Mike W.
Yelp
There's scads of Mexican Restaurants in the Excelsior. Some have larger portions, some have nicer decor, some are cheaper, and some are more expensive. But when looking at things from a perspective of "The Whole Enchilada", this one winds up being my favorite in the area.
Small in size, The interior of Restaurante Familiar is fire-engine-red up to a waist-high white divider, and blaze-yellow from there on up. Mexican music dominates the jukebox, and it's never too loud. Service is quick and polite, the dining area is spotless, and the pleasant and thankful attitude of the staff gives you a solid feeling that you're patronizing a family operated business. And typical of Excelsior establishments, crowds are light and seating is never a problem.
Myself and my sidekick Tassie stumbled onto this place about a year ago while we were out on foot, and on something of an ongoing a quest for a good affordable Mexican place. This was the fourth one we tried. Immediately thereafter, the searching ceased. The last time we were out there we got two dinners, a glass of wine, and a beer. Both our dinners were prepared to order...a rare thing in the Mission's modern breed of scoop-it-from-the-steam-trays Taquerias. Portions weren't humongous, but pleasantly adequate. Tassie remarked that her white wine was good for a house bottle, which was surprising since she rates most non-call wine as "drinkable". On another note, the little bowl of Salsa they brought out wasn't TOO hot, but I was pleased to find it much spicier than normal. After comparing notes, we agreed that this was definitely the best Mexican place we'd tried in the Excelsior.
The big surprise was the check....the whole thing came to well under twenty bucks! I've been back here about half-a-dozen times, and I've never spent more than $9.00 on myself (with a bottled beer), or $20.00 with a date. Best of all, whoever has been manning the kitchen had never failed to please....
It's a ways off the beaten path. But still, if you ever find yourself in the hood, stop by and you'll enjoy sit-down chow for around what a steam-tray burrito will run you in the trendier parts of the Mission.