Ethos

Vegetarian restaurant · Fitzrovia

Ethos

Vegetarian restaurant · Fitzrovia

1

48 Eastcastle St, London W1W 8DX, United Kingdom

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Ethos by Infatuation - Reviews
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Highlights

Step into Ethos, a chic, self-service cafe where plant-based delights await, from fresh buffet offerings to seasonal sit-down flavors amid a stunning space.  

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48 Eastcastle St, London W1W 8DX, United Kingdom Get directions

ethosfoods.com

$$ · Menu

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48 Eastcastle St, London W1W 8DX, United Kingdom Get directions

+44 20 3581 1538
ethosfoods.com
ethosfoods

$$ · Menu

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outdoor seating

Last updated

Jul 10, 2025

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@infatuation

"Ethos is exactly the kind of place you go to when you want to feel like a good person. But you know, a good looking good person. Like, Gwyneth Paltrow. Or, Evita. This place is meat-free and as the name suggests, they’re all about ethical, healthy-for-person-and-planet dining. During the day they operate a pay-by-weight system on fresh (ahem, expensive) salads, tasty cakes and coffee. But, come evening there’s a full table service and although the menu changes seasonally you can expect an eclectic mix of flavours, from Indian to North African, like aloo scotch eggs or Moroccan tagine, and a lot of aubergine. Yes, the food’s great but so is the space. Imagine a forest designed by Mother Nature, but she’s also a social media influencer on the side. Think, rustic Nordic furniture, live trees sprouting from the floor, foliage aplenty and of course, lots of opportunities for looking good." - Heidi Lauth Beasley

Ethos Review - Fitzrovia - London - The Infatuation
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Poie

Google
The variety of food served there was really good! You can pick the food at common place and then you go weight your food and pay! So if your a small eater and love variety this is just the place for you! By the way it’s a vegetarian restaurant! It was spacious and a nice place to dine. The dessert section looks really really yummy!! Had a hard time picking which to try. Highly recommended!

Rachelle Dsilva

Google
Fantastic food! Pricey, yes! Great treat. Loved the grilled Aubergine in miso sauce, daulphinoise potatoes, couscous and vegan slaw. The carrot cake was the only moist dessert on display at dinner. The hazelnut cannoli were lovely too.

F C

Google
This is a really great plant based option in centra London. It’s self-service and pay by weight so it could be a bit pricey. For me it was worth it for good quality veggie options which include beetroot hummus and brassicas. The staff were friendly and the food was fresh. I also had a matcha latte with almond milk which was ok.

Elena Soroka

Google
Really cool place to eat. Both healthy and versatile. Great deal with the Entertainer app. Can be a bit difficult with picky children, but all grownups will find a lot of good food to eat. Great dessert assortment. Clean toilets and nice staff.

Shino

Google
I ate one plate with many unique food. Paid £10.5 for one plate and paid £3 for a big cookie. There are a lot of food options including salad, savoury and desert. All very tasty. I like the sweet potato falafels and aubergine the most. However, some food such as cous cous looks dry and not appetite. There are any gluten free and dairy free options for savoury and salad, but not many gluten and daily free options for the desert.

Hannah Wood

Google
This has to be the best Vegetarian / Vegan Restaurant in London. Visit each year that me and my Hubby are down in London and such good food. The Sketch Eggs are so amazing was a little upset this September that did not have the halloumi cheese cubes please bring them back. It does get busy as Lunch time so might be a good idea to book ahead as we did. You will need to take your plate to the counter and what you pay is based on the weight of your plate.

Fabienne Dobbe

Google
Ethos food is an amazing place to have a quick lunch or take away. They have all kind of foods: dairy free, gluten free, sugar free, vegetarian and vegan! For this plate I paid 15£ and I was really full afterwards, so it’s defenitially worth the money! The waiters are very sweet and helpfull. They keep on refilling the food all the time, so when they’re running out you don’t have to wait very very long, till they get more of the food again.

Farhad Uddin

Google
This place is an amazing celebration of meat free eating! Beautiful decor and friendly staff. Dinner for two came to £40 we ate three plates between us and two drinks.

Joyce L.

Yelp
Ethos has beautiful decor. It has a very serene ambience. Most items are vegetarian with some vegan and raw options! Unfortunately, there were not a lot of vegan dessert variety. Dishes are by weight, so it can really add up. Each dish has a list of ingredients on a card. Items were flavourful. The food is clean, healthy, and fresh! Perhaps next time I visit London, England; I can stop by Ethos to try their vegan afternoon tea.

Jennifer A.

Yelp
Veg restaurant in Soho with plenty of vegan options, desserts including, and even raw, & gluten free. One of the many restaurants featuring an all vegan afternoon high tea, but reservations with 50% deposit is required at least 24 hours in advance. The food is by the lb. and each dish has a small card which list all the ingredients so you won't confuse the veggie from vegan items. The food is very clean, ie healthy, and the veggies taste fresh. The dishes were good but nothing memorable, the desserts however were top notch, in terms of quality and uniqueness. The chocolate mousse is simply divine.

T L.

Yelp
There were a few vegan main dishes including risotto balls, potatoes, salads, seitan ribs and curry. Wasn't that crowded at 7pm on a Wednesday. We were able to get a table without a reservation. For the amount of food you get it is pretty expensive for the mediocre quality. A full plate will cost around 12-15. Desserts are also sold separately, instead of weight by plate. Many were around 3 pounds.

Kenneth B.

Yelp
This review is based on one spur-of-the-moment lunch at this location. There are three separate islands: cold food, hot food and desserts. On my visit, strangely, there were no plate barrels at the cold foods - but two each at the other two islands. Not that I noticed the dessert area - instead, waited for the crowds to get through the hot foods simply to grab a plate. The food areas are tightly cramped, with patrons bustling with runners from the kitchen. Simply not enough space in the serving area when busy. Line was very long. Each plate must be weighed. Hmmm. Maybe the future holds the key to quick eating, like auto-checkout to save time? But this is what happens...buffet items are NOT in hot plates...then "hot" food is placed onto room temp plates...then the food cools down more as you wait in line. Not really hot food when you get seated to eat. That is a drawback here. Taste was mostly OK (please don't try the mac & cheese, that was something I did to save the rest of humanity from harm), but nothing actually grabbed by attention. Expensive if you load up (and my god, people, veggie/vegan food still has calories!!!), but very affordable if you take it easy: my plate was just under 7 pounds...money, not weight.

Christina M.

Yelp
I always eat at Tibits when I'm in town but saw Ethos was quite similar and thought I'd change up my routine a bit. I would have given Ethos an extra star if it wasn't for the fact that there were little vegan offerings (compared to the mass amount of vegetarian dishes). But there were so many empty bowls for the vegan offerings too (that they hadn't refilled while I as there) so I didn't get to try everything. Ethos desserts were actually very pretty and I ended up purchasing a fancy chocolate dessert, but when I brought it back to my hotel, I found that the cake part was very dry and the mousse was pretty bitter. That said, I can't say I was impressed with Ethos, but I'd try this restaurant again and see if it's better.

Oskar W.

Yelp
Most reviews of this place says 'expensive'. I will agree on that. Yes, Ethos is quite expensive - yet still value for money. People will happily spend 15 GBP on a burger, but salads should be downgraded to something you should get for under a fiver. The place itself is beautiful and the salad bar surely is the prettiest I have ever seen. The presentation is amazing, which means that the term 'buffet' doesn't really fit that well into Ethos. The variety isn't large and you will not go from one table to another like at Whole Foods, but the taste is absolutely magnificent. I have eaten A LOT of salad, in many cities and countries around the world, and this surely is the best one I have ever eaten. The textures and the overall consistency was outstanding. Every bite had a new taste, a new texture and a new spice. I had a 'broccoli "meat"ball' from the warm table as well, which was so good. Really tasty. Luckily for me, I do not live in London. Therefore I wouldn't be able to get this salad very often - my bank account is happy.

Amanda C.

Yelp
My favorite vegan/organic cafe in London. The food here is delicious, beautiful, healthy and price is reasonable. The aesthetic of the restaurant is Mediterranean and has earthy themes. I highly recommend this place, and do try the eggplant, scotch eggs, cauliflower and cassava fritters.

Linzi M.

Yelp
Eating at Ethos is the culinary equivalent of putting a down payment on a house. You can't afford it and you know you shouldn't be doing it. I had heard a lot about this place, both that it was amazing and that it was expensive. I'm writing to tell you that only one of these is true. It is fancier than a regular canteen and looks very pretty inside, I agree that for vegans and vegetarians, it must have a powerful draw. The buffet-style area is well laid out and colourful. I will add that it touts itself as being healthy and different but I didn't think the food healthy at all. I found it to be stodgy vegetarianism at best. Not vegan. Most of the dishes I saw had some kind of cheese or milk product and the rest were pretty oily. Where's the health? They had a number of salads and hot dishes. I went for a cauliflower salad, some rice, what i thought was tofu (was halloumi), potato gratin, mushrooms covered in cheese and a mac and cheese ball. I feel a bit sick now. I made poor choices. Though there wasn't that much else that looked good and didn't weigh a ton. I ended up pay £11.32 for a half full box of vegetables. Outrageous. That mac and cheese ball probably cost at least £2 on its own. And that's where they make their money. £11 worth of vegetables fills more than a tiny little box in the real world but not at Ethos. Poor vegetarians, they are really getting taken for a ride in this place. I am betting there is no way of getting out of here without spending at least £8. Unless you fill a box with lettuce. It's just grossly overpriced and the food is designed to be so. Big chunks of sweet potato, different kinds of swede, deep-fried balls of this and that. Of course they want you to spend a lot of money. But I guess they don't care if you come back. I'd take a pass, if I were you. You don't need to sacrifice your soul to pay for this place.

Kathleen M.

Yelp
They offer an affordable vegan tea which I couldn't not try. I ordered a latte and it was all foam and very bitter. The vegan tea looked delightful, but only some parts tasted so. The scones, jam, and cream were delicious. The cake and cupcakes had the most sugary, inedible frosting on them that I had to scrape it off. Eating cake or a cupcake without frosting is just not so enjoyable. The little tea toasts tasted and looked good. Overall I may return, but probably just try their regular menu. The interior is delightful and the service was good.

Aurélie C.

Yelp
This place is heaven for vegetarian people... and others ! There is a large choice of meals, from the classic tomato salad to a comforting paella or mac'n'cheese bites (my favorite). It's the perfect place for a lunch or a dinner with friends who never know exactly what to order : at Ethos, they will be able to try everything and nibble on hummus, salads, or sweet potatoes... And you HAVE to try the veggie Scotch Eggs : so delicious and filling ! The only trick is the pay-by-weight system. It's really hard to estimate how much food you've taken and if it will weight a lot. If you have a sweet tooth, do not worry : the desserts are delicious as well. I would highly recommend the brownie !

Jhenn S.

Yelp
I was really excited when Neil C took my here for a birthday surprise. It had just opened and looked really sleek and modern. As others had mentioned, the staff were very helpful and let me know what was vegan (although everything is labelled). I would say 90% of their mains were vegan, but they only had one vegan dessert (carrot cake: tasty, but not incredible). Over 50% of mains were gluten free. I tried everything (except the green salad and bread- who has time for that at a pay-by-weight restaurant?) and was not let down. I had new flavour combinations and was excited about making some of the things at home. I was also delighted my non-veg company were bowled over by the flavours. Good food is good food. I feel bad for the other reviewer who didn't have the best food- everything we had was super fresh! PROTIP: you only need ONE seitan rib. Those suckers will fill you up! (and weigh your plate down). I would absolutely go again for a special night out. Oh yes- and I always mention the toilets! very clean and lush. Not sure why the hand dryer is by the toilet, as all the water from your hands flings onto the toilet seat.

Francesca T.

Yelp
I had high expectations for this place and all of them were definitely met. The staff are so friendly and stepping into Ethos is like stepping into wonderland. The decor is so beautiful and the fairy lights around the tree, the fire place makes the whole place even more wonderful. I like how they have the option of having starters first before you get your food. I ordered the vegan option, the mushroom tostadas, and it was so yummy despite how I don't even like mushrooms that much. Then, we got to check out the hot and cold "buffet" style food. Everything I tried was delicious, from the avocado salad, hummus, cauliflower salad, to the stews, sweet potato wedges etc. There were so many amazing vegan options and I must say everything tasted amazing. It's nice that you don't have to pay for your food every time -- they just add it to the bill for the table. The only complaint is that it is quite expensive but I thought the experience was very worth it. Even my meat eater friends enjoyed their vegetarian dinner thoroughly. Even if you're not vegetarian/vegan, you have to try this place! Ethos is definitely one of my favourite places to go for lunch/dinner in London.

Sandra G.

Yelp
Such a lovely concept! A bright, very Nordic-looking restaurant serving plenty of vegetarian dishes, buffet style! A great opportunity to try a bit of everything (my favourite!). I especially recommend the crispy halloumi bites and the olives, which are wonderful.

Lauren V.

Yelp
It pains me to give this great concept of a restaurant a poor review. I'm gluten and dairy free - I am not vegan or vegetarian - but I empathised with the owner's reason for creating this place. Because basically, if you have any kind of very strict diet, eating out sucks. After following the opening in the media, I had two big (yet reasonable considering the hype) expectations of Ethos: 1. It would be the kind of place you could take people who haven't a food issue care in the world to show them that eating this way can be totally awesome when done right. 2. That things I normally have to skip like cakes (because of the flour) scotch eggs (because of the breading), asian noodles (because of the soy sauce) would be available to me since the restaurant takes consideration for healthier alternatives to the "norm." Sadly, neither of the above happened for me. I took fellow Yelper Rachael E and she was great - asked a lot of questions and really tried to get to know the restaurant and its aim. She is neither veggie or GF or DF but had an adventurous attitude and an open mind. Perfect. The food is served buffet style, and you load up your plate then pay by weight. There are cards by each dish that describe the food and also indicate if it's vegan, veggie, GF (no notes for DF but can fall back on vegan I guess). I ended up eating Eritrean Mango Salad, Puy Lentils & Kohlrabi, Courgette Ribbons and Feta, Butternut Squash with Spinach and Feta, along with some roasted potatoes and some marinated olives. Because the food is out, it means the hot food isn't really hot and the cold food isn't really cold. The potatoes tasted like they had been cooked several hours ago and left in a bowl on a counter ... because they had. The olives had a soapy taste to them and the salads were sort of soggy because of the dressings. The Courgette Ribbons ended up being my favourite simply because it tasted the freshest. I paid £14.50 for my plate (and uploaded a photo to get an idea of what that gets you) and £6 for a glass of malbec. You pay by weight as I mentioned, a concept that came under suspicion after placing my moderately filled plate on the scale and thinking "that plate was actually really heavy ... am I paying for that too?" After paying you find a seat in the beautifully finished dining hall and feast away. As for my expectations: 1. I felt so bad about our tepid, soggy pay-by-weight meal that I tried to buy drinks the rest of the night to make up for it. 2.I still had to stare longingly at all the cakes I couldn't eat. What I WAS able to eat were the kinds of things I make at home for myself (salads), which felt like a let down. They were meals that are naturally gluten/dairy free. I guess I wanted to feel like they nailed gluten-free carrot cake or vegan chilli or dairy-free ice cream or whatever. So our experience was sadly unimpressive. Not in concept, I love the concept, but in execution. Keep in mind it was only their second week so there may be some things to iron out yet. And I'm sure the options change weekly if not daily and maybe I missed a glut of GF and DF options in their arsenal. Also, I am not exactly their target diner, but I hope to be someday as they grow into this niche of serving diners who are much more food conscious.

Alexandra F.

Yelp
Omg !! So amazing place !!!! We first do the brunch and we came back the next day for the breakfast. The place is so chic.. and it isn't expensive !! It's new generation diet restaurant.. we didn't find meat (not a place for lovers meat). We were a bunch of girls and we want to eat something healthy so it was the perfect place ! And the food is really really good !! We must to go ! I will definitely come back.

Vikki C.

Yelp
Ate here last night and I'm still so excited about this restaurant! Love the buffet style, especially as I wanted to try just about everything they had. The food had such imaginative variety (unusual things on offer that I've never found in restaurants before, even those that are solely vegetarian/vegan), really tasty, fresh and healthy. They're also very clear about what goes in everything- I went with fellow yelper Frances C who's allergic to nuts and soy; we found the food was well labelled, and the staff were super friendly and helpful when we asked them questions. It's done by weight so it can be quite expensive, but I honestly felt it was worth it. I'd warn to be careful with how you load up your plate though- somehow mine ended up as £17 and Frances' ended up as £28!! (Our plates honestly didn't even look that different either, she must have selected really dense foods?!) Overall I was happy and would definitely want to return!

Nathan W.

Yelp
This is the newest exclusive/down to earth coffee,brunch place in the west end. The service is 5 stars, Annie and Simone look after us like superstars. We had the Smashed advacardo and toast with a soya latte and two white chocolate peanut butter protein balls, verdict UNREAL. We will be coming back here very very often. Well done guys a level above the rest.

Mar Y.

Yelp
Love love their food. Some vegetarian places have only over seasoned dishes but Ethos have everything. Currently I am pregnant so I have some food aversions (garlic, onion) I was so happy to find healthy, fresh food that were not overwhelmingly seasoned. Don't get me wrong there were other dishes for those that can eat stronger flavors (curry, etc) so there was a big variety. If I come back to London I will definitively go back to Ethos!!!

Dominique G.

Yelp
This place has some delicious and re-energising veggie food. It is a lovely little haven, great for a tasty early dinner in a tranquil space. The only downsized is that food is not cheap. Paying by weight has its downside!

Ada C.

Yelp
I will admit, I had my doubts but Ethos. I've had too many failed vegetarian experiences. But Ethos takes examples of tasty vegetarian dishes from around the world and offers a great variety of yummy hot and cold dishes. You won't miss the meat! We came for dinner. There is limited table service but you will need to grab a plate and peruse the buffet for your dinner. We arrived around 6 but it was buzzing and packed by the time we left. There was a crowd of people waiting at the door! Another great bonus is that the serve organic and vegan wines. Definitely give Ethos a shot.

Andrew B.

Yelp
I went once to Ethos for breakfast and it was so good I had to go back for the lunch buffet! For breakfast I split the savory tofu pancakes and sweet mango pancakes with a friend (the savory crepes were especially good!) I loved that the buffet had lots of vegan and gluten-free options!

Vibhu K.

Yelp
I am SO into this space! I was a bit skeptical when I heard it was pay-by-weight style (maybe because in the US that is more synonymous with casual), but this place has a plethora of healthy vegan and vegetarian options with various flavors and a gorgeous decor to boot. I would absolutely recommend going here (and maybe making a reservation--it gets crowded). Definitely a chic and modern spot with solid cuisine.

Jake M.

Yelp
Ethos serves self-service vegetarian food in an industrial-chic space in Fitzrovia. While the service was great (in the evenings, waiters will serve you drinks at your table), the food - the main event - did not impress me. I tried the baked courgettes, aubergine meatballs, pasta trapanese, and sweet potato curry. While the curry was good, the pasta and courgettes had little taste and most of the food was cold, although I suppose that is the consequence of frequenting a self service restaurant. I doubt I would come back.

Chantay R.

Yelp
Friends and I recently had lunch at the location near Oxford Street. I was pleasantly surprised by how the food is displayed, the variety and the flavors. The food was very flavorful and item is vegan so you do not have to be concerned about the ingredients. The tea and the cucumber infused water were also very nice. A very nice ambience and decor. The staff very appropriately attentive and very courteous. Ethos has been added as one of my favorite places to eat when we travel to London. I recommend this restaurant without hesitation.

Sunny K.

Yelp
I think Ethos deserves a lil more love than it currently has here on Yelp. To find a convenient veggie spot in central London that isn't teeny or very hippy-fied isn't an easy job. Ethos manages to feel a little lux, which is unusual in the healthy food market imho. The decor is top-notch, natural but also expensive looking. The food always looks attractive, though I'd steer clear of the fried foods as they don't hold their crunch after the hit the buffet. If you want 5-star food, opt for the set menu which is noticeably better - esp the macaroni balls in a luscious mushroom sauce! This isn't a cheap option, but it is a classy-looking spot and so I think the prices reflect it. Would deffo come back if I was in the mood to be healthy, but also looked after well :)

Neil C.

Yelp
The staff where amazing and went out of there way to look after us. The price is a bit expensive especially if you want to try everything, it all weighs up! I would recommend veggies and non veggies check this place out.

Johannah H.

Yelp
Ethos is lovely and well situated. Scrumptious veggie options that you self serve with clearly described taste sensations. The decor is modern and fun with the tables well laid out. We didn't really get good service though, having to ask for drinks multiple times. I was also disappointed that we were told certain options wouldn't be replaced as it was too late in the day. I also think it is overpriced, with a tiny sesame ball cake costing £2.95. As I said above the food is amazing but as an experience I wasn't blown away. Could do better Ethos..

Sam R.

Yelp
I was looking for Vegan High Tea locations. This was the convenient place which offered vegan desserts. Unfortunately, we couldn't get reservation due to short notice. Nevertheless, went there and tried one of each dessert with tea (made our own version of high tea, except that it became expensive and the dessert sizes were larger than that given during High Tea Ceremony). This turned out to be a fabulous experience. Looking at our dissapointment for not able to get High Tea opportunity, the server gave us one free tea, which was a very nice gesture. They had wide spectrum of options for vegan desserts to choose from, and ofcourse variety of teas. It was a pleasant experience dining in and came out stuffed. If you want High Tea, please book in advance as this is one of the few which offers vegan options. LOVED It. Would love to go back some day for High Tea.

Sara L.

Yelp
Not recommended for vegans who are looking for great food. This must be one of the most overrated vegan places in London! Being a vegan, I am always on the look out for food that has no animal products in it. The food at Ethos is displayed out on a couple of smorgasbord tables (not refrigerated) and who knows how long the bowls of food have been out. The food is all room temperature, tastes bland and not seasoned at all. The desserts were all melting because of the heat. We decided to try a variety of desserts and had to literally throw them out. The donuts tasted old and stale. We couldn't eat them. The chocolate mousse dessert base was also stale and hard. Very disappointing! The cupcake was the same - inedible. I am not a fussy eater. I just expect food to be fresh and tasty. At Ethos, neither was true. The food offered is overpriced and tasteless. Ethos needs to do better. Food for vegans can/and is so much better!

Sanj M.

Yelp
I have a lot of veggie mates and always feel sympathy pains when we end up somewhere where their choice is risotto or rabbit leaves (though we do our best to avoid such places!). So we were excited to try this place out, where the food is all veggie, largely vegan and a good amount of gluten-free. Our night was almost over before it began though when they said they'd lost our booking - though my friend had forwarded us all the confo email so it did exist. We got some excuses about teething problems and being newly opened, then were sort of left standing around near the door eyeing up all the food. We decided to wait it out (it being minus two outside) and were seated within about 20mins by the apologetic front of house. So not the best start! We headed straight for the buffet, obvs taking a tactical approach to the pay-by-weight system - skip the bread rolls, load up on the lighter lentils etc! I'm what you'd call 'an eater' but I didn't go overboard on loading up my plate, wary that you have no idea what it's going to add up to. I managed to have the second most pricey plate in our group of 6 at about £13, which was a bit more than I expected. Others ranged from £8-16. The food was tasty, fresh and colourful - which is important given the first bite is with the eye and all that. I'm also a big fan of variety so it was great to be able to try lots of different things (the courgette ribbons with feta were probably my fave). Sadly though a couple of things had run out (after my mate nabbed the last seitan rib!) and weren't speedily refilled. It also falls into the unavoidable buffet trap that the food will never be quite piping hot (esp after you've been lingering for a while in the hope of more ribs!). I really liked the look of the place, as we got a very cool table that was enclosed by 'tree trunks'. I just expected it to be a bit cheaper, given the kitchen must be easier to run with their set-up and they're saving on table service... Hopefully the other teething problems will be smoothed over with experience though so it's worth a try. I'd give them a call to reconfirm your booking on the day though.

Ayako Y.

Yelp
It is like a fancy canteen done really well. It is a vegetarian restaurant which has a set of cold dishes and warm dishes that change on daily basis. On the day I was there, it had some squash salad, roasted cauliflower with walnuts and tahini sauce, hummus, butternut squash paste, green asparagus, pea and baby spinach salad along with many other salads for cold dishes and corn fritters, Courbet pancakes, crispy halloumi, okra and aubergine stews , all vegetarian scotch eggs, etc. for warm dishes. You can pick whatever you like and they would charge you by weight. My full plate was £12 so it is not cheap for a canteen like, self service restaurant but food was all tasty. The setting is also very stylish and quite relaxing.. Seats are nicely spaced with nice furniture. The only reason I gave 3 star instead of 4 star are price and lack of filtered but free water. For such healthy and sustainable feel, the place should have a nice jug of filtered water - instead you would have to ask for water at the cashier and it is really pure tap water - not even infused with any cucumber or lemon... With the restaurant like pricing in this fast, self serving restaurant, it should have nicer service.i think price is off by 20% or so.. Should be cheaper...

Freyja R.

Yelp
One of my favourite places in London to go for vegan/vegetarian options. Amazing food, each dish is unique and satisfying in its own way. Can't compliment Ethos enough! It's a definite must if you are vegan and looking for a place for lunch or dinner. I recommend the sweet potato fries and their amazing different hummus!

Erica D.

Yelp
Delicious food! Almost everything is vegan. All of the food is clearly labeled so you know what's vegetarian/vegan/gluten free, etc. Only thing that was tricky was that you pay for your food by weight, not a listed menu price. So as you make your selection you have no idea what it's going to cost. All in all it was a great experience and the food was well worth it!

Parth K.

Yelp
One of the many restaurants that were on my vegan week treat. This was particularly amazing as the options of food were splendid!! I tried at least 80% of what they had and could not decided which one of them was more delicious. Have already recommended to most of my vegan friends to try.

Yelper Y.

Yelp
Favourite London restaurant and I'm not even a vegetarian! Guilt-free, creative buffet menu and organic wine list, stunning decor and great atmosphere in the evening - a true gem, hidden behind busy Oxford Street. MUST try out the spice scotch eggs, fritters ad homemade guacamole!

Lisa O.

Yelp
The food here is good -- can't say amazing because some of it is and some of it is lacking -- but the prices are ridiculous. It's a self-serve buffet, for crying out loud! I'm a small person and don't eat that much, but my food and a glass of wine came to about 20 quid. I'd prefer to spend my 20 quid on a nicer dining experience. I will say that people do flock here -- it was packed when we visited. I'm generally glad to have vegan restaurants around, especially those that can appeal to non-vegans as well, but Ethos is just too ridiculous in their pricing.

Mahima G.

Yelp
Without a doubt this was completely not worth the money we spent. While the staff was incredibly lovely, the food was really subpar. We were so excited about the prospect of a vegan, gluten free afternoon tea, the baked goods were too tough to chew, especially the scones (they looked and tasted like rocks with no real flavour). While the actual tea was lovely, the lack of flavour and right texture in the other foods completely turned us off of the meal. I wouldn't recommend and I won't be returning.

Matthew W.

Yelp
This is a very trendy concept restaurant set in the heart of London, you grab a plate and fill it up. There is so much variety, the service was friendly and the interior was beautiful. I couldn't praise this place enough, a fantastic night out.

Frances C.

Yelp
This place was fantastic. Beautiful décor, helpful staff and incredibly tasting food! The selection of food was outstanding and I really want to go back fro their breakfast some time. I have allergies and intolerances and it was so helpful and incredible that they labelled everything and that the staff actually knew what was in the food! This is really rare to find and enhanced my enjoyment even further. My only criticism is the price. I spent a LOT of money which I didn't want to do. There should be a way to weigh your food as you go so that you can gauge how much you will end up paying. Over all though I would go back BUT only for a special occasion.

Gael L.

Yelp
We were visiting the area and this place was pricey but pretty good. I liked everything but a pattie dish they offered. I love the space as well.

Jean S.

Yelp
Fantastic for vegans! It's hard to find good vegan places in London, especially ones that skeptical non-vegans are happy with too, however Ethos is a great option serving a variety of hot and cold vegetarian and vegan dishes. I went here for lunch the first time the other day with two carnivores who raved about the food and didn't miss meat at all. It operates on a pay per weight system and is great if you just want to try a little bit of everything. Not sure how it would suit for dinner but ideal for lunch.

E B.

Yelp
Firstly, I congratulate the genius behind this idea - he'll make a lot of money. Simple formula: build a menu around the cheapest ingredients you can get your hands on (lentils, chickpeas, potatoes), package the whole thing as a sleek concept that would attract the gluten free / vegan / vegetarian / bearded office crowd around and presto you have a winner. And it obviously helps to get a glowing Time out review. I basically paid £12 for a plate of bland lentil salad, a few incredibly salty potatoes, half an undercooked aubergine (nasu dengaku), a dollop of hummus (try sainsbury's taste the difference, it's better) and a spoonful of Israeli couscous (also bland). There are much nicer cafes around where £6 / £7 would buy you a good mix of well prepared salads if you want to eat vegetarian. I shall not return...

Nessa K.

Yelp
Visiting from the states and was so nervous about being able to find gluten free food. I loved EVERYTHING I had. Honestly. I'll be back tomorrow for their gluten free breakfast pancakes!

Mikey V.

Yelp
Delicious food but poor service. The host was curt and it being our first time, he did not orient us at all as to how Ethos works. It was very awkward holding your plate, waiting to have it weighed and priced prior to consuming our meal. They only had one cashier and so we waited for her to finish with take out orders prior to her helping us with the weighing. It is not expensive but I won't be back.

Visnja S.

Yelp
Amazing staff, all very friendly and polite, and incredibly delicious food, tons of options to choose from, the pecan pie is to die for! The establishment is nicely decorated, the music is not too loud, I would definitely recommend Ethos

Laura H.

Yelp
Excellent place; clean and bright. Both their range of lunch/dinner and breakfast options are fantastic and everything is labelled clearly (very important for a veggie who can't eat gluten or nuts!) The staff are friendly too. The "pay by weight" policy may make it a bit pricey if you prefer arancini and scotch eggs over salads but the cooked breakfast only will set you back £5.95 for a full plate of cooked food, which I think is very reasonable. It's just a shame that they only take bookings for groups of 6 or more.

Ted Q.

Yelp
As you may have guessed, we came for breakfast. From start to finish, it was delicious. What really stands out are the pancakes. They were fluffy, flavorful, and made us wish we had ordered more of them.

Julia F.

Yelp
I tried this restaurant for the first time today. It looks very nice and appetising but when I handed my plate to be weighed she said £18 and I just stood with my mouth open, there was not a great deal of food on it. Do they include the plate as food! the lady kindly gave me 10% off as I was so astounded at the price. The hot food was not hot at all. I have tried many vegetarian restaurants but I don't think I'll be going back to this one.

Becci C.

Yelp
The food is really good, interesting, unusual and surprisingly filling. It is also pretty expensive and way more fancy/trendy than I expected for a 'pay by weight' restaurant. I would recommend it, but not to anyone who is watching the pennies