Chu C.
Google
One of the best in chiangmai.
1. Atmosphere & Décor
Expect it to be visually interesting. Hidden / tucked-away entrance, maybe with a dramatic reveal.
Lighting, sound design, seating layout that encourages lingering.
2. Cocktail quality
Bartenders will likely try harder than in a tourist-bar. Perhaps creative cocktails, good balance, maybe some signature drinks.
3. Ambiance over volume
Rather than overload on loud music, more curated playlists, maybe live or ambient sound in evenings. Comfortable enough to talk.
4. “Discovery” appeal
The fun of finding it — hidden doors, secrecy, quiet alley, etc. That satisfaction adds to the experience.