Croft Alley at The Standard, Hollywood

New American restaurant · Crescent

Croft Alley at The Standard, Hollywood

New American restaurant · Crescent

2

The Standard, Hollywood, 8300 W Sunset Blvd, West Hollywood, CA 90069

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Croft Alley at The Standard, Hollywood by null
Croft Alley at The Standard, Hollywood by @TheInfatuation
Croft Alley at The Standard, Hollywood by Infatuation - Reviews
Croft Alley at The Standard, Hollywood by null
Croft Alley at The Standard, Hollywood by null

Highlights

California-inspired 24-hour diner eats (grain bowls, sandwiches, salads) in the Standard Hotel.  

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The Standard, Hollywood, 8300 W Sunset Blvd, West Hollywood, CA 90069 Get directions

$$

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The Standard, Hollywood, 8300 W Sunset Blvd, West Hollywood, CA 90069 Get directions

+1 323 822 3131

$$

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Last updated

Jul 11, 2025

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@infatuation

"What It Is: A second location of the Melrose Place staple Croft Alley, inside The Standard Hollywood Perfect For: Breakfast, Casual Weeknight Dinner, People Watching The original Croft Alley on Melrose Place is one of the best daytime eating spots in West Hollywood, so it’s not surprising that The Standard Hollywood has brought them in-house to take over the restaurant at the Sunset Strip hotel. The space looks the same as it did when this was Alma - like a very cool Scandinavian diner - but now the menu is Croft Alley classics like the lettuce wraps, yoghurt with chlorophyll, and triple chocolate cookies we’ll go out of our way to eat. Because they’re open all day, they’ve also added bigger dishes like chicken pho, a cheeseburger, and prime rib. Breakfast is the best time to check this place out - there aren’t many places on this part of Strip where you can get an excellent breakfast for under $20. The Verdict: A great place for good, not-too-expensive food on the Sunset Strip." - Jess Basser Sanders, Brant Cox, Brett Keating

The Ride-Along Report: First Takes From Last Night’s Dinner - Los Angeles - The Infatuation
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@infatuation

"The original Croft Alley on Melrose Place is one of the best daytime spots in West Hollywood, so it makes sense that The Standard Hollywood brought them in to take over the restaurant at the Sunset Strip hotel. The space looks the same as when this was Alma - like a very cool Scandinavian diner - but now the menu is filled with Croft Alley classics like the lettuce wraps, yoghurt with chlorophyll, and triple chocolate cookies we’ll go out of our way to eat. There are also bigger dishes like chicken pho, a cheeseburger, and prime rib. But breakfast might be the best time to check this place out - there aren’t many places on this part of Strip where you can get an excellent breakfast for under $20." - Jess Basser Sanders

Croft Alley at The Standard Review - West Hollywood - Los Angeles - The Infatuation
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Sarah Long

Google
I didn't snag any pictures of our food because we inhaled it all immediately when it arrived at the table. It was absolutely delicious. I LOVE breakfast/brunch food, but no one seems to give it much effort these days and do it proper. But this place exceeded all expectations. It was phenomenal. We loved the atmosphere, parking was a breeze, our server was a sweetheart and helpful with navigating my indecisive order. Our food and drinks were so good, my mouth is watering just day dreaming about the next time I can come back here. What a gem! Thanks again for the great food, service and clean bathrooms! We will definitely be back very soon!

Michele Colella

Google
Darling retro little diner. Got the horchata oatmeal (dairy free) and it was yummy! Fresh made pastries too.

Alex L

Google
Enjoyed a fluffy omelette pool side.

Mona Mauri

Google
Fabulous food! I can’t wait to go back. Everyone is so hospitable. A great vibe.

T von O

Google
24hour diner and food. Nice atmosphere and Danish designed lamps ;-)

joe c

Google
Excellent ambiance for dinner. Delicious food and drink.

Igor Marchuk

Google
not bad, nothing out of ordinary though. staff is pleasant

Tony Patti

Google
Low key 24 hour diner with great service.