Fábrica La Rojeña

Fábrica La Rojeña in Tequila is an absolute must-visit if you're exploring the town! This is the birthplace of José Cuervo, and the tour is both informative and fun. The guide was fantastic, walking us through every step of the tequila-making process with clarity (thankfully, they had mics and speakers to make it easy to follow even in the louder areas). The highlight for me was the tasting at the end—splurging on the tasting package is totally worth it. I had no idea tequila could have so much depth and flavor! The ambiance is lively and authentic, and the whole experience feels like a deep dive into Mexican culture. There’s no pressure to buy, but the exclusive tequilas at factory prices are tempting. Whether you’re a tequila fan or just curious, this is one of those tours you shouldn’t skip. Just show up, and they’ll take care of the rest. Cheers to an unforgettable experience!

A truly beautiful tequila distillery nestled in the heart of the UNESCO World Heritage site of Tequila. The tour we joined was incredibly informative, offering a clear understanding of the tequila distilling process, and we got to taste a variety of tequilas, which was a fantastic highlight.

We spent 4 hours at the Jose Cuervo distillery learning all about the distilling process, tasting different tequilas, learning how to drink tequila, blending our own tequila and, finally, lunch. Alfredo, our guide, also took us through Jose Cuervo's and tequila's history as well as the controls around the whole agave and tequila production process. A really good tour.

Historical site with tasting of several tequilas including Reserva de la Familia at the cellars.

Brilliant! 100% don't miss!! So many sites on the internet say this place is only open certain days. If the review you read is more than 5 minutes old l, forget it. This town is evolving and distilleries like this are pretty much open everyday. Just show up and ask for a tour. I have been to Mexico about 20 times and my favorite thing is to visit small unique towns. Tequila is an incredible place if you want authentic Mexican culture, food, kind people, and good vibes. But this town has one extra thing, tequila!!! La Rojeña is where the José Cuervo magic happens. The tour is completely informative, explaining the tequila making process in detail, and at the end (if you pay the extra pesos for the tasting package, a MUST in my opinion) you get a view into tequila flavors and nuance that I never knew existed! Trust me, stop reading this review and just go there! The tasting at the end is amazing! It was absolutely brilliant! Our guide (sorry, can't remember her name) was perfect. At each stop, though the factory is loud, she had a mic connected to Bose speakers so you could hear every word (I did the English speaking tour). At the end you can buy special made tequilas at factory prices. Absolutely no pressure to buy, but a good deal all the same! I am fairly cynical when it comes to touristy things, this is a 100% don't miss!!!

We were drawn in by the huge bird sculpture in the courtyard, but stayed for the excellent tour and tasting. Don't miss the Tradicional Añejo ... They only sell it here!

Fun and informative tours! We did the classic plus the extra tasting. Our guide spoke great English, was incredibly knowledgeable, and fun to spend an hour with. You get to see quite a bit of the factory and drink 3 strong shots before even starting the tasting so be prepared to consume a good amount of tequila. Would recommend to a friend.

From the video at the beginning of the tour to the tasting at the end this experience was well worth the 400+ pesos we spent. Our guide was amazing! The tequila was palate changing. Would go again in a heart beat.