallion cream cheese and hubby had the everything bagel with vegan scallion cream cheese and a latke.Amazing taste of perfectly chewy bagel with tons of delish shmear Long line to order and if your order involved any eggs or cooking, it was taking close to 1/2 an hour. Staff was working fast to take and make orders. Space was tight with people all around and everywhere.

These bagels are the best!! They have a crunchy outside but soft inside. The service is great. So many options to choose from. The space is small but everyone is nice. And it is worth the wait!

Tried two everything bagels, one with really yummy sun-dried tomato cream cheese and the other with jalapeño cream cheese! Best bagels

Boy do New Yorkers take their bagels seriously! I am a bread addict and was definitely skeptical of the bagel craze in NY. Can they really be that much better? But I am a believer now because these bagels were absolutely amazing! Is there something different in the water?! Soft, chewy, fluffy... not sure how it can be all of these, but it just was! Inside the shop felt so tight and crowded as it was packed at 10am on a random Monday. The line was so long and chaotic to order, and then you have to wait awhile again for your order to be made. I have never seen such plentiful and beautiful, gelato-looking cream cheese options in my life. After taking my bagels to Central Park to enjoy, one bite in and I was absolutely in bagel heaven. Both my basic blueberry bagel with blueberry cream cheese and white fish bagel sandwich were chef's kiss!

When in New York, it is important to have good bagels. Our server at dinner the night before said Broad Nosh had her fave bagels in the city, so on our last morning we went. I opted for an everything bagel, with smoked salmon, and jalapeno cream cheese. It was everything I hoped my bagel would be - the perfect amount of toast on the outside and the lovely chewy bite on the inside. I also ordered an Iced Coffee which was good. You can tell this spot is popular as it was packed when we got in, but they move you in and out quickly. They have so many options for cream cheese and sandwiches. If you're looking to eat there, tables are minimal inside. They do have cute tables outside to eat standing up, and its a quick walk to central park if you want to take your bagels there.

Coming from LA, NYC bagel is a must have. There are so many bagel shops in NYC but this seems to be a stable for the locals and tourists alike. The wait can get pretty long during work/rush hours. There are so many different options of bagels and cream cheeses to choose from. The shop is organized and clean overall with good service. Their coffee is not the best but good for the price that you pay. I tried the blueberry bagel with walnut raisin cream cheese and the lox with smoked salmon and an everything egg bagel and they were both good. I personally like savory bagels over sweet so would definitely come back next time to try the other bagels. Like everywhere else in NYC, parking is nonexistent.

Holy smokes my husband and I didn't know what we got into when we just googled a bagel spot around and saw it had good reviews. We walked over and there was a half block long line to get in. I guess it's a famous bagel spot?! At that point we committed and after 45 mins in line and then about 20 mins waiting for our food we snagged a small table and ate our breakfast sandwiches. My husband got a smoked salmon, egg, and cheese on a garlic bagel and I got a sausage, egg, and cheese on a French toast bagel. I also order a side of scallion cream cheese to try. The bagel texture and overall bake was impeccable. Did I love my French toast bagel? No. I didn't, I just thought it would be slightly sweet, but it didn't really taste like a French toast. But my husband's garlic bagel was amazing and with some of the spreaddddd, I can see the hype. It was a fun lil NY bagel experience. If you have the time to wait out the line, I'd say go for it. It's a small shop, so if you're claustrophobic- I wouldn't second guess it.

We landed in NY on a Friday and left on Monday. We had Broad Nosh Bagels for breakfast 3 out of the 4 days that we were in NY. They are that amazing!!!!!! I mean I would book a flight just to have these bagels again. My favorite was the Jalapeno bagel with the Jalapeno cream cheese. They were all amazing though. I just have a love for Jalapeno cheese so I had that one twice . Also tried the Potato Latke. I cannot explain how delicious it was! Lines are long but it moves pretty quickly. They are very organized with taking the orders. We did visit on a Monday before our flight and there was no line. Which is why I think it might not be as crowded during the week. Or we were just lucky on that Monday.

Great service, atmosphere, and 4/5 food. Large selection of bagels, paninis, sandwiches, etc. They have great smoothies and a great drink selection. Makes a great lox spread which is something I adore. Also they make a great salt bagel which is sometimes hard to find. Would definitely visit again if I was in the area. Thanks for having me!

This is such a great bagel place. They make great bagel sandwiches. Their lox bagels were especially great. My friend and I both got lox bagels fairly late in the day, around 1230pm. They were sold out of some bagels, which was okay because they have so many other options. Even with the long line, the service was great. It does get crowded in here with everyone waiting, but it's worth it. The have some outdoor space to stand and have your bagels. Also, Central Park is close by. We came back the next day to buy some bagels. The line in the morning was even longer. If you're in a hurry, I suggest ordering for pickup. For a good nyc bagel, this place is a great option!

Stopped by Broad Nosh Bagel right at the lunch rush around noon, and yes--it was packed. But don't let the line scare you. This place is efficient, organized, and totally worth it. You order at the counter, they hand you an order sheet, you pay, and then wait for your number to be called. Smooth, quick, and surprisingly stress-free for a busy NYC spot. Their menu has a huge variety--bagels, sandwiches, spreads, all the classics and more. We got the lox & bagel and a simple bagel with cream cheese, and honestly... best bagel we've had so far in NYC. Fresh, chewy, perfectly toasted--everything you want in a New York bagel. Great stop if you're in the Columbus circle . Would definitely go back!

Everything you want in a NYC bagel spot - so many options on bagels and smears, all fresh and perfectly made. Long lines of people from the neighborhood and visitors all waiting to order... but worth it, they have a pretty fast moving system and it created a great atmosphere. Outdoor seating is also available.

I needed to bring home bagels to Philly. This was next to our parking garage and had great reviews. I got a French Toast bagel with mango cream cheese. At first glance I was a little unsure. This bagel looked like it was a little too neat and clean to be a NY bagel to me. But it did have what I was looking for. The outside was crusty. It was chewy and not too bready. The flavor combo worked. I left impressed. It's worthy. And I have a half dozen to eat and share back home.

The man that took my order was kind of an ass. I asked how much a half pound of spread was and he looked at me like i was retarded and then pointed like "can't you read". For the record I dont think it actually does say how much it is, you just have to multiply the price of 1/4 pound. Just answer the question you bastard. Regardless, this was one of the best bagels Ive ever had and we have some good bagels in San Francisco.

Whenever I am in NYC, bagels are one of my must-have items and Broad Nosh did not disappoint! As others have mentioned, the bagels are huge! And the schemers - delicious. I actually had these bagels twice during my 36-hour-visit because I liked them so much. I ordered a rainbow bagel on Halloween and was pleasantly surprised that the rainbow bagel was Halloween colors - how festive and fun! :) Highly recommend.

Broad Nosh caught our attention from the massive crowd we were walking by outside the establishment. We looked it up and man do they make an impression. When you can have massive lines that moves pretty darn quick and people willing to wait you must know what you are doing Next day my wife and I know what we are doing for breakfast, going online to their website, ordering in advance and skipping the massive line at our pick up time... And it works, It gave us a 30 min wait time, we walked our 15 min there and before 30 min was up, our order was ready. As long as you don't mind pushing through a sea of hungry, potentially hangry on lookers at your line busting moves, you'll have what you ordered without the full line experience. Whomever was working at the door that morning was kind, funny and helpful. Shout out to him. And there was staff at the ready for our online order as well. We took our bags to central park nearby, to enjoy. There is limited available dining space outside, and also good luck, but ya never know if the timing is right. And yes the food was excellent. We had a couple of breakfast bagels we customized to our liking and they were delicious. Easy place to recommend and even better if you think about skipping the line. Enjoy!!

Amazing bagels. Nice variety of flavors also (I think 12 or more various flavors). Bagels were fresh and nice fluffiness. Got the blueberry and French toast which were both great. Staff was efficient and nice. Place was packed and eating there was not an option. Got It to go which was fine. Clean inside with some tables available to sit if you can grab one.

First meal in NYC did not disappoint. The line was long af but I've learned that certain places have lines for a reason. I'd rather wait in line for good food than go to a spot with no customers, no wait, but the food isn't good. The bagels were chewy and crispy. They give you a healthy amount of shmear and smoked salmon. The coffee was good, not amazing. I ate half of it sitting on the little outdoor patio area. Took the other half to finish at Central Park for a boys picnic

Broad Nosh was the perfect stop for our NYC trip. We had the best bagels and cream cheese and they even had vegan options as well! They were very liberal when spreading the cream cheese. The line was quite long when we went but it did go semi-quickly and I would recommend you order ahead! Just go in and to the back to pick up!

Delicious bagels and cream cheeses. Really appreciate the vegan options. The carrot, ginger, apple juice was tasty, and the chocolate chunk cookie was so good. A busy place, but efficiently run. Will go here again when we are in town!

I've been waiting to try a "real" lox bagel for so long and the one here lived up to my expectations! Nothing in Texas compares. The fresh salmon and veggies were complimented by the cream cheese and jalapeño bagel. My bacon, egg and cheese bagel was also amazing, they are generous with the cream cheese here.

Long lines and I can see why. Very fresh soft bagels with a variety of spreads and sandwiches. Highly rec if you're in the area.

Used the Yelp to determine what was a great bagel place close to me. Broad Nosh had great reviews! You know it's a good sign when you arrive and there's a long line. I heard someone say the line went quick about 25 minutes. We got the salmon. I had an onion bagel with chive cream cheese, the salmon and onion and capers. First of all unbelievable! Cream cheese was so good. Bagel was so good no complaints. My friend had the same thing with a different variation. She also got cookies and treats to take home to her kids. We couldn't have been more pleased!

Apparently the pace to go for a bagel. This place was jammed. Line out til he door. But completely efficient and worth the short wait. Bagels are HUGE! The schmear is wonderful and aplenty. Many options. I went for a Salt bagel with bacon scallion cream cheese. Scrumptious!. A must for area.

This is honestly the second best lox bagel I've had in NYC. So far, Apollo has been the best but man, didn't this i'd like this as much as I did. I came in an hour before they closed to eat it for the following morning. They packaged the toppings separately for me and wrapped the lox in the bagel separately so I could ensemble for the following day. I got the scallion tofu cream cheese which went well with the overall sandwich. No tomatoes in mine but everything else was added: red onions, capers, and cucumbers (no dill). Next time, i'd love to try it on a different type of bagel. Toasted onion bits just burnt so probably wouldn't order an onion bagel again but this SOLID! The guy behind the counter preparing my bagel sandwich made me laugh. He's great.

In a city with no shortage of bagel shops I walked from my hotel on 48th past several other bagel shops just to get to Broad Nosh. So glad I did. The menu was standard, I got my usual ham, egg, and cheese on multi grain. The cashiers were so friendly and happy. That was unique! They seemed to really be enjoying their job. I got my sandwich and coffee and found a seat. A guy came over and started talking with us and introduced himself as Robert, the owner of the store. We had a wonderful conversation about how he cofounded the stars and expanded locations and his career prior to bagels. He is clearly passionate about providing great customer service. It was a pleasure eating here and I really enjoyed the bagel sandwich and conversation.

Solid spot for a bagel! They give you the right amount of cream cheese. I did prefer the bagel and cream cheese over the egg bagel. I'd definitely come back again and try something new!

Got a sesame bagel with scallion cream cheese and smoked salmon. Really good. The bagel was a nice combination of fluffy (it's quite thick), chewy, and a little bit of crunch from being toasted. The salmon and cream cheese were a little bit salty - just the right amount. It was super busy during lunch on Friday but they were efficient!

Great spot for bagels. The sight of so many cream cheese flavors makes your soul happy. I got smoked salmon on everything bagel. It was a sandwich which has a generous amount of smoked salmon, spring onion cream cheese, capers, tomato and onion. It was very tasty l. I got full with half of it. This place is small and very crowded, I saw people trying different combinations. Staff was fast moving. This place is just across Central Park so very popular.

I've been dreaming of this place since I ate there a few weeks ago. Out of the many delis in Manhattan, I decided to go here because they offer a variety of vegan spreads. I was very impressed by how the staff beautifully displayed the cream cheese. They all seemed so fresh, and I believe they are whipped. On the day I visited Broad Nosh, they had 4 different vegan cream cheeses, although I didn't notice any chickpea-based ones like I had seen on their website. The line moved quickly. Next, I paid and received a number. About 5 minutes later, they called me up to get my bagel. The bagel itself was super fresh, and the cream cheese was so incredibly delicious! Oh, and they loaded on the cream cheese! I had easily found a table to sit at; I'm guessing because a lot of people take their breakfast to go. I will definitely be back here next time I visit NYC!

Another NY experience while visiting this place. Be ready for a wait. Took about 40 mins on a weekday morning. Plenty of options for bagel selection. Had the Nova Lox minus capers on an everything bagel. It was really good. Daughter had the blueberry with strawberry cream cheese and loved it. The fresh squeezed orange juice was delicious. They have their routine here down. It's pretty crowded inside so if you are claustrophobic, might not be the best spot for you.

At first glance Broad Nosh doesn't look much like a bagel spot and you may even miss it if you walk a little too fast. The space is decently sized but extremely packed as it seems very popular with locals and tourists, which makes sense given its location. The space is clean but you will be cramped as you squeeze in to get an order off. We ordered a plain bagel with plain cream cheese and an everything bagel with plain cream cheese with a coffee. The orders came out pretty quick given the volume of people there, but we will add that they certainly could benefit from having more workers there. Once we sat down and ate our bagels we were left with mixed feelings. While the bagels weren't bad, they definitely don't hold up to others in NYC, let alone the same neighborhood. They have a good texture and crunch but don't wow you at first bite. The cream cheese is just okay and they put an average amount of it on there in case you're someone looking for a place that stuffs their bagels. The coffee was a big miss as well. No real flavor and that's with a splash of milk and sugar. It tasted a bit watered down and that's coming with the expectation that it would be. Overall, Broad Nosh is a decent bagel spot, just not one we would recommend to others in the neighborhood as there are much better options just a few minutes away.

Very good bagels! We came here Sunday morning after a weekend in NY. Line was long but moved very quickly. Bagel was delicious! Will be back!

We got our bagel fix at Broad Nosh! stood in a decent line, but it moved steadily. Of course many spreads and bagels to choose from and they even served premade sandwiches and soups like matzo ball. I went for the toasted everything bagel with lox, egg, and green onion vegan cream cheese on the side. I thoroughly enjoyed it. Bagel was nicely toasted, soft inner texture, had a good amount of lox and egg, and I was pleasantly surprised at how yummy the vegan cream cheese tasted. Note: always ask for cream cheese on the side as it can get quite messy when all together. One star taken off as hubby's breakfast bagel initially had some issues. They forgot the bacon...with the crowds, wait time to get it taken care of took awhile! Decent bagels and spreads. Expect a wait.

The bagels tasted good and I liked all the selection they had here! My only downside is that this place is very very cramped so you will be squeezing around people to just order and to pick up. They actually messed up my order the first time but once I brought it back in and let them know, they fixed it so I have no complaints there.

Landed on this place for bagels as it had the best reviews of spots around our hotel! It definitely lived up to the hype. 100% would recommend ordering online/uber eats. We did this and went to pick up 15 mins later and it was ready! There's a pickup spot in the very back of the cafe near the kitchen. It was jam packed on Saturday morning. The line was all the way out the door and a little ways down the block. With the pickup order, you can skip the line. Prices felt really fair for what we got! I had an iced coffee with almond milk and caramel and my mom got an iced vanilla latte! Both very tasty. We also both had the same lox bagel as well and it was delish! I wish I could have tasted the capers more!

Located in Central Park, this viral bagel spot is worth the try! Be warned that it has quite a small interior with very limited seating, and the inside is almost always packed. The servers behind the counter were quick, attentive and efficient, despite the chaos within the bagel shop. I ordered the smoked salmon/lox bagel on an Everything bagel with green onion and chive cream cheese, as well as an Everything bagel with bacon, green onion, and chive cream cheese. In addition, I tried their iced vanilla latte from their in-house café. The smoked salmon/lox bagel with all of the vegetables included was definitely the best thing I ordered. It is also one of their more popular orders, for good reason. The bagel was soft on the inside with the crisp outside, and the salmon was so flavorful and paired perfectly with everything else. In my opinion, the bacon cream cheese bagel did not even compare to the smoked salmon bagel. The iced vanilla latte was decent, but the vanilla syrup wasn't my favorite since it tasted a bit artificial to me, but otherwise overall a very delicious meal to try when in NYC!

Loved this place! As a visitor, it was a great way to get a tasty breakfast and start embracing the New York pace! Lol! The deli didn't have a lot of seating, but each table was packed and it almost served as an invitation to step outside and experience the city in the outdoor seating. They have a fantastic juice bar at the front of the line followed by an amazing spread of spreads! My favorite is the chipotle chive! I got a sausage, egg, and cheese on an Asiago bagel with that chipotle spread! Yowza! So good! There a is a little waiting for the order along with all the other ticket holders, but it wasn't bad....and it was well worth the wait. While a local pigeon was staring at me like, "hey buddy drop me some", I was caught up in enjoying the perfectly chewy bagel, hot eggs and sausage, and the subtle smoky kick from the spread! I 100% recommend!

Gosh, this place is PACKED. I'd recommend ordering it online and picking it up to spare yourself the wait in line.. Don't get me wrong, the staff is as efficient as they could possibly be; they're upbeat and kind through the chaos, but just order ahead to avoid waiting 20+ minutes in a packed space. Demand is high in the mornings.

The restaurant was typical - small and linear for ordering food. Line went back and out the front door but it went quickly - waited maybe 10-15 minutes to order around 11am. Super popular place. Small seating in front and along wall. Cashier and workers were nice. Ordered an Asiago bagel with scallion cream cheese and lox. It was absolutely delicious and good size bagel. May be my new go to bagel place when I'm in New York. Decent prices.

One of my new favorite bagel spots! Broad Nosh has been around for a while but I've somehow only recently discovered it. Everything bagel with lox, capers, onion, lettuce and tomato was amazing. Also really liked the chicken salad. Finally, the scallion tofu cream cheese (vegan) is great for the dairy-free among us!

Came here on a Saturday morning just after 9 AM. We lucked out and the line was short, but just a few minutes later it was out the door and down the street. After eating the food, I can understand why! The interior is deli-style where you put your order in and then pay at the register while you wait for the food. We got our food and ate outside at the standing tables. Got an Asiago bagel with salmon and bacon cream cheese. They don't skimp on the cream cheese which was much appreciated. The sandwich also came with delicious raw red onion, capers, and tomato. Probably my favorite bagel I've had in years! Also got the cinnamon bun which was hefty and exactly the kind of flavor and frosting you want out of one. Definitely recommend coming here if you're in the area.

DELICIOUS bagels. so so so crowded but definitely worth the wait. the everything bagel with jalepeno cream cheese was incredible. the cream cheese was light, spicy, and delish. waited around 20 mins but definitely worth the wait. not many seats inside but central park is so close so i opted to enjoy my bagel there.

A solid bagel spot. This is my second time here (first time was about 2 years ago). The lines are long but they move fast. The space is small, so it gets crowded very fast, and sometimes the three lines (to order, to pay, and waiting for food) are hard to figure out where one begins and the other ends. The staff are extremely efficient and move quickly. I waited 5-10 minutes for my order. I got a plain bagel with plain cream cheese, and an everything bagel with scallion and lox cream cheese with a tomato.

Bagels are delicious!! I just got the basic everything bagel with veggie cream cheese. I will say the person taking the orders wasn't very nice. But I feel like that might just be how they are here.

Steps away from the Columbus Circle NW metro station is where bagel-deliciousness can be found. Take the steps down and open the door to a bustling crowd of people patiently waiting and the efficient "New York" service that will get you in and out in no time. Our group arrived at 9AM-ish and got in line with maybe 10 people ahead of us. I thought we would have ample time to figure out what to order but I heard "NEXT" after only 5 mins. (so the order taking moves faster than the line) I chose a plain bagel with lox cream cheese - what can go wrong with that right? I was handed a slip with my order and waited for the line to reach the cashier. My order was bagged and ready by the time I paid but they do call out numbers There is only 2 tables inside, both taken) so we headed to Columbus circle to sit. OMG the bagel is so fresh, soft and chewy and the lox cream cheese had loads of salmon. Each bit was heavenly. They have heartier breakfast options which I heard people behind me order like sausage egg bagel sandwich.