Counter by Naroon

Persian restaurant · Fitzrovia

Counter by Naroon

Persian restaurant · Fitzrovia

3

63 Great Titchfield St., London W1W 7PR, United Kingdom

Photos

Counter by Naroon by null
Counter by Naroon by Aleksandra Boruch
Counter by Naroon by Aleksandra Boruch
Counter by Naroon by Aleksandra Boruch
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null
Counter by Naroon by null

Highlights

Persian cafe with customizable bowls, saffron rice, meatballs, salads  

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63 Great Titchfield St., London W1W 7PR, United Kingdom Get directions

naroon.co.uk
@naroonlondon

10–20 £

Information

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63 Great Titchfield St., London W1W 7PR, United Kingdom Get directions

+44 20 7920 6440
naroon.co.uk
@naroonlondon

10–20 £

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Last updated

Aug 19, 2025

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@infatuation

The 10 Best Persian Restaurants In London

"Next door to sister spot Naroon, is Counter By Naroon. We prefer this daytime Persian cafe to its sibling restaurant because it’s perfect for a coffee catch-up or sit-down lunch in Fitzrovia. Our go-to order is the saffron rice with tender, table tennis-sized meatballs in a rich tomato sauce. Add a couple of salads on the side, like the refreshing mast o khiar or citrussy shirazi chopped salad, and take a seat in the homey courtyard-like area at the back. If you ask nicely, they might get you a portion of the smoky, evening-only mirza ghazemi from next door." - rianne shlebak

https://www.theinfatuation.com/london/guides/best-persian-restaurants-iranian-restaurants-london
View Postcard for Counter by Naroon
@infatuation

The 18 Best Restaurants In Fitzrovia

"Next door to sister spot Naroon, is Counter By Naroon. We prefer this daytime Persian cafe to its sibling restaurant because it’s perfect for a coffee catch-up or sit-down lunch, and you can construct your own wholesome lunch bowls. Our go-to order is the saffron rice with table tennis-sized meatballs in a rich tomato sauce. Add a couple of salads on the side, like the yoghurty mast o khair or citrussy shirazi chopped salad, and take a seat in the courtyard-like area at the back." - team infatuation

https://www.theinfatuation.com/london/guides/best-restaurants-in-fitzrovia-london
View Postcard for Counter by Naroon
@infatuation

Counter By Naroon - Review - Fitzrovia - London - The Infatuation

"Next door to sister spot Naroon, is Counter By Naroon. We prefer this daytime Persian cafe to its sibling restaurant because it’s perfect for a coffee catch-up or sit-down lunch, and you can construct your own wholesome lunch bowls. Our go-to order is the saffron rice with table tennis-sized meatballs in a rich tomato sauce. Add a couple of salads on the side, like the yoghurty mast o khair or citrussy shirazi chopped salad, and take a seat in the courtyard-like area at the back. It’s one of our favourite lunch spots in Fitzrovia, and if you’re in the mood for the evening-only mirza ghazemi alongside your lunch, they might just get you one from Naroon next door if you ask nicely. photo credit: Aleksandra Boruch photo credit: Aleksandra Boruch photo credit: Aleksandra Boruch photo credit: Aleksandra Boruch photo credit: Aleksandra Boruch" - Rianne Shlebak

https://www.theinfatuation.com/london/reviews/counter-by-naroon
View Postcard for Counter by Naroon

Patrick

Google
Must try!! This was my first time trying Persian food and I came here for brunch. I recommend you have any of the Skillets menu bcos they are all rich in flavour, not too salty (unlike some other restaurant), and generally very delicious. Staff are warm and friendly; service is quick.

Maria Xuxu

Google
I had the Royale eggs and my partner chose the Persian Omelette. Both of them were delicious but the persian omelette was definitely my favourite! Smooth but flavourful! The break that came with it as well... Amazing. We also got the berry booster smoothie. Fresh and rich! The service was 5 star, the lady that served us was very patient and peaceful, I'm coming back.

Fatemeh Ch

Google
We really liked the whole concept of Iranian meals, especially having them in smaller portions so you don’t feel too full afterward. But the way the food is presented in one big bowl felt a bit messy. Mixing the main dish, rice, and salad all together doesn’t work well, the salad water spreads and change the taste of everything else. I’d recommend using a plate with section for the salad to keep the flavors more enjoyable.

Sayna R. Heshejin

Google
Absolutely loved the Persian breakfast, everything was wonderfully fresh and full of flavour. The service was excellent, and the staff were incredibly friendly and welcoming. We’ll definitely be coming back again!

Mazhar Tello

Google
I recently visited Naroon, an Indian restaurant in London, and had a decent dining experience. The food was tasty, though not perfect, and offered a solid selection of traditional Indian dishes. I tried it during Ramadan, and while the overall experience was good, I feel there is room for improvement, especially in terms of food quality. The service was efficient and friendly, and the presentation of the food was impressive. However, one thing I noticed was that some of the chicken dishes had skin on the chicken, which I personally don’t prefer when cooking chicken. I understand this might be a matter of personal taste, and not everyone may feel the same way, but for me, I would prefer the chicken to be cooked without skin. Overall, I would rate Naroon at around 70%. It’s a good place to visit if you’re in the area, but there is definitely potential for improvement, especially in terms of consistency and attention to detail with food preparation. If they focus a bit more on refining the quality, it could become a standout in the area.

Wen

Google
Really good food and if you book via the fork you can get 50% off! Staff are super lovely and everything was quite flavourful and delicious. The side olives are huge especially considering the price of £1! But then juice is £7 so that was a bit random lol feel like some price calibration is needed but in any case the food was so good and full price is still reasonable so with the discount it was extra great!

Mahey Noor

Google
It was a wonderful experience to come to Counter. The food was exquisite and very flavorful. I ordered a soy mocha and Persian omelette and thoroughly enjoyed my experience. Will definitely return.

lily l

Google
Fantastic food and coffee, beautiful and tasty, and good customer service, would recommend for sure!