Ethel's Delicatessen

I'm a HUGE breakfast sandwich fan and this place has to be one of the best I've ever had. The bagel itself is delicious, and the proportion of Bagel to egg to bacon to cheese is just right. My wife loves the "Classic" with lox. This place simply does not disappoint. 10/10

Bagels are so good! $33 for bakers dozen. Crispy on the outside and chewy on the inside. I will definitely be back when I'm in the area. Open on Sundays too!

I love everything I've tried at Ethel's. Their bagels are really the best! And the GLUTEN FREE BAGELS are the best I have ever had anywhere! The picture is a sesame gluten-free toasted bagel.

Ethel's recently helped us cater some breakfast events we had hosted. Not only were the bagels GREAT, the owner was very lovely to deal with. I really enjoyed each and every moment working with Ethel's and i hope to work with them again in the future. I'll stop by and visit every time i visit Petaluma!! Thank you!!

I am very picky when it comes to bagels, I found Ethel's and I couldn't be more happy! Great service great atmosphere the place smells absolutely amazing. I am definitely coming back regularly and telling all of my friends. Thank you to Ethel's for bringing great bagels back into my life! P.s. I went in for another bagel to bring home with me 😄

I work for a company on the east coast that was trying to send a valuable package to one of the deli's neighbors, but there was some issues with the address given to us by the customer and they weren't answering their phone. I called Ethels on the off chance they knew the correct address, and the wonderful human that answered the phone didn't even hesitate to suggest she go check their number for me in person. I know they were probably busy with their morning rush, but the fact that she took time out of her day to help me confirm the address means so much to my business and I'm sure to our customer/their neighbor as well. I'm not sure I'll even make my way to Petaluma, but if I do, I will absolutely stop by and try some of their bagels.

Genuine and true to the craft. Ethel's reminds me of delis I'd seek out in LA. Fresh stuff, excellent bagels, and no nonsense. Stop by on the weekend for no wait for a cafe breakfast or a lunch sandwich. Great pastries, great bagels, great sandwiches, I have nothing negative to say.

Delicious bagels. This place is perfection. If you want excellent bagels made the right way, this is your place. Also the smoked trout is so amazing that I took some home, as well. I look forward to going back. Friendly service and pristine and organized atmosphere. Outdoor and indoor tables! Thank you Ethel’s!

Saddened to hear the news of Ethel's closing. The wife and I had become huge fans, never missing an opportunity to drop by on our forays to the wine country. Unfortunately, the restaurant business is nearly impossible. You need more than a wonderful product (indeed, Ethel's bagels are divine) - - you need a great location to create a "recipe" for strong, constant demand, perhaps good foot traffic, word of mouth, and a lot of luck. Here's hoping the owners don't give up and find a new home for their exquisite bagels. There's no doubt in my mind that the bagels (and fixings) are special enough to find their eternal place in the Bay Area. They are deserving of it.

Probably the BEST bagels we I've had not only in Petaluma but I dare to say the Bay Area. It was so fresh - perfectly crunchy on the outside and soft on the inside. OMG just thinking about it makes me drool. I had the classic open faced bagel. Just your typical lox with onions, capers, cream cheese, dill and a wedge of lemon. Simple yet SO good and fresh. They use organic ingredients and the salmon is sustainably caught. The staff was super nice. Lovely service and great recommendations. I didn't get to catch the name of the lady that rang my order but she was super sweet. The place itself is simple. Has some tables and couches to sit on. Not much foot traffic around, so I don't think it's a place to come and hang out around the area. But it's definitely a place worth your time and visit! You won't regret it.

This is the texture of bagel I've been looking for in the area. Perfectly chewy! I highly recommend the pickled shallot and herb Schmear. So much flavor and a unique tang. The bagels are on the small side, which I actually really appreciate. It's a reasonable amount of food instead of a giant overloaded things. I also think the prices are reasonable, given this is an artisanal place and not a chain.

Sterile "delicatessen" in an empty office park, Ethel's Delicatessen is quite lame. A sterile atmosphere greets you and over-priced sandwiches abound. Service is curt. The bagel tuna sandwich is underwhelming. Tuna and mayo: nothing special. Pickle on the side is limp. Net-net, avoid Ethel's Delicatessen unless you are totally hung over and there are no other options. Ethel's Delicatessen is a no- go.

Wow!! Come here and make this place a Petaluma staple!! We are in love. The bagels are tender, my hubs loved his lox smear, my vegan schmear totally had me fooled, and our 3-year-old gobbled up a challah roll made special with plain schmear. The rugelach and babka look heavenly. Tahini chocolate chip cookies! Coffee is bomb. The rest of the menu looks delish- chicken matzo ball soup!! Wagyu pastrami! Salads! Sandwiches! YUM. Saving up my calories! The atmosphere (at a bagel shop? Yes!) is mid-century modern and chill. Totally beautiful. My food snob (& Jewish) husband said "we're putting this in the rotation." Enough said!

I made a u-turn after leaving the post office and saw a sign for Ethel's. We decided to give it a try for lunch. I ordered the egg salad sandwich, which was served on their sourdough rye. I am usually skeptical of rye because of its intensity, but their house made rye is perfect. I spoke with the woman at the counter who shared that they make their breads and use a light rye. It is joe one of my favorite egg salad sandwiches. I ordered coleslaw with it, and was not at all disappointed. Coleslaw is hit or miss with me. It is a hit at Ethel's. The matzo ball soup was delicious. The only complaint is that it was lukewarm. I like my soup hot. We took it home and ate it nice and hot with dinner. The feedback on the club sandwich was all positive. The accompanied salad was fresh and the dressing went with it nicely. It's a cute deli, easy to get to and a parking lot is right in front. They didn't have many seats in side of the deli, though. I counted 2-3 small tables and one that could seat 4-6. There is a lounge seating area for a few people and plenty of room to eat while standing with the long countertop. Maybe they do this, but I am not sure....they have plenty of space outdoors for seating if they wanted to add more tables and chairs outside. The cashier was friendly. We took home their Babka and the rugelach. We enjoyed both of them. I found the rugelach more appealing, but my guest has the opposite preference.

One of the best pastrami sandwiches I've had this year - only Delirama in Berkeley impressed me more - and a true New York-style deli in an industrial part of Petaluma. The sandwich was decadent, and while pricy, you could likely split it between two people given the generous portions. The bagel I ordered just wasn't as good as I would have hoped. It was big, sure, but it was a little dry. I'll go back for that sandwich, but I'll likely skip the bagel next time. Service: professional, smooth. Ambiance: it's an upscale deli with some nice seating outside.

YAY! They are finally open! Service was friendly. Parking is easy. Located in the old April's pantry building. A few tables located both outside and inside. I ordered 2 bagels both toasted with cream cheese. Everything bagel with the black garlic and sherry cream cheese. Excellent. Pumpernickel with pickled shallots. Delicious. I will be back to try more. Welcome to the neighborhood!

We went here for the first time the other day and thoroughly enjoyed this place!! The bagels were the perfect texture and they use really fresh ingredients! We got the breakfast bagel sandwich and the lox bagel sandwich. Everything was fantastic. Highly recommend!

Super frustrated. Gave them a second shot to change my mind about some of the things that weren't quite right with my last visit. This time I ordered a bakers dozen and got gypped out of a bagel. At $3 a pop, it's not insignificant. If you advertise a bakers dozen, that's what you should provide. I called to try to get a true up and never got a call back. Bagels taste great, service is absolutely the freakin worst.

My wife and I discovered Ethel's Deli on Yelp as we looked for a bagel place in Petaluma. We each had a bagel, mine with lox schmear and her's with chive schmear. She also added some pastrami which was delicious. The folks who own Ethel's are very friendly and know their stuff. The bagels were great as was the coffee. We'll be back!

I came upon a clear day (my bday)...ready to indulge in a delicious perfectly toasted bagel with plain schmear. The cream cheese is nothing from plain...it offers a slight tartiness that complements the well crafted bagels. Kudos to Chief Creative Baker Nicolas who delivers an authenticity that surely would have made his grandmother Ethel proud. Took some time to spread my tribal table cloth on their table while we enjoyed our poppy bagel and everything bagel with schmear. The Turkey & Swiss Sandwich with their sourdough rye bread was satisfying! There were a few people taking their time and enjoying the seated areas either by themselves or with company. Helpful, kind and committed would be adjectives to describe this wonderful establishment. HELPFUL to their customers, KIND in their speech and mannerisms and COMMITTED to creating a flavor full menu for many to discover and enjoy! PS. Yummy Chocolate Babka!

Great spot, best lox bagel I've ever had. Nicest people. Even to go, was perfection. So good, will be back regularly.

THE best turkey sandwich I've had in years. Maybe ever. Every ingredient was amazing. The sourdough bread was heavenly. I've never b4 written a Resturant review here, but these folks deserve it.

Nice little gem of a spot in North Petaluma, kind of hidden away but the owners , Clare and Nick are great fun people and their foods reflect that, yummy baked goods, breads and nice deli treats like lox, totally recommend Petaluma crews visit this spot and feel the vibes, you betcha!!

The food here is soo good and the staff is amazing! I come every Friday for challah. Don't sleep on this spot, it's so good!

Bagels are on point. I think maybe one of the best bagels I have found in Northern California to be honest. Now don't get your kishkes caught in a bunch with my next comment but the prices are way too high. I understand you are bringing high quality food and product and I wanted to try so much more and support your business but I cannot bring myself to pay $25 for a Reuben on a bagel. I offer this to you as advice with the understanding that I am not in the restaurant business. I know food is expensive to purchase and I know there are overhead expenses with staff and leasing, however, life is expensive now and there has to be a balance. There has to be a way to source good quality product that will allow prices to come in line and drive more volume. The matzah ball soup eaten at the table next to us looked amazing. As did the open face lox bagel but they split both dishes. Sure maybe they were not hungry or maybe they eat normal portions instead of huge portions like my fat tuchas or maybe they just didn't want to spend the extra dollars. Who knows but I would have ordered a Reuben for $18. I would have ordered a slice of babka for $5-6. Anyway - the food here - at least the bagel and shmear that I had is AMAZING and I only offer this as feedback. I hope to see a line out your door. I want to see you make your grandma proud. You are doing something so right and I will be back and I will splurge a little more. I just need to ease into it.

A new bagel stand at the Ferry Building Farmers Market on Thursdays. They apparently are made out of sourdough, which is a nice San Francisco spin. Additionally, they still have that great chewiness and crunchy shell. Reuben on Parmesan Black Pepper Bagel: Watching them make this it seemed like the cooked the pastrami, sauerkraut and cheese on the griddle while only lightly toasting the bagel in a bagel toaster. And I completely agree with their technique because you don't want to an overly crispy bagel in this case, you want to appreciate it. The combination of everything tasted very good together, even heartier than a typical Reuben since bagels are better than bread. The generous dose of Russian dressing on the bagel was especially nice to contrast the richness of the pastrami. TriBECa on Everything Bagel: Reminds me of the bodega/deli sandwiches I used to get in NYC. Except this was way more artisanal. The bagel itself was both chewy and firm, as a bagel should be. The everything seasoning didn't seem to have much (if any) garlic or onion, so that was a little disappointing. Loved the thick and firm bacon Overall, probably better than those bodega/deli bagel sandwiches. Only downside was that it cost $13.03 (after tax) which definitely has the San Francisco price inflation compared to less expensive NYC bagel sandwiches! The Classic on Salt Bagel: Yes, there is something magical about lox, capers and thinly sliced onions against smooth cream cheese and a chewy crusty bagel. I personally would have preferred a little dill too, but it was tasty even without. Offering a lemon slice was a good way to jazz up the bagel with the lemon juice squirt. The salt bagel was a really good choice to really appreciate the bagel without distracting toppings; and it's got that traditional good bagel texture with the signature Bay Area sourdough tang.

Tried the Pastrami on Rye; lovely fresh bread; Pastrami was sliced thin; sandwich was thick; but for the priced??? Overpriced, sorry. :( I've had better.

These bagels are SO good! Best in Petaluma!! Customer Service is just absolutely superb!! Nivea folks I've come across up here! Am making this my go to breakfast spot! Haven't had their sandwiches but I bet those are good too!

I ordered 2 toasted bagels with butter, waited 30 minutes as they processed doordash orders and had to walk out without my bagels. $12 and 30 minutes later.

Tried the Rueben and Tribeca sandwiches. Didn't disappoint. Staff was super friendly and welcoming. Nice weekend treat. Next time want to try the matzo ball soup and rugelach!

The bagels are great. And that's the most important part. Artisan BagelsBagel SandwichBakers DozenEthels BagelsEverything BagelsPlainSchmearLimited deli menu at the time, but everything looks great . I hade the bacon and egg sandwich and it was fresh and filling. Service is okay- very friendly and will get more organized over time I'm sure. The food was prepared and brought out to me quickly. Cute outdoor area . Limited seating inside , but there is a stand up bar to eat at as well. Plenty of parking, too.

Stopped by Ethel's for two bagels sandwiches on a quiet Sunday morning. Everything tasted fantastic. Definitely coming back.

So tasty! We met Ethel's daughter when we went in for a quick bite and enjoyed hearing her family history as we joined her with our tasty treats. The poppy seed bagel with cream cheese was just as I had hoped and iced chai was a perfect blend of spicy and sweet. Will be back soon!

Best bagels in town! True cream cheese with depth, not spreadable white goop from a large plastic Costco container. High quality all around. Can't wait for summer/warmer weather to eat on their patio with a pup or two. Folx who work here were all warm, friendly and clearly enjoy what they do. Oh, and chocolate cookie looks amazing and is bigger than my hand! Appreciate all the compostable containers, too.

Such good quality bagels and some of the best bagels I've ever had. My boyfriend and I enjoyed it so much!! We also enjoyed the cold brew. Highly recommend, there isn't a better bagel place in Sonoma County.

Picture this: you wake up at 11 the morning after having a little too much fun in downtown Petaluma the night before and desperately need carbs and caffeine. Ethel's certainly cures this need. I'm a huge bagel fan so I knew I needed to try Ethel's before leaving town. It's a very classic bagel, but certainly elevated compared to store-bought bagels. I was very happy with the crunchy onions on the top and vegan cream cheese option. My parents really enjoyed the variety of cream cheese smears to choose from. While I was happy with the cold brew, it's good to know ahead of time that they don't do espresso drinks- just hot coffee and cold brew. It was quick service with very friendly workers- a definite go to for any East Siders needing a bagel pick-me-up. There's an outdoor patio if you're looking to hang out to eat your bagel. The advantage to the location is that it isn't a super busy area so it would be a good spot to meet up with a friend while there's still good weather.

I have not tried the whole menu yet, because ... the pastrami sandwich is sooooo good that I have to get it everytime. It is always wonderfully cooked and seasoned and served on a delicious chewy flavorful home-made rye, You can buy a rye bread - but please don't - I don't want them to run out before I get there - JK. Wash it down with a Dr. Brown's soda - Cel Ray if you are purist like me, Cream or Blackberry if you prefer. I could write a whole review about their rugallah. I am from NYC and this is tied for the best chocolate ruggelah I have had in my entire senior citizen life. ITied with a Kosher bakery deep in the heart of Midwood, Brooklyn). There is so much care put into all of their dishes. You owe it to yourself to make a special trip and stock up on your favorites.

I was hoping this place was going to be amazing but Overpriced for what they offered... we didn't think the bagels or schmeres were that great... We won't be back.

The best bagels ever-finally real bagels in Petaluma. Great staff-so friendly and helpful. All have a Sense of humor

Folks in here could not be nicer or more efficient - service is great. The lox schmear I had on my toasted bagel was delicious - top ten worthy. That said, the bagels are very small, and the price is high: arguably justified given the artisanal product, but still a little high. I'd certainly give it a go if you're in the vicinity and crave a change from conveyor belt coroprate quick foods. But for me, not a destination.

I had the best bagels I have had in a long time at Ethels this morning. These were honest, properly made bagels! No more wonderbread style bagels from Safeway and Noah's. Growing up in a family that knows the difference, I am over joyed, we have Ethels! They have several different choices to choose from. You will not be disappointed. They are on Clegg, off North MC Dowell BLVD. Thank you Ethels!

Ordered the avocado special bagel on an everything bagel and it was just what I was looking for! So delicious, super filling, and you could choose if you wanted open face or closed. Overall customer service was also great, especially for a Sunday at 7am. Coffee was perfect and orange juice as well. Will be coming back to try the challah and sandwiches.

As a former New Yorker, I am picky about bagels. The taste and texture are great, the variety (pumpernickel, marble rye, salt) is excellent, the ambiance is wonderful as is the menu. They have Dr. Brown's sodas, a great variety of sandwiches on rye or bagels, including deli classics like tuna melt, and salads. Petaluma is so lucky that Ethels opened here.

New shop in town, clean and airy atmosphere with open kitchen. Relatively limited menu but exquisite product. Avocado bagel on sesame was flavorful and robust without being hard. Pumpernickel with lox schmear also gets 5 stars. Vegan butter option offered for bagels. Service was excellent. Looking forward to trying more of their fare!

Super good! Had the Classic on an everything bagel. FYI: it's not the address downtown. Apple Maps mislead me.

High priced bagels, sandwiches were just ok. I expected more. The staff all seemed tentative in their approach to customers like they really didn't know what to do. The location is Terri le-way off the beaten path.

As you can see from Nicholas' comment after my initial review, I was wrong in my assumption that they have a brick and mortar store. They have a production facility and sell their bagels via delivery and at farmers' markets. A few weeks ago at my request Alan picked up a container of their Black Garlic and Sherry schmear. I had read about it in others' reviews. It was a revelation, smooth and earthy, almost mushroomy. I wanted another container and when Alan wasn't up for a trip to the farmers' market, I went. It was the Sunday before Thanksgiving and when I got out of the car I realized there was a huge line just to get IN to the market. I got back in my car and went home. In a subsequent email Nicholas told me they were going to start an online ordering system so that people could reserve bagels and schmears to pick up. I decided to do that a day or two ago and discovered that they're also delivering to the East Bay. When I ordered and got to the point of reserving at the farmers' market I decided, since our farmers' market trips are unplanned and subject to cancellation, to look at the delivery options. Deliveries are on Thursdays and the delivery charge is reasonable. I ordered 4 everything bagels and 2 onion plus the Black Garlic schmear, which I discovered is in a compostable container, pleasing me a lot. This will be a nice addition to our bagel and schmears purchases from Boichik. Delivery, black garlic schmear and compostable container combined to earn a 5th star for Ethel's.

The onion bagel, vegan cream cheese, and vegan butter, maybe an oj and that's a happy morn!

This review is long overdue but Ethel's is a much-needed and great addition to Petaluma. Their challah is the best my family has ever had and so is their rugelach. We love their bagels too. I promise when I'm back to eating more carbs, I will be a frequent visitor. Try Ethel's! You won't be disappointed. The owners are wonderful people as well.

Absolutely love this new deli! Bagel sandwiches are wonderful! So happy to have properly made NY bagels-Relaxed comfortable place for your morning coffee with a sweet baked good! What more can I say other than "check it out!

I tried this place out because I needed a new bagel spot in the Petaluma area. I was not disappointed! Not only are the bagels delicious and high quality, but the service was excellent. I placed an online order and it was ready when we arrived. The pastries are also incredible - the apricot walnut rugelach and the tahini chocolate chip cookie are to die for. Don't miss out on this quietly amazing spot. Claire, who served us, was also very kind and personable!

The hype is warranted! Tasty bagels and a solid menu with lots of options to fill your belly. I ordered a poppy seed bagel with cream cheese + lox and devoured it before I even made it home. The bagel was crispy on the outside, soft on the inside, with the freshness of all the ingredients really standing out. While I like another shop in downtown, it's nice to have solid options on the East side that are much closer to home with hassle free parking for a quick pit stop.

Really good food but they need chips to go with their sandwiches! Really important! Owners need to hear this... Also if you advertise a tuna melt on your menu, then it should be available... Love the bagels and feel bad for this business because it is very difficult to get there right now due to road construction! Just get the chips and I'll be back So happy as they got chips today while we were there! Very, very, happy. Awesome tuna sandwich and super bagels! Love Ethel's

Finally, a great bagel place in the North Bay. I really enjoyed the food- try the classic! The place has a great outside eating area

Just tried out this place, they just opened and loved their bagels and bread. Great service and location. Real pleasant atmosphere.. loved the finishing touches on the sandwiches.

Outstanding service, yummy treats and great food! The staff was lovely and the shop had a super cute ambience. It. I highly recommend!

Had an excellent pastrami sandwich on their home made rye bread. It was a salute to Langer's Deli in LA, and included cole slaw, Swiss cheese, their (I think homemade) mustard, and secret sauce. I loved it! But one of the people at our table was not as enthusiastic, for the same reasons I loved it. Here's a rundown. - rye bread was pillowy soft with a good rye flavor and not so chewy as to distract from the excellent pastrami. Perfect! My table mate was more old school - wanted a chewier rye - pastrami was juicy with a good fat marble, sliced thick. So tasty! Certainly the fat marble contributed to the delish. Anyway tablemate would have preferred a leaner pastrami, sliced thin and piled high -balance was perfect. This is not one of those overstuffed, impossible to fit in your mouth sandos like they make in NYC. So you could actually taste all the yummy elements in each bite. Yes! -pickle was home made, good crunch and tasty. Not overpoweringly sour -chocolate chip cookie is a must have! So good. Tablemate raves about the rugulach too One of the owners came out to chat with us and asked what we thought. That was an unexpected touch, especially from a counter service place. So why not 5 stars? It has with limited seating, and no table service. If it was a full service place I would give it 5 stars.