Burger King New Lynn

Burger King New Zealand Removes ‘Racist’ Chopsticks Ad From Instagram After Criticism | Eater

"The chain’s New Zealand operation drew negative attention for a tasteless sponsored Instagram ad promoting the “Vietnamese Sweet Chilli Tendercrisp” burger that showed people awkwardly attempting to eat whole burgers with chopsticks. The post was removed from the company’s social media channels but remains visible on Twitter, and critics say the spot reduces thousands of years of culinary tradition to a joke—inviting comparisons to an unacceptable hypothetical ad showing pho being eaten with a knife and fork. Observers also noted the campaign’s similarity to a recent controversy from another brand, framing the incident as an example of cultural insensitivity and poor marketing judgment." - Tim Forster