Momofuku’s ‘Chile Crunch’ Trademark Claim, Explained | Eater
"A Denver-based entrepreneur, Susan Hojel, created a Mexican-style chile crunch product in 2008 and previously held a 'chile crunch' trademark; she spent years policing the name—sending cease-and-desists to several companies, including large firms—before settling with another company in 2023 to transfer the trademark for a reported six-figure sum, and today continues to use the name under a licensing agreement." - Melissa McCart