Kim G.
Yelp
We were there on a Friday evening around 5pm, in retrospect not the best time to visit. Since it's a small shop, even by SoHo's standards, they limit the amount of customers inside to ensure a better shopping experience. As people left, an equal amount were allowed in. Once inside, if you wanted to try in an item, you had to wait in yet another line.
Ever since Meghan Markle has been photographed holding a tote or wearing anything from Everlane, this brand has taken off. The website has a much larger variety of items, but if you are like me and want to touch the fabric, see the colors, try on the items, you need to visit the store and that means dealing with the lines.
For me, it wasn't the lines that were annoying or even the lack of any customer service, it was the silhouette of the clothing. Just doesn't work for my silhouette!
Clothes were all shades of neutral - oatmeal, pale pink, gray, white, black - and in very boxy shapes. Big boxy sweaters where I prefer fitted. Wide leg pants, which I do love, but not in awkwardly cropped lengths. If it's a wide leg, the most flattering silhouette would be long not several inches above ones ankle.
They had the tote I had seen online, but it was an odd shade of caramel, so I did a catch and release.
My friend bought a few sweaters because she likes boxy and liked that she could go down two sizes because the cut was so large!
Glad I checked out the shop while on a recent trip to NYC but wouldn't make a point to visit again. Different strokes...