BYREDO New York Soho

⭐️⭐️⭐️⭐️⭐️ I had an amazing experience shopping at BYREDO in Soho, NYC. I was looking for a special gift for my love, and Santiago was incredibly professional, knowledgeable, and kind throughout the entire process. He took the time to guide me and made sure I found exactly what I was looking for. I couldn’t be happier with the way he treated me. The products themselves are exceptional ... the scents last the whole day (and even longer!) and are absolutely worth the money. I highly recommend visiting this store and asking for Santiago if you want an outstanding shopping experience!

I visited the Byredo Soho store on Saturday, May 24th around 2:50pm, shortly after a lovely birthday brunch with a friend. Unfortunately, our experience was rather unpleasant. Despite the store being relatively quiet with more staff than customers, we were neither greeted nor offered assistance. It felt as though our presence was an inconvenience rather than an opportunity for interaction/engagement. We sampled Bal d’Afrique. We were intrigued by its complexity so asked a salesperson to describe the scent. The response "It’s complicated, citrusy, and floral" was surprisingly curt and uninformative. Whether due to a lack of product knowledge or enthusiasm, it left us feeling dismissed. We did end up purchasing a hand cream, and had intended to browse more, possibly exploring their makeup line. However, the overall sense of detachment and complete lack of hospitality prompted us to cut the visit short. Additionally, the packaging was surprisingly minimal. I recall more thoughtful presentation at other Byredo locations. This time, we received only a small paper bag, without a box or any flourish that might reflect the brand’s premium positioning. To be candid, Byredo no longer feels like the cutting edge niche brand it once was. In a competitive landscape where many brands are innovating both in product and experience, attention to customer care and brand loyalty will be essential for Byredo to maintain relevance, I believe. We had a wonderful experience at every other store we visited in SoHo; this was the sole exception.

It was my first time in Byredo today and had a wonderful experience with Mark! He was lovely, super patient, informative and friendly as I navigated buying gifts for my employees. The transaction was really seamless and he made me feel welcome, offered me water and was communicative about the gift wrapping time. The gift wrapping here really is stellar and some of the prettiest I have ever seen. It also smells amazing in here!!!

Store associates seem like they’re only selectively helpful to customers depending on how they’re dressed / how they look. Felt like I was annoying them when asking questions and got very curt answers whereas they were very friendly to other customers. Their tone only became helpful after I expressed interest in purchasing. Great fragrances but the in-store experience at this location was a huge turn off to the brand.

I have been here before and was a great experience June of this year. This time 10-12-25 not so much the sales people were just sitting around no one greeted us and we were standing around waiting to be serviced and they lost a sale very disappointing. We were there before they opened at 12pm the sales person unlocked the door and didn’t even open and great us as we entered the other employees were just sitting and on there phones didn’t even lift their heads to acknowledge us so we just left.

SANTIAGOOOOO! 5 stars for Santiago alone! Such an incredible representative for the brand. Also, the floor is exquisite - clean lines, warm aura. Thank you, Santiago, for making my first Byredo purchase an *experience*. Hugs!!

Amber helped my husband and I select a new scent for my birthday. She was very knowledgeable of each scent, the main scent notes, ingredients, and how they layered and blended together. I’m so thrilled with my new bottle of Eyes Closed perfume, and I’m looking forward to adding Desert Dawn and Rose of No Man’s Land hand cream to my collection!

Had a great experience trying out the fragrances at Byredo! Mark took care of me and gave me some recommendations and some of his personal recs. Great customer service and convo! Ended up picking up a new daily to the collection 🔥