Nestled in the lively Noailles quarter, L'Idéal is a charming grocery and restaurant offering a rotating menu of delicious, fresh dishes alongside a curated selection of artisanal goods.
"Former food writer Julia Sammut — whose mother and sister run the respected La Fenière restaurant in the tiny nearby village of Cadenet — opened her “ideal grocery store” (as the name translates) in the Noailles quarter. Here she sells a personally curated selection of the foods she loves most, including cheese, charcuterie, condiments, olives, pasta, and other high-quality goods. At noon, these foodstuffs star in a short, regularly changing menu that’s served at a wooden tables in the shop and on the sidewalk outside. Recent preparations included lamb shoulder baked with pomegranate molasses, chickpeas with braised octopus, a zucchini tart with smoked Sardinian ricotta, and almond and orange blossom ice cream." - Alexander Lobrano
"Superfrais aims to revive that tradition, helping shoppers return to a slowed-down, more thoughtful connection to their food culture. And it’s just one of a slew of new épiceries popping up in urban centers doing the same like L’Epicerie Idéale in Marseille." - Lindsey Tramuta
Amy Loxley
Ashley Helvey
Tim Mahrt
Sarah Park
Daniël
Manuel Malle
Nina Chase
Aly Sacleux
K B.