Brown's Hotel, a Rocco Forte hotel
Hotel · Mayfair
33 Albemarle St, London W1S 4BP, United Kingdom
Highlights
Iconic London hotel with refined spa, formal dining, and tea room
Iconic London hotel with refined spa, formal dining, and tea room
"Best for: lots of little treats Closest tube station: Green Park This historical-yet-fresh hotel in the plush thickets of Mayfair feels like an intimate and rather splendid townhouse, courtesy of Olga Polizzi's home-from-home makeover. The top-notch service is a constant reminder of the five-star setting, one which welcomes children with presents (including milk and cookies with a monkey teddy turndown service) and swiftly assists parents with babysitting requests. Tasty organic meals can be whipped up for tiny tots, while whimsical and soft comforts are on hand thanks to the hotel's partnership with DockATot—think plush baskets and play tents in smart William Morris prints. Little guests will even get to take home their own Albemarle, also known as Alby, the hotel's charming and cheeky monkey toy crafted by Plaay from solid oak. And as for story time, well Rudyard Kipling wrote the final chapters of Jungle Book here, so reading the beguiling tale to children at least once while under Brown’s roof feels mandatory." - Rosalyn Wikeley
"Brown’s has all the cachet of London’s better-known five-star hotels, but feels far less formal—you could nip down to the lobby in your slippers without raising too many eyebrows. It’s also got (whisper it) a bit more personality. The place oozes history—Agatha Christie once stayed; Rudyard Kipling finished The Jungle Book here—without feeling the remotest bit stuffy, thanks to the imaginative Olga Polozzi interiors. Antique rugs, bright upholstery, and modern art offset the weighty mahogany paneling. For five-star charisma, Browns wins hands-down." - Nicholas DeRenzo, CNT Editors
"How did it strike you on arrival?Brown’s has all the cachet of London’s better-known five-star hotels, but it feels less formal—you could nip down to the lobby in your slippers without raising too many eyebrows. It’s also got (whisper it) a bit more personality. The place oozes history—Agatha Christie once stayed; Rudyard Kipling finished The Jungle Book here—without feeling the remotest bit stuffy, thanks to the imaginative Olga Polozzi interiors. Antique rugs, bright upholstery, and modern art offset the weighty mahogany paneling. What’s the crowd like?Those who like luxury but hate chain-hotel regularity. It’s minutes from Mayfair’s best shopping streets. The good stuff: Tell us about your room.The rooms are spacious but a little greige compared to the rest of the hotel—classic rooms have queen beds, stripy carpeting, and come in shades of taupe and moss green. It’s quite a different story if you can stretch to one of the 33 suites though, where things get brighter, patterns start to clash, and the wallpaper gets some interesting foliage. How about the little things, like mini bar, or shower goodies. Any of that find its way into your suitcase?The use of the house Bentley for trips within a two-mile radius is a nice perk. Please tell us the bathroom won’t let us down.The bathrooms in the classic rooms are good for bathers but less so for those who prefer a shower—these are bathtubs with a shower attachment. The Forte Organics products are a little unimaginative. Maybe the most important topic of all: Wi-Fi. What’s the word?Free. Anything stand out about other services and features? Whether it’s childcare, gyms, spas, even parking—whatever stuck with you.The small spa punches above its weight, as you would expect from a Rocco Forte hotel. The Donovan Bar recently had an extensive spruce. Charlie’s restaurant is a cheerful riot of wood paneling and botanical prints and dishes manage the same of fresh and traditional—try the za’atar spiced monkfish. Bottom line: worth it, and why?For this price, you might find hotels with better facilities, but for five-star charisma, Browns wins hands-down." - Laura Goulden
"At Brown’s Hotel (No. 10), Alexander Graham Bell made the first telephone call in London." - Travel + Leisure Editors
"London’s oldest hotel retains an intimate, Old World atmosphere while catering to modern travelers: the property occupies a cluster of combined townhouses in Mayfair, where Olga Polizzi’s interiors foreground floral and nature motifs, elaborate chandeliers, and intricate mosaic floors. Public spaces feel special without being stuffy, and the lively Donovan Bar—decorated with Terence Donovan portraits—serves a curated cocktails program overseen by a noted bartender. Dining at the hotel includes a contemporary British restaurant offering dishes like Dover sole and battered haddock with chips, while the 115 individually styled rooms provide comfortable, classically inspired accommodations." - Sandra Ramani, Charu Suri, Katherine LaGrave, Jennifer Flowers, Laura Holt, Laura Dannen Redman
