Custard & Company
Ice cream shop · Royal Oak ·

Custard & Company

Ice cream shop · Royal Oak ·

Soft serve custard with sweet toppings, vanilla twist cone

Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null
Custard & Company by null

Information

32922 Woodward Ave, Royal Oak, MI 48073, USA Get directions

€

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32922 Woodward Ave, Royal Oak, MI 48073, USA Get directions

+1 248 549 2777
facebook.com
@custardcompany

€

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Last updated

Nov 15, 2025

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Metro Detroit’s Best Soft Serve Ice Cream | Eater Detroit

"A Woodward soft serve institution, this old-school joint has been doing the basics right for more than 40 years. You can’t beat their quintessential orange and vanilla twist cone, but the soft serve root beer float is a close second. They offer rotating custard and Dole whip flavors of the week, with unique selections like pomegranate and watermelon in the mix. Its location makes it the ideal place to stay cool while watching antique cars during the Dream Cruise." - Will Reaume

https://detroit.eater.com/maps/best-soft-serve-detroit
Custard & Co Inc

Ashton P.

Google
I had the most life changing experience at Custard and Co. I’m a 90s kid, and back in the day, Dairy Queen had a coating called “crunch coat”, and then got rid of it in 2000s… anyway… I’m from out of town and rolled up here with my friend, convincing me this is the best soft serve place in Detroit. I was skeptical because I am a SSS (soft serve snob)!! I walk up to the window and i inquire about the toppings. I’m informed of their selection, they have sprinkles and a toasted almond crunch. Immediately I am taken back to my childhood memories of crunch coat. I asked if they could do half and half or mix the two, and the girl agreed she could try to do it. She did. And my adulthood has been transformed. This was hands down the best freaking soft serve I have ever had and will have in my entire life. I will be coming back tomorrow for the largest version possible before I get on my plane back home. This was so good I couldn’t maintain a conversation with my friend because I kept reliving the experience. No exaggeration. I’ll probably dream about this place tonight. I am your biggest fan, please build one in Memphis, TN !!! And also HIGHLY consider making your own ‘crunch coat’ because people will go insane, like me.

Rebecca K.

Google
Got the vanilla custard dipped in chocolate. It was delicious! Some of the best custard I have ever had. Also tried a sample of the Cherry Dole and thought it was good, but my friend thought it was “too artificial” — I love that they give free samples! Extremely friendly service too. I’ll definitely be back!

Laila N.

Google
I am a custard lover, and this place is one of my favorite. I love the mild sweet taste, and the rich buttery milk. They have a nice menu, I tried many different choices but my favorite is the waffle cone dipped in chocolate and salty caramelized pecan drizzle. It's a happy treat. Cannot cross Woodward without making a stop there!

kailee C.

Google
I’m visiting from out of town and decided to try custard for the first time (not what I was expecting custard to taste like.) Let me tell you it was a great decision. Even on a rainy day 🍨😋

Jim Z.

Google
I have been coming from Clarkston for several years to Custard and Company in Royal Oak, my sons come from Grand Blanc and Waterford, my grandson comes from Flushing Michigan and all agree it is worth the drive. Best custard in Oakland County. And now they have T-shirts so you can spread the word while you stroll around town. Jim Z.

Michelle P.

Google
I love the custard! Great flavor, creamy and delicious. Have to rethink go the anymore. Way, way to expensive for the tiny portions. Just got a cone. Paid for a medium, but I swear it's getting smaller every time I go, feels like a small at best.

Terri C.

Google
Website says closed at 10:00pm. Cashier reports closes at 9:00pm… but Goggle won’t update… that’s cool but it’s exactly 9:00pm and everything is shut down!!!! You obviously shut down before said close time of 9:00pm… you know there is an advertisement issue and you don’t address it nor meet customers halfway! I give you a half star…. TERRIBLE SERVICE!!!!

Saritha B.

Google
I am from out of state. I saw the line at this custard place and stopped by to try it. I am glad I did. Contrary to American sweet treats, this was lightly sweet which was a welcome surprise. We got the mud slinger sundae, vanilla black cherry swirl and hot fudge turtle sundae. Hoping to visit one more time before we leave.