Brownie S.
Yelp
I love this place. Small neighborhood bakery, specializing in Italian-style breads, baked on premises. Surprisingly wide variety. I love braided Italian with sesame seeds, that chewy loaf with pointed ends, and whole wheat (on Fridays only)! I'm neither Italian nor Catholic, so their many holiday specials are new discoveries to me.
Retail business plus they supply a couple restaurants. Reasonable prices. They're opposite the SW corner of Columbus Square (aka Passyunk Square). You'll see Mrs. Faragalli sitting in the front window.
UPDATE: From the Phila Inquirer: "Marie 'Maemoe' Faragalli, 86, owner of the venerable Faragalli's Bakery in South Philadelphia, which lays claim to the only wood-fired open-hearth oven in Philadelphia, died of breast cancer Sunday [June 29, 2008] at Thomas Jefferson University Hospital." Great story about the family and bakery ( http://www.philly.com/philly/obituaries/22802524.html ).