On the Grid : Byredo
"All scents in Ben Gorman's cult perfume brand are unisex and minimal, based on memories and created by only combining a few considered notes. This philosophy of minimalism and attention to detail is reflected in everything - the packaging, the store design, and the new range of leather goods. Soho is Byredo's second store, seven times the size of its first one in Stockholm." - Julia Guo
