Step into Byredo for a fragrant escape where attentive staff like Mark and Stella elevate your luxury shopping experience with warmth and expertise.
"All scents in Ben Gorman's cult perfume brand are unisex and minimal, based on memories and created by only combining a few considered notes. This philosophy of minimalism and attention to detail is reflected in everything - the packaging, the store design, and the new range of leather goods. Soho is Byredo's second store, seven times the size of its first one in Stockholm." - Julia Guo
"Byredo, Soho by Julia Guo. All scents in Ben Gorman's cult perfume brand are unisex and minimal, based on memories and created by only combining a few considered notes. This philosophy of minimalism and attention to detail is reflected in everything - the packaging, the store design, and the new range of leather goods. Soho is Byredo's second store, seven times the size of its first one in Stockholm."
Nicole Torres
Andrea Sapal
C L
Klaudia M
Paul F
Gabrielle Petrosky
Tessa Craver
Eleanor Weber