Diana's Bakery

I've never tried this type of bakery before. I'm a big donut connoisseur, but I was in the mood for something different. Diana's had a huge selection of baked goods. I liked that it was self serve. I honestly don't remember what any of the items I picked out were called, but they were all delicious. What I appreciated the most was that these baked goods aren't overly sweet the donut shops/bakeries that I typically go to. They also weren't all fried items. I don't know how much healthier they are than donuts, but they felt that way. I'm in love! I'll definitely be back, everything was so amazing!

Profit over quality you be the judge. This Christmas season I decided to buy some tamales from Diana's since I wasn't able to make them myself this year; plus in the past I had bought them before with good results. WOW was that a mistake for me. One and another each tamale was missing its key ingredient... THE MEAT. There was more massa than anything else as seen in my photos. I guess Diana's was more concerned about making profits this holiday season then good quality product. Caution future buyers you may want them to cut one open before you but a dozen.

The selection is insane, the postres are delicious, and the staff is wonderful. Maybe the best flan I've had in my life. Their prices are incredibly affordable too!

This place has like gourmet pan dulce. Everything we tried was so good. I also really appreciate the labeling with the names. The flan was delicious. The mil hojas was maple flavored it was amazing. The people working there were very nice and took care when packing my items into bags.

Well this year was disappointing with the tamales. 4 dozens were ordered and all were more masa than meat. I hope they do better next year or just in general with the batches the sell daily

One of the absolute best bakeries this side of the Mississippi. Wonderful, beautiful people. The pumpkin conchas!! Made my whole day! I suggest trying one of everything.

Diana’s Bakery is located on historic Cherokee Street and was a recent and delightful discovery for someone like me with a penchant for authentic Mexican pastries. As you step into this unassuming bake shop, you’re immediately hit with the sugary goodness smell. The bakery has an impressive array of over 100 traditional Mexican treats. Choosing just a few items will be impossible. The conchas, with their sweet, crunchy topping, are a must-try. The churros, golden and crisp, are a testament to the bakery’s dedication to traditional recipes. Check out my haul. You grab a glove and a tray and off you are on your journey to picking the treats that suit your fancy. The friendly staff are eager to guide you through their offerings and share the stories behind each treat. I love making discoveries like this.

I came to Diana’s Bakery early in the morning and picked up about 25 pieces of bread. Everything was going smoothly until I ordered tamales. I asked for half a dozen, but I was given a full dozen instead. When I mentioned the mistake, the employee insisted several times that I had asked for one dozen, even though I’m certain I said half. I tried to just switch the extra half for another type of tamale, but then I was told they didn’t have those anymore. The situation got even more uncomfortable when the manager came over. Instead of helping calm things down, she made the atmosphere even tenser. She took over the entire transaction, and she’s the one who told me she had never seen the coupon before. When I showed her the 10% coupon which they advertise right at their register she questioned where I got it and asked why I didn’t mention it earlier, saying it should’ve been brought up before the checkout process. Applying it would’ve been nothing more than a few taps on the screen, but the tone she used made me feel judged for even asking. At that point, the air felt very heavy. The customer service was tense and uncomfortable, and honestly, I didn’t feel welcomed. I was raised in a Mexican household where you don’t talk back to your elders out of respect, so I stayed quiet even though I felt uneasy. I truly want to thank the lovely lady who spoke up for me. She said she agreed with my thoughts and could feel how tense the customer service was. Her support meant a lot, especially because I wouldn’t have spoken up myself. One of the main reasons I chose this bakery despite other bakeries being open was because during Día de los Muertos, they were one of the few places that had pan de muerto, and I loved that they were continuing our cultural traditions. That’s why I wanted to support them again this morning. But unfortunately, the customer service this time completely ruined the experience for me. This will likely be my last visit.

Very nice people. Nice selection. Thought the concha's could be a bit fluffier (height wise bigger).

First time here and I am glad that my friend introduced this place to me. We came here on a weekend afternoon and there was a line inside. Made me think that they must be good and they really are! They have a big pastry selection, look and taste like home. :) Cookies, cream filled donuts (kind of like Beignets but bigger), flan, celebratory cakes, custard, layer cakes, Mille-Feuille items.. They have pretty much everything! Place looks clean. They have plastic gloves to pick up items from the display box. This humble bakery has so much to offer!

We have not been back here in so long and we have missed this place so much! We finally went there this morning with our twins. We walked in to the most magically smelling store! The amount of deliciousness is incredible! I am currently deep into bavarian crepe jelly roll and I have not tried anything this good in a long time! Caramel churros are incredible! We will be back!!

I was very confident this bakery was going to blow me out of the park. Upon entering the most insane, sweet smelling smells hit you in the face, the floor to ceiling cases packed with colorful pastries overwhelm you with excitement. I liked the self-serve set up; trays and gloves available to use to grab all you desire. However, despite the convenience, we were not greeted or acknowledged the 10+ minutes we served ourselves. I wanted to get their opinions on what was best or a had-to-have item being our first time in and never having had authentic Mexican desserts before. I didn't feel comfortable due to the near silence from behind the counter, it was slightly uncomfortable with 3+ people working up front. We bought 3 full bags of goodies. Not much was said to us other than being told our totals, regardless we could barely contain our excitement to try everything. Pastries were just okay, not very sweet but the freshness was there. I really wanted to love this place and share with others but kind of bummed regarding the over all lack of hospitality. A friendly face/smile is universal regardless of possible language barriers.

This is a cute old school bakery! Super inexpensive. We spent $7 on many different pastries. We tried the Galletta de Grajea, Concha Grande, caramel donut, deliciosa cookie. Checkout was quick and easy, they take cash & card. There's no seating inside, you just grab a glove/ bag and bag items yourself. We were quite sure what to expect when we tried this place, but were pleasantly surprised. I'd recommend not eating in your car though, very crumbly....

Such a great spot! I came late in the day so it wasn't too busy. The strawberry pastry with a cut out heart is phenomenal it just warmed my heart lol. Highly recommend, reminds me of pastelitos de guayaba. Muffin was very big and filling.

First visit today. Drove down Cherokee when my usual bakery was closed A very nice guy crossing the street told me about Diana's. Excellent referral. Everything smelled sweet. Found Mexican bread & roll I had not had. Wonderful!!!! Will be back.

The best Mexican bakery! Old-school, very reasonably priced, pastries are delicious. I love their puerquitos, they are so nostalgic to my childhood.

SUPER GOOD! I love this bakery so much I've been coming here since i was born i love it in here so much i wish i could live here, no actually i wish i could be the bakery

My friend and I were walking down Cherokee street and got/were still kind of hungry from walking around. My friend was craving a churro so I followed him in and found a large space with a bunch of baked goods. I ended up getting a strawberry danish and a concha, while friend got the aforementioned churros. We walked out with them while we continued to go walk. The strawberry danish was pretty good, a little too much syrup flavor, but the concha was good. A good spot to come carb up while you're walking around.

Fantastic bakery! Soo many different options. I love all the different Mexican delicacies and they offer some standard options as well.

Visiting from out of town, I saw the reviews and had to stop in. I walked in, and expected something slightly different, but, it worked out, as you can grab your own stuff. Take a bag, put on a glove, and go to town. I ended up grabbing about 10 diff things, and over the course of eating them, some def stood out more than others. The next time i'm in town, i'll stop back in, try some more stuff, and skip over some things I was not a huge fan of, but for the price and selection, def worth it.

Best Mexican bakery in St Louis. The options are great. The baked goods are always fresh. and made daily. The tamales are very good too. A little cramped but fast service.

Love this place. It's as authentic Mexican as you can get. I ordered 2 dozen Churros for my daughter's bridal shower. I arrived about a half hour before I had said I would be there, so I had to wait, the reason? FRESH, HOT, out of the oil churros that were so darn good. I appreciate that they didn't make them up way ahead of time. There were so many yummy and interesting looking baked good, I can't wait to go back.

Do not sleep on this place. The staff is super nice and very helpful with any questions I had. Everything is fresh, tastes amazing, and looks beautiful. Will be returning again and again.

Amazing selection of authentic Mexican pan. All absolutely delicious. Will definitely be stopping by every time I'm in St. Louis.

If you do one thing at Cherokee Street, come to Diana's Bakery. This little shop has a ton of baked goods at super affordable price points. I think it's a mix between Mexican and Western breads/other baked goods. - Conchas - Usually I don't love the conchas you get at many Mexican bakeries because it's too sweet but Diana's is actually really good. It's not overly sweet and the bread is so soft. - Apple Croissant - Kind of a weird thing to get here but I thought it was pretty good with a lot of big apple chunks inside. - Chicken Tamales - I saw a bunch of locals get tamales from here so I had to try it out. I was worried that it wouldn't taste that great after reheating it, but I was very wrong. After you reheat it, there's still that slightly crispy texture of the corn and the filling was very flavorful. Highly highly recommend! Overall, great find on Cherokee Street. Definitely looking forwards to coming back for more (especially for the tamales)!

Stopped in during the Cinco de Mayo festival after hearing so many good things. There were a lot of options and I went for the specific ones that had been highly recommended... may as well go for the best! Grabbed 2 kinds of churros and the chocolate iced big donut. We rushed out and dug in... then we gave pause. Stale. Hmm. Well, it certainly wasn't what I was expecting or hoping for. Granted, it was after 6pm and, perhaps this isn't the norm. To say it was "just ok" might be an understatement. Unfortunately, with so many excellent options, I'm just not sure I'd try again. If I do, I'll be sure to update.

First time at a Mexican bakery in St. Louis! We tried several different pastries and baked goods. Most of them were delicious! We got a croissant and some bread and those were a bit on the dry side, otherwise I would be giving this place an easy 5. Will definitely be back as the options seem endless!

This was a wonderful bakery. Everything I bought was so good I almost went back the next day. The prices are reasonable, but that means you have to buy quite a bit in order to reach the $8 minimum to use a card. The staff was friendly, and if I ever go back with more people I'd like to try their tamales too.

As we recently moved in St. Louis area, we were looking for a authentic bakery. Someone recommended this place and we took 40mins drive to visit this place. It was early evening on a Friday. At first glance the prices seems unreasonably high; $0.75 for single piece of small cookie. We pick about $45 worth of stuff; just had to throw away half of them; nothing but sugar. Regretted the trip; not recommended.

one word DELICIOUS! Diana's is clean, Service is great. My favorite is the large slices of pound cake. I use them to make strawberry shortcake in mason jars! Inexpensive so you can try a bit everything.

I've steered clear of Diana's Bakery for as long as I could. Until suddenly I was slipped a delectable orange muffin with a salad I ordered from another Cherokee Street business. After sharing the muffin with a co-worker, he requested another on my next visit. Fast forward 2 days...I went back for an encore of my salad and orange muffin only to be told the muffin actually came from Diana's Bakery! OMG...now I'm forced to step foot into this carbohydrate/sugar heaven that reeks of deliciousness from the curbside. Walked in to Diana's with caution. I wanted to stay forced on the muffin I came for! I was sidetracked by the beautiful cases, cakes, cookies, coffee, coconut macaroons, donuts, churros, chocolate covered strawberries, ice cream freezer, breads and personable service. Grabbed my muffin and wanted to inflict coworkers so I got a bag of churros to spread the love. Diana's is a lovely Bakery, an asset to the Cherokee neighborhood and I will NOT endure this type of temptation alone. ~Christy

It smells like heaven when you walk in. Friendly staff. They have so many things to choose from and they ALL look good!

An absolutely wonderful assortment of baked goods can be found here. Everything we purchased was to die for. The staff was very friendly and store was super clean. The only bad part is that we are from out of town and we can't visit this place every single day.

Delicious desserts (strawberry tres leches and Choco flan). Would definitely come back. I brought these desserts to a work get together and it was a total hit!

As if there were a nicer and more friendly Panadaria on Cherokee street... .... This store is beautiful,... everything looks good! I like to walk up here in the AM for breakfast some mornings and just try to decide what I am going to try today. Beautiful displays and I am still eating pollo en mole tamales I bought and froze weeks ago. Please stop by and pick up something delicious for yourself or a friend and enjoy one of the coolest bakeries I have ever been inside

This Cherokee Street bakery was voted the best of its kind in Missouri, so I ran (not walked) and was surely not disappointed. From their churros to their sprinkled cookies (the have bright pink icing, by the way)...this place has some of the best sweets I have ever had. I don't even have that much of a sweet tooth, but every once in a while a spot will convert you for a day. This is certainly the case with Diana's. She is there all the time. I've never not seen her there. It's a pretty small space but the pack quite a significant amount, as well as a diverse amount of latin pastries within its walls. You can tell it's a favorite in the community, too, because it's always packed, especially on the weekends. Love having this spot so close to my house!

My go-to place for some delicious authentic pan! They have tamales too!! Next time I will try them!

Their glazed donuts and their churros are some of the best around. I found out during this last visit they also serve to tamales piping hot. So, in addition to our normal array of donuts and pastries and churros, we grabbed a few of the pork tamales for dessert after hour Donuts in churros lol they are absolutely fantastic. I've never been disappointed with anything I've had here. We make a point to stop here whenever we can

Everything was delicious. Every. Thing. Self service. Very clean and kind. Wish it was in my neighborhood. Except I would need a whole new wardrobe because, yeah. I would never have enough self control to not stop in, hahaha.

I was expecting a small selection I have a few assorted baked goods. Diana's bakery is an abundance of delicious bakery items. Seriously, abundance. I had a diamante frambuesa (a raspberry diamond). The employees were helpful and friendly and wonderful.

Reliably fabulous selection and a place I can't tell enough people about! Whether it's loaves for tortas, empanadas, or tamales- this is the spot.

Went there this morning because I was craving a Churro, and ended up buying a dozen Mexican pasteries and half a dozen tamales. Oh boy. From sweet, flaky elephant ears to delicious rosca de reyes, Diana's offers an incredible variety of delicious Mexican sweet breads. I was blown away by the many delicious options, and I am having an amazing time sampling the different offerings from home. I will definitely be back, time and time again. If you are looking for the best authentic Mexican food in St. Louis, you need to get yourself over to Diana's Bakery!!

I moved here from Florida and really missed my Cuban and Hispanic bakeries. I discovered Diana's while looking for an authentic Mexican restaurant. It's my go to now for Flan, Sopapillas and even pastries!

I was so surprised and delighted to discover this Mexican bakery-- so many selections and very reasonable prices! Be prepared to pay in cash. One caveat: I am not familiar with Mexican pastries so I don't know how this compares to "the real thing," but I enjoyed my flaky apple turnover.

OMG! After listening to Mark P. sing the praises of Diana, I finally visited her bakery on our last pilgrimage to Cherokee. We lucked out and got princess parking right in front and were immediately overwhelmed with the aroma when we exited our car. Entering the bakery definitely smells heavenly and the selection on my first visit was overwhelming. There was so much to choose from, I didn't know what to experience first I should have paid closer attention to recommendations here on Yelp. I like the idea of picking up a tray and tongs at the front door and filling the tray with your selections it makes the check out easier. One of the treats we bought was a couple slices of Flan and if I were not trying to lose weight I could of enjoyed another slice. Now that I have discovered Diana, we'll be stopping every time we are on Cherokee.

Truly a hidden gem. So many pastries to choose from. The ambience in this little shop was wonderful.

My husband and I are Texans have been eating pan dulce for many years - my husband grew up on it. But we have yet to come across a cuerno or empanada that rises to the level of Diana's. Although we now live 30 minutes west, a special trip to the bakery has become a thing for us. We are won't be disappointed by how fresh and delicious these rolls and cookies are - they roll the sugar topping into the dough on the cuernos (other bakeries simply add it to the top). Also, the tamales are top notch but a little spicy - worth grabbing a dozen for a meal.

I've been wanting to visit Diana's for a long time and I finally made it during the most recent Print Bazaar on Cherokee. It was packed due to the abnormally high foot traffic but not too crazy for me to go ham on some gluten-filled treats. When you walk in you grab a tray, tongs, and some wax paper before going to town on a ton of different sugary delights. Everything is super cheap...like 70 cents to a $1.50 each. I probably grabbed 11-12 items and it only cost about $11 total. I shared them with my family and future in-laws. Everyone loved them. I highly recommend coming here for yourself but it's the perfect spot if you're hosting/need to bring a gift to a party. Tasty and cheap!

Not sure why, but my son and I attempted to come grab a treat at Diana's bakery to celebrate his first karate class, but they had the door locked even though it was more than 2 hours til their advertised closing time. We looked in the window and could see other guests ...but the girl at the counter made sure to not acknowledge us when we came to the door. Oh well... guess we will have to stick with Lily's up the road. Shame too since I had only heard great things in regards to the baked goods.

Diana's bakery used to sell really good tamales. However this year, I don't know who's making them now that the quality of the tamales now varies. The current tamales can be very good one day, and then the next weekend, they barely have any filling. The green and red tamales sometimes taste the same too. I want to keep getting tamales there, but their inconsistent quality of taste and raised prices aren't making it worth coming back.

For those complaining that you had to serve yourselves and nobody walked you through the process, this must be your first time in a Mexican bakery. They are ALL like this. Get your tray and tongs (or COVID-era glove and bag) and get busy. Must try items at Diana's are the incredible bolillo rolls, orejas,(elephant ears made from puff pastry) and sweet filled empanadas. You can also try gorgeous full tres leches cakes or single slices that are still big enough to share. The staff are efficient and multi-task masters, so no complaining that they are stopping their work to hand-hold you through the cases. If going to an authentic Mexican bakery is too raw for you, head on over to Whole Foods and shoot your shot there. We love Diana's!

Absolutely amazing. Sweet ladies to help you out. Best donuts my three teenage boys had ever had. TONS of variety, something for everyone (adventurous or not!) The whole place smells like the best bread you can imagine.

Great little Bakery in the heart of the Latino District. Everything you can imagine when it domes to Latin pastries, and then some. We arrived shortly before noon and the well raved churros were already in short supply or some flavors were out, so come early!! The location is easy to stop in and grab some delicious treats, give them a try.

One of my favorite places in Saint Louis, it reminds me so much of home. The good and baked goods are amazing

I can't believe I didn't know about this place for so long! A staple of Cherokee Street, you can't beat the prices and the taste! Their flan is the best, I also loved the tres leches cake! They have a huge bread selection as well that's quite tasty.

I'm sorry, I wanted to like it! Pros: interesting format with the self serve thing, prices are downright cheap. The cashier was nice, and we love Mexican food and culture! They also have great hours. Cons: the neighborhood got a big yikes from me. Vacant buildings and graffiti and everything else you'd see in a poverty-stricken neighborhood. I didn't feel safe there at all. I love that this is a locally owned Mexican bakery, but the labels were in Spanish and I had to pass on most of them because I wasn't sure what they were. The place looked dirty and dingy. Most importantly, the items we got were just okay, not great. Like many other bakeries around here, the items were cloyingly sweet which masked any other flavor. The churros weren't fresh and were just okay. We probably won't be back. I don't understand the high reviews. I guess I didn't grab the right things!

Highly recommend the caramel empanadas. Everything we tried was delicious! Great experience and great prices. Will return soon!