Custard & Company

I had the most life changing experience at Custard and Co. I’m a 90s kid, and back in the day, Dairy Queen had a coating called “crunch coat”, and then got rid of it in 2000s… anyway… I’m from out of town and rolled up here with my friend, convincing me this is the best soft serve place in Detroit. I was skeptical because I am a SSS (soft serve snob)!! I walk up to the window and i inquire about the toppings. I’m informed of their selection, they have sprinkles and a toasted almond crunch. Immediately I am taken back to my childhood memories of crunch coat. I asked if they could do half and half or mix the two, and the girl agreed she could try to do it. She did. And my adulthood has been transformed. This was hands down the best freaking soft serve I have ever had and will have in my entire life. I will be coming back tomorrow for the largest version possible before I get on my plane back home. This was so good I couldn’t maintain a conversation with my friend because I kept reliving the experience. No exaggeration. I’ll probably dream about this place tonight. I am your biggest fan, please build one in Memphis, TN !!! And also HIGHLY consider making your own ‘crunch coat’ because people will go insane, like me.

Got the vanilla custard dipped in chocolate. It was delicious! Some of the best custard I have ever had. Also tried a sample of the Cherry Dole and thought it was good, but my friend thought it was “too artificial” — I love that they give free samples! Extremely friendly service too. I’ll definitely be back!

I am a custard lover, and this place is one of my favorite. I love the mild sweet taste, and the rich buttery milk. They have a nice menu, I tried many different choices but my favorite is the waffle cone dipped in chocolate and salty caramelized pecan drizzle. It's a happy treat. Cannot cross Woodward without making a stop there!

I’m visiting from out of town and decided to try custard for the first time (not what I was expecting custard to taste like.) Let me tell you it was a great decision. Even on a rainy day 🍨😋

Website says closed at 10:00pm. Cashier reports closes at 9:00pm… but Goggle won’t update… that’s cool but it’s exactly 9:00pm and everything is shut down!!!! You obviously shut down before said close time of 9:00pm… you know there is an advertisement issue and you don’t address it nor meet customers halfway! I give you a half star…. TERRIBLE SERVICE!!!!

I love the custard! Great flavor, creamy and delicious. Have to rethink go the anymore. Way, way to expensive for the tiny portions. Just got a cone. Paid for a medium, but I swear it's getting smaller every time I go, feels like a small at best.

I am from out of state. I saw the line at this custard place and stopped by to try it. I am glad I did. Contrary to American sweet treats, this was lightly sweet which was a welcome surprise. We got the mud slinger sundae, vanilla black cherry swirl and hot fudge turtle sundae. Hoping to visit one more time before we leave.

I have been coming from Clarkston for several years to Custard and Company in Royal Oak, my sons come from Grand Blanc and Waterford, my grandson comes from Flushing Michigan and all agree it is worth the drive. Best custard in Oakland County. And now they have T-shirts so you can spread the word while you stroll around town. Jim Z.

Dole whip and custard flavors rotate every week. You can go on their Facebook page to see flavor which we always do. Line goes fast and most items come out quickly so be prepared to pick up a

This place is amazing! Not only is the ice cream so creamy but it's the fastest delivery around. About 5 seconds after paying my ice cream is ready to eat

Love that every Wednesday it's a new flavor of the week. This place is the best custard.

Prices here haven't gone up too much over the past few years and the custard tastes just the same. For me it's the right amount of egg richness and creaminess that makes it work, especially for the vanilla. One of their competitors up the road is WAY too eggy IMHO, so I come here. I'm disappointed Sanders Hot Fudge is gone, and it'd be nice if you found a superior equivalent, but I feel like you guys prob use some kind of stuff you get at Gordon's. Other than that, I'm pretty satisfied, especially with the portion size too.

I stopped into this ice cream shop expecting a sweet treat, but instead left with a bad taste in my mouth. While I was paying with quarters, the owner actually came out from the back, interrupted the transaction, and told me, "We don't have time for that." Excuse me? Last I checked, U.S. currency is U.S. currency, and as a paying customer, I deserved a little patience and respect--not to be rushed or embarrassed in front of other customers. The tone was condescending and completely unnecessary. Between the rude attitude and the lack of basic courtesy, I won't be returning. There are plenty of other ice cream shops in the area that value all their customers, regardless of how they choose to pay.

Have been to this establishment many times but this last time left me a little bothered. My husband and I both ordered medium sized sundaes and the bill was almost $12.00, plus tip. When we got our order, one was medium sized and the other was small. When I went back to let them know that I had ordered a medium, the young woman who waited on us, told the older woman behind the window what I had said. The older woman said that we paid for one medium and one small but could not (or would not) offer up a receipt to prove that. The experience left a bad taste in my mouth. Also, the way they ask for a tip while you are paying with a credit card is rude. There is tip jar on the counter, if I want to, I will leave one in there.

The staff was a bit rude I ordered what I wanted they messed it up then tried to put it on me. Seems hard to mess up a sundae but it was fine after got it right

The best. It's real custard. And the people are lovely. My favorite is caramel sundae with pecans.

My kids have tried all Woodward custards and this is our tried and true fave! Rich, creamy, quality cones.

So the ice cream is ok! The problem is the staff/owners that work there! Rude, rude, rude!! If they screw the order up, they make you (the customer) the one at fault!?! Responding with a NASTY SNIPPY remark. They do not fix it and send you on your way with an eye roll. WHAT?? Childish!! Or they screwed up yet again, and the old guy barks at you 'that isn't what you paid for get back to the end of the 20 minute line'. Such entitled arrogance! Total jerks! I tried, but the service is questionable. The owners lack severely in quality with WAY WAY to big arrogant egos! Take your nastiness and you get gone! Stay away and do not reward this derelict behavior.

Great custard! We grabbed some custard late at night and sat in our trunk on Woodward to people watch. I would say plan for a medium line, but it moves fairly quickly.

This is a special custard stand off Woodward. The dole whips are nice change of place and on the lighter side of things too. I tend to get a cookie flurry. Only been here a handful of times over the years. Always quick and friendly service.

My husband and I have been driving from Rochester to enjoy the delicious frozen custard all summer! Today 9/27/2024 at 3:00 pm the woman at window ask my husband if he would like to add a tip. He agreed to add a little over 10% tip to his card. The woman insulted him saying he was cheap. Unfortunately we won't be supporting this business anymore.

When I used to eat dairy they were one of the favorite spot for custard ice cream. Now I'm happy to see that they offer vegan Dole Whip with a weekly rotation of flavors. It changes every Wednesday. Today I got the lime flavor and it was delicious

Not bad at all. It's a pretty dense and rich frozen custard, and by that I mean that you don't need as much of it as you think you will in order to be satisfied. If you're thinking of ordering a medium, order a small instead. It'll be plenty. My cousin and I tried them tonight for the first time ever after having been told to go here by another cousin who used to live in walking distance from it. It was basically next-in-line service on a Monday night, and I've gotta be honest: they haul the mail in this place. Once you order, it does not take long at all to receive your confection. And it's good! It may not change your life, frozen custard-wise, but it will certainly provide a pretty rich and dense custardy experience for you. My cousin got a medium chocolate cone, and I got a medium caramel (incorrectly spelled "carmel" on their menu) sundae made with vanilla, minus the whipped cream (but I was kindly asked if I wanted it, and declined). Both were fully consumed and enjoyed, but we both agreed that a small portion would have been sufficient to satisfy us. There's some sidewalk-adjacent seating for enjoying your treats, if you can find some room available, which we did. I would suppose that on busier nights it's far more difficult to acquire that kind of real estate from the lookie-loos who want to watch the pseudo-Dream-Cruisers rev/drive on by in their douchebagmobiles, which I can only believe ticks off the neighbors something fierce due to the decibels. Still: that's not Custard & Co.'s fault at all...but it does tend to wear on you a bit when you're just trying to relax and eat your frozen custard in relative peace. Prices were OK. Each of our treats was around $4-5, and my sundae was plenty big and very well "carameled". It's not the best caramel you're going to find (both DQ and McDonalds are better for certain), but the frozen custard is really the draw, here, and that's just fine. Still: it's odd when I end up throwing away leftover caramel. Almost feels like blasphemy/heresy. Napkin dispenser is on the exterior counter (so you don't have to ask the employees for them, which is nice) and there's ample garbage bins for your waste. It's a nice little streetside window kiosk of sorts, and plenty efficient. Not a bad recommendation from our cousin at all. My apologies for forgetting to take pictures.

Aww shoot I ate my custard too fast I couldn't even snap a picture. This happened not once, not twice, but every time I go there. The custard here is just SO good I literally have dreams about it. They have a huge selection of goodies! I usually go for just the plain custard. The vanilla I think is thick, creamy, and amazing. That chocolate though... yeah, life changing. Every now and then I will get their version of a blizzard and add brownie and cookie dough (this is usually when I forget to bring cash) and although I do this these are delicious I don't think they mix it well enough. The "blizzard" ends up just being custard with huge chunks of add ons not really mixed in. If I can remember to bring cash and not just my card the plain vanilla custard or chocolate is my go to. Back to the not bringing cash. This place has a $5 minimum on credit cards so usually if I don't bring cash I just order something more expensive. Highly recommend this Woodward gem. You won't be disappointed!

Absolute exquisite experience. Most delectable eatery i've obtained in a while. 5 out of 5 stars.

If I could only give this joint a Zero star rating. My precious nephew & I were walking one of my sisters dogs from our home in downtown Birmingham & he wanted some Custard. I only had my IPhone on me & I instructed him to order whatever his heart desired. I was exhausted & overheated because we had spent the day together at the beach. The old woman with grey hair proceed to belittle my appearance, my nephew, and even my sister Amy Andrews. They literally took the $4 soft serve cup out of Jack's hand and proceeded to belittle myself and my 14-year-old. They told me to get the fuck out of there and that I was not welcome. They told me to go someplace that I could afford ice cream. I'm so glad that she was being a complete condescending *itch because I have the entire incident on my phone. I own multiple businesses & am a 50 year old teacher in Huntington Woods & Berkley. Thank you reading this. This will be going to the media once I complete my research.

We went to Custard Co for the first time last week. After hearing rave reviews, we decided to make the one hour trek out to Dearborn, and it was well worth the drive. The young ladies were very helpful as we decided what to get. We are huge Disney World fans, so the choice was obvious - we had to try the Pineapple Dole Whip. It was refreshing, and was perfect on a hot summers day. One of us indulged in a chocolate custard cone dipped in toasted coconut, the custard was creamy and smooth and delish and the toasted coconut was the perfect compliment. Lastly, one of us tried the Loaded Drumstick Cup, it was decadent and delicious. The best part was there was no need to cook dinner that night, because the satisfying custard filled us up!

I love custard...way more than frozen yogurt and this place has great custard! I decided to get a chocolate custard with hot fudge sundae. My sundae came out...chocolate custard, hot fudge and whipped cream--no nuts! I said "oh you forgot the nuts" at which point she turned to the cashier and asked the-did she pay for nuts? I replied I got the sundae, sundaes come with nuts. The other girl said "no, nuts don't come with our sundaes." Well that was a strange sundae experience. Too bad...but for a $5+ sundae with no nuts---NO THANKS! Too many other ice cream places around here that will gladly add nuts when you order a sundae!

Felt unwelcome after I paid from the older lady that work there. Great ice cream spot but her service is below average

This has always been a great place to enjoy homemade frozen custard....especially with their kick-ass dip options. I've always love the toasted coconut and butterscotch!! With walk-up ice cream joints everywhere in Michigan, this is one worth bookmarking... Pricy but the serving sizes make up for it! Enjoy.

Wonderful frozen custard. As much a necessary visit as Leonard's on Oahu. I love this place.

Good Quality Custard, Great Customer Service & Trusted Service! I would recommend 100 times over!

Yummmmm! You cannot go wrong with the custard! I always get the custard of the day twisted with vanilla custard! Such a great place to go to for dessert! Plus, it's right down the street from Redcoat tavern! :)

Cute little place in a strip mall off Woodward is the best way to describe it. Parking is not the greatest and there is not a lot of seating or relaxing area to enjoy your custard. Came here during the afternoon on a Friday in the summer and was a little busy but the line was not bad. My friend ordered a custom blizzard while I stuck with banana-rama. The small was a good size and the custard was delicious. $5.00 minimum charge on a card which is better than other mom and pop places who only take cash.

Pretty good frozen custard. Their menu is massive (maybe a bad thing? Can't choose!). I wish their smalls were a little cheaper and a little smaller in size. But otherwise, cool place with good frozen custard!

We have been coming here for soft serve custard for my whole life, and it never disappoints. Nice low prices. Amazing custard. Malts that are the beat in the county. All around a good experience.

Really good custard texture but it was too sweet for me. It was thick and creamy and their custard cookie sandwiches are good but wish it were 1/3 or 1/2 less sweet.

Hands down my favorite frozen custard place in the area. I have probably been to around half a dozen or more such establishments, and this one takes the cake. The texture of the custard is perfection- smooth, silky, creamy. Not icy at all and with incredible delicious flavor. The toasted almond crunch topping is a must. Absolutely. My friends also like their peanut butter cups which are also fantastic. Feel like you cant go wrong with anything you get here.

Terrific service and great custard!! Every time I stop here I'm blown away by the options and the fall menu is incredible. Absolutely love their pumpkin shakes!!

One of my go to places for frozen custard. A large vanilla/chocolate swirl cone is my favorite. The line is sometimes slow but worth the wait.

BEST CUSTARD ON THE PLANET!! I've been having this custard for over 25 years. Unbelievable recipe!! I've had many custards, ice creams and frozen yogurts in my 54 years. This is hands down the best. Not "too sweet"

I've been here many times and have never thought about reviewing it, maybe because the custard is so yummy!!! This isn't ice cream, it's custard!! And the difference is immense. It's not available at many places anymore and that makes this place a must visit. I usually just get a simple cone, usually a twist. If I go vanilla they have some great toppings to put on it like the pecan crunch. Then you can just sit on the curb and watch the classic cars that seem to be out cruising any night. Check this place out, you won't be disappointed!!!

Okay, I gave this place another try and wasn't wow'd. I guess one thing I did realize is maybe I'm not a custard type of gal. I got brownie bites and sprinkles with my small custard and was turned off by the brownie bites. It was a bit too chocolately for me. I guess I was expecting more a fresh taste to them. I'll probably stick with regular ice cream my next trip back...

A Woodward Avenue classic! My personal favorite of the three ice cream shops on Woodward. Their ice cream is super creamy, flavorful, and worth every penny. Their flurries and sundaes are awesome as well. Protip: Don't buy any size over a medium, no matter how hungry you are. Their ice cream is suuuuper rich and I promise you that you will get sick of your ice cream halfway through. Not a bad thing, just very filling.

Such a yummy treat!! Expect a long line but fast service! :) the choices were overwhelming for me the first time I went so I went with the simple chocolate vanilla twist in a cone! Very yummy and creamy goodness! Next time, I'll go back for more and try some other treats!

Absurdly good! There's something hypnotic about the cold, smooth, buttery texture and clean flavor of frozen custard. It's delicate, creamy, melts on your tongue, and is just like...like...I'm having trouble thinking of non-sexual metaphors. Just go here. Ignore the other walk-up ice creameries on Woodward (there are at least 4 others). Cash only -- I think. Smalls run under $3, and you get a ginormous amount.

This is the best tasting custard ever! It's light, fluffy and tasty! Almost like whip cream. I usually get it plain or with their tasty pecans. Yum!

Oh. My. God. Frozen custard is basically the best thing I've ever had in my mouth. Let me start by saying that I before I had my first frozen custard from Custard and Co, I thought it was just like soft serve. I could not have been more WRONG! It is amazingly, ridiculously, absurdly DELICIOUS!!!!!! I made my husband drive through official Dream Cruise traffic to get a vanilla custard hot fudge sundae as my dinner! Oh lord, imagine what my cravings will be like when I am pregnant??!?! The whole family is sooooooooooooo sad that they are closed for the season (mid October, a bit early in my opinion). I drove by the other day just to make sure they were in fact not open. Sad face. But, I will begin stalking them in the early spring, don't you worry. Must....have....CUSTARD! Edit: minus one star. Where did the nice employees go and why have you replaced them with cranky ones????

As far as my wife and I are concerned, ice cream and custard need to be in their own food group! Given this opinion, we have tried and consume a large amount of ice cream and custard every year, especially in the summer! In my opinion, Custard & Company has the hands-down best custard in the area. And believe me, we've tried just about all of the places around Royal Oak, Ferndale, and the surrounding areas. Portions are huge. Custard is amazing! Plus it is right next door to Al's Famous Deli, so you can get dinner and dessert. Just about the only thing that Custard & Co doesn't have that knocks my socks off is the butterscotch dip. So if you're in the area and you're looking for the best custard you can get, Custard & Co is the place!

This custard is beyond impressive every single time. Ever since I gave it a chance I literally crave it regularly, go get some ASAP!

The best frozen custard and frozen yogurt in metro Detroit. Absolutely delicious. Can't wait to go back!!

This place is an institution in my little bubble that I like to call "Sala's World" (similar to the popular 90s animated TV series starring Howie Mandel, 'Bobby's World'). Sure- there are tens of soft serve joints in the area you could choose, but don't risk it - come here, because it's my favorite. When describing it to newcomers I say it is soft serve only way richer, and way creamier. And there is plenty of stoop space outside to relax as you watch douche bags rev their engines on Woodward - that's pure Michigan folks. I am proud to call Custard & CO (honestly had no idea this was the name before I searched it to review, I normally just refer to it as "custard place") MY random frozen shack place of choice!

After previously having an apartment that was walking distance from Erma's in Shelby Township, I was worried that I would never find a custard spot near my new home in Royal Oak. Then my boyfriend brought me to Custard & Co. I was NOT disappointed! This place is great! They get pretty busy on nice evenings, but the employees keep the line moving at a great pace. The do except credit cards now too which is nice, since a lot of custard and ice cream places don't. I do have one request if the owners or managers see this.. FRUITY PEBBLE CEREAL!!!! I once went to a custard shoppe that had this as a topping option. It is so delicious on vanilla custard.

I should say that my expectations were low when I went here since the Erma's frozen custard I grew up with in Shelby Township is on such a high pedestal. I can say that the chocolate is 99% just as good as Erma's and I was very impressed in how similar it was. I would not say it was better but it was just as good, I am not sure I could tell the difference in a blind taste test. If you are in the RO, Berkley or Birmingham area and want good frozen custard, this is a great spot to stop on woodward and cool down. I recommend going on a weekend night in the summer when people are cruising, you can't beat it.

Considering there is always a line (a quick moving one) I am surprised that there is only 3 reviews. This seems to be a very popular place for Birmingham families coming from swimming (somewhere nearby - perhaps Heart of the Hills?). It's clearly a local favorite. I think this custard beats Bob Jo's in Wyandotte hands down. If you are looking for REAL CUSTARD this is the place. I haven't had their frozen yogurt, so I can't comment on it. The vanilla custard actually tastes like vanilla and has that chewy/creamy thick sort of texture that I love about custard. I'm on somewhat of an ice cream kick lately and my waistline probably wishes that Custard & Co wasn't so close to me! Oh and to add to a previous reviewer's comment - they DO have butterscotch dip (and chocolate or cherry). They also accept credit/debit over $5 (the man in front of me last night asked). Yum!

Long lines move quick at this little shop, and it's a good thing when there's no inside seating. Really, it's more of a window than a shop. But delicious, incredibly creamy custard is your reward for braving the line. I went simple with a twist cone. The cone was standard but the vanilla was super creamy and the chocolate would satisfy any chocohound's craving.

This is my favorite frozen custard in Metro Detroit! It's always so perfectly rich and creamy. The staff are always friendly and super quick. I recommend getting a quart of vanilla frozen custard to take home with a side of caramel or butterscotch. It's a great deal.