Maggie C.
Yelp
A popular bakery, ChiaTe rose to fame when it won awards in pineapple cake contests. This is also a tourist attraction for many foreign visitors... you often see busloads of Chinese and Japanese tourists invade this small shop. At times, the bakery will limit and monitor traffic to ensure everyone has breathing room here.
If you're getting the same item in large quantities (box of 6, 12, or 20), just go up to the register to order and pay. They have 3-4 checkout lines, some accept credit card and cash. If you want to try various items, you can mix and match in various boxes too.
Aside from the famed pineapple cakes, they also have bread, Cantonese moon cake, various traditional cakes, wedding cakes, nougat candy.
Recommend:
原味佳德鳳梨酥 Pineapple Pastry
蔓越莓鳳梨酥 Cranberry Pineapple Pastry
鳳黃酥 Pineapple & Egg Yolk Pastry
老婆餅 Wife Cake
This bakery has only one location, but you can get select products (boxed pineapple cakes) at 7-11 in Taipei Station, Taoyuan Airport, and ShongShan Airport. If you can't make it to the shop, can check out those 7-11 to see if they have the pastries in stock when you have a layover.
Overall, ChiaTe makes good pineapple cakes, but I wouldn't say they are the best. After all, Taiwan is known for pineapple cakes, and there are many bakeries/shops that make good pineapple cakes too. Dock a star for the chaotic shopping experience in the crowded shop.
TIP:
1. The pineapple cakes make great souvenir/gift travelling from Taiwan. To maximize luggage space, you can pack 7-8 cakes into the small 6-piece pineapple cake box or fit 20-21 cakes into a 12-piece box if you take out extra padding.
2. Group tour visitors have the option of pack up their treats in bank box size cardboard box, so it's easier to check in as a piece of luggage or bring as carry on.
3. If you are going on your own, make sure you can carry the goods back to wherever you're staying or have someone transport you. I had to hand carry 6 large packed boxes of heavy cakes and walk for a long time/distance, not pleasant in hot humid weather. The red marks from hand carrying the pastries from Taipei back to where I stayed, after metro ride, train ride, and walking back home lasted for a few days too.
4. Online order is available for shipping within Taiwan, China, or Hong Kong. For shipping within Taiwan, it akes about 4 day to process, and they ship it out on the 3rd day of receiving the order. This is totally worth it, even with the shipping charge.
5. If you decide to go to the physical store, go early since some items may be sold out, and they can't restock.