Customize burritos, tacos & bowls with fresh ingredients
"Resolved child labor charges by agreeing to pay $1.37 million for nearly 13,253 violations; $500,000 of the settlement will be directed to a fund for educating young people about child labor laws." - Jaya Saxena
"A strong, well-known bowl competitor that advanced deep into the bracket; it was noted that the brand had already secured a marketing win involving an NBA player, pre-empting similar attempts by the reviewers." - Madeleine Davies
"A consistent fast-casual titan known for extreme customization, including officially designed Keto and Whole30 bowls and countless user-built variations; patrons praise the ability to tailor orders precisely (examples include salad greens or brown rice, half-portion black beans, steak, double grilled veggies, fresh tomato and tomatillo salsas, guacamole, and chips added on top). Its nationwide consistency and flexibility make it an easy, dependable choice for many diners." - Madeleine Davies
"The burrito bowl from this fast-casual giant is a cultural juggernaut—its customization model, assembly-line service, and ubiquitous, reliably consistent menu reshaped the sector and even spawned catchphrases like “guac is extra.” When tolerated on taste and ethics grounds, classic combinations such as carnitas with brown rice, black beans, lettuce, tomatillo salsa, sour cream, and cheese make for a filling, dependable meal, though recent food-safety scares and labor-practice criticisms temper some enthusiasm." - Erin DeJesus
"TikTok videos that show how guacamole is made at the restaurant became emblematic of the platform's morbid fascination with fast-food production, prompting viewers to oscillate between pleasant surprise at apparent fresh ingredients and skepticism about industrialized, efficiency-driven preparation methods." - Jenny G. Zhang