FiRE+iCE Interactive Grill & Bar

Restaurant · Fisherman's Wharf

FiRE+iCE Interactive Grill & Bar

Restaurant · Fisherman's Wharf

1

Pier 39, Beach St Suite M209, San Francisco, CA 94133

Photos

FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null
FiRE+iCE Interactive Grill & Bar by null

Highlights

All-you-can-eat grill with fresh ingredients, great views, and hip-hop music  

Placeholder
Placeholder

Pier 39, Beach St Suite M209, San Francisco, CA 94133 Get directions

fire-ice.com
@fireandicegrill

$30–50

Reserve

Information

Static Map

Pier 39, Beach St Suite M209, San Francisco, CA 94133 Get directions

+1 415 997 2170
fire-ice.com
@fireandicegrill

$30–50

Reserve

Features

payment credit card
reservations
wifi

Last updated

Aug 11, 2025

Powered By

You might also like

Terms of Use • Privacy Policy • Cookie Policy
 © 2025 Postcard Technologies, Inc.
@infatuation

Fire + Ice - Review - Fisherman's Wharf - San Francisco - The Infatuation

"The Massachusetts-born buffet chain, with another location in South Lake Tahoe, has opened its first Bay Area location at Pier 39. Diners can fill up bowls with meats, vegetables, noodles, sauces, and other things, then have their custom creations cooked right before their eyes on open-air grills. We haven’t been here yet, but want you to know this spot exists." - Patrick Wong

https://www.theinfatuation.com/san-francisco/reviews/fire-ice
View Postcard for FiRE+iCE Interactive Grill & Bar

Rajesh Ramchandani

Google
A unique experience of grilled food with a delight view of the Pacific ocean. The food is delicious, you pick your choice of fresh vegetables, meat and sauces and they grill it to your taste. Decent variety of vegetables, rice and pasta and almost all kinds of meat and seafood. Plenty of protein options from steak, chicken to sausages and seafood choice of tilapia fish, salmon, mussels, tuna and shrimp. And combine that with your choice of sauces, mix them or just try one kind at a time. Jamaican jerk, lemon chilli, fajita, schewan and many other varieties. Unlimited number of bowls are allowed so you can try smaller portions of different foods at a time. The only thing to watch out is the amount of oil they add to the food. It sometimes taste overwhelming if not grilled thoroughly. The cocktails missed the mark. Most of the options on the menu, they were either too sweet, watered down or felt pretty much like juice. Pineapple jalapeno margarita was decent. Wines are an average quality but High in price. Service is pretty good once you sit down. Very courteous staff. Overall a good experience and will recommend try once if you are in San Francisco area

Jacquelyn & Corben Masterson

Google
FiRE+iCE is a great place to grab an app, a strong drink, and soak in the gorgeous views if you get a seat next to the windows. The main menu is Mongolian grill style food which we didn’t order since we spontaneously popped in for drinks and a snack. It was great though, and we don’t regret it! We ordered for the Gin-tle Giant with light simple syrup and the firecracker shrimp. Nathan was our server and he was amazing! Consider stopping by if you’re exploring the area.

Annina Fischer

Google
We had a really great evening at this place. It is still new. They have a great food variety in the all you can eat section with really good quality and even a little show on the grill with flames. Drinks are also great and the service as well really nice and attentive! The only thing we did not appreciate fully is that sometimes the food of different people got mixed a bit so suddenly you have a pea in the plate that you didn't put in the bowl. But otherwise price & value is great.

Kevin Reed

Google
Fire + Ice Blazes into Pier 39 – and It’s Already the Hottest Seat on the Bay Let’s get the headline out of the way: those floor-to-ceiling windows frame the Bay like it’s hanging in a museum. From one swivel of your chair you’re staring down Alcatraz, the Golden Gate, and the sea-lion mosh-pit below. I’ve eaten all over SF and very few dining rooms can touch this vantage. Bring a phone with storage – you’ll fill it. SFGATE Service that actually hustles. Our server greeted us like we’d just parachuted in, broke down the “build-your-own-bowl” drill in 60 seconds flat, and circled back every time a drink glass hinted at empty. The grill crew turns the giant circular flattop into dinner-theatre, carving, tossing, and lightning-searing whatever combo you dreamed up. Food = Fresh + Fun. You hand over a bowl loaded with veggies, noodles, steak tips, whatever, choose a sauce, and watch the flames do their thing. My teriyaki-ginger shrimp came off the grill still snapping hot, veggies bright, noodles smoky but not mushy. At ~$36 for unlimited trips, plus a cocktail list that isn’t afraid of mezcal, it’s a steal in tourist-land. SFGATE Little details that push it to 10/10: A soundtrack that leans old-school hip-hop and Y2K pop – keeps the energy up without drowning conversation. Clear allergy labeling and gluten-free rice noodles ready to go . Bottom line: Fire + Ice has taken the prime real estate at the very tip of Pier 39 and delivered an experience that’s equal parts postcard view and hands-on culinary playground. Tourists will obviously swarm, but locals craving a stress-free, big-view night out should claim a table before the lines stretch back to the Embarcadero. I’m already plotting my next bowl – and another round of that smoky-peach margarita. 🔥 Verdict: 10/10. Pier 39 finally has a restaurant worth the hype – and yes, I’m coming back.

Tuyet Van Duong Thi

Google
I came here on a Wednesday night. They offered happy hours drink and food at a very good price. The food was good. The staffs were very helpful and friendly. They let me charge my phone. The price is good for this area.

Keri Turner

Google
What a fantastic experience. Chelsea our waitress & Shannel the host were very attentive. We would definitely recommend to all

Fabian Vasquez

Google
Honestly, the experience here was not a good one. We couldn't help but feel like we were being treated differently just because we're teenagers. When we came in, nobody greeted us or asked if we could be seated in a table they were just talking behind the counter. We had to go ask for the table ourselves. As soon as we had sat down and had our order menus, it was already a bit disorganized. I noticed a rule on the menu that read parties of 6 or more would have an automatic gratuity added. That is fine, but there were only 4 of us, so I didn't think that would happen. We ordered 3 sodas and 1 water. The sodas came, but the water never came. I didn't complain at first, but we again asked and still didn't get it until a bit later, Sometime later, we all collectively decided we wanted water, so we ordered refills and a bit more water. They ignored that request but delivered water to another table. We asked multiple times before they eventually brought what we requested. The chef was okay gratuity $6. He was getting frustrated, but honestly, I don't blame him if he was doing a group of tables. The waitress was rude throughout our experience. I asked my friends if they just thought the same, and they all said the same thing. When we finally got the bill, it was approximately $180. When we paid, I noticed that they had already placed a $30 tip without our asking totaling $210. That did not make me happy, and we were not an enormous group and did not approve of such. The meal itself was decent, but the service was atrocious, attitude worse, and not speaking out over a tip was fishy. Sadly, I would not recommend this restaurant and I strongly believe it was because we were teens.

Ais

Google
Beautiful views of the bay in a modern diner type atmosphere. I love that you can get whatever you want, their all you can eat is major value. Their veggies are fresh and their proteins are good quality. The staff has friendly and attentive service. I highly recommend especially if you have a larger group with varied appetites.
google avatar

Kevin R.

Yelp
Fire + Ice Blazes into Pier 39 - and It's Already the Hottest Seat on the Bay Let's get the headline out of the way: those floor-to-ceiling windows frame the Bay like it's hanging in a museum. From one swivel of your chair you're staring down Alcatraz, the Golden Gate, and the sea-lion mosh-pit below. I've eaten all over SF and very few dining rooms can touch this vantage. Bring a phone with storage - you'll fill it. SFGATE Service that actually hustles. Our server greeted us like we'd just parachuted in, broke down the "build-your-own-bowl" drill in 60 seconds flat, and circled back every time a drink glass hinted at empty. The grill crew turns the giant circular flattop into dinner-theatre, carving, tossing, and lightning-searing whatever combo you dreamed up. Food = Fresh + Fun. You hand over a bowl loaded with veggies, noodles, steak tips, whatever, choose a sauce, and watch the flames do their thing. My teriyaki-ginger shrimp came off the grill still snapping hot, veggies bright, noodles smoky but not mushy. At ~$36 for unlimited trips, plus a cocktail list that isn't afraid of mezcal, it's a steal in tourist-land. SFGATE Little details that push it to 10/10: A soundtrack that leans old-school hip-hop and Y2K pop - keeps the energy up without drowning conversation. Clear allergy labeling and gluten-free rice noodles ready to go . Bottom line: Fire + Ice has taken the prime real estate at the very tip of Pier 39 and delivered an experience that's equal parts postcard view and hands-on culinary playground. Tourists will obviously swarm, but locals craving a stress-free, big-view night out should claim a table before the lines stretch back to the Embarcadero. I'm already plotting my next bowl - and another round of that smoky-peach margarita. Verdict: 10/10. Pier 39 finally has a restaurant worth the hype - and yes, I'm coming back.
google avatar

Kevin J.

Yelp
This restaurant sits at the very end of Pier 39, which means you'll need to make your way through a stretch of tourist chaos to get there--but the reward is worth it. The views are incredible, with clear views of the bay and "The Rock" Alcatraz. The concept of Fire + Ice is fun and interactive, though during peak hours, expect long lines both to fill your somewhat small bowls and to get them cooked. The selection of proteins was a bit odd--ranging from scallops and steak to hot dogs and hamburgers--which may not suit all tastes. The flavor sauce section is also overwhelming, with dozens of options and little guidance, making it difficult to know what pairs well. The bar staff was very friendly and welcoming, which helped balance the experience. However, the cooks at the grill seemed rushed and not particularly approachable. Cleanliness could also use a little attention. Despite the quirks, the location and views give this place strong potential. With a few adjustments, it could become a much more enjoyable spot for both tourists and locals alike.
google avatar

Beth G.

Yelp
Worst experience ever! First, we walked in on a Tuesday when it wasn't busy at all. The good news was we got to choose our seats at an amazing window view of Alcatraz island and the bay. After sitting down for a bit, no server came so we went to the interactive grill and followed the directions on the wall. I've been to interactive grill places before but this one had very mediocre meat choices and sauces and tiny bowls. It was underwhelming to say the least. Some of the dishes were not washed well and some sauces were empty. I looked past this though. The best part was being our food up to watch the cook grill it. My son loved this part! The plate was filled with the small portion but you could go back unlimited times. I had steak and veggies with noodles and teriyaki sauce. It was good.... Not amazing. It was exactly what I could make at home. Then, I went back to try a different flavor with Alfredo sauce and fettuccini noodles and broccoli and chicken. It was horrible because it was mixed with the flavors that were already on the grill. My son loved the noodles! Which I could make at home for $1. The whole time we were eating, I was wondering about drinks. Nobody ever came to talk to us, so I drank my water bottle. Finally, I asked a lady how we can pay to leave. Then, a man came apologizing that he didn't know we were there and he was supposed to be our server. So, he offered my son and me free sodas. We reluctantly accepted. But... 20 minutes later, he came with what was supposed to be Starry soda. He apologized that he didn't come earlier. There were about 2 families eating in the whole restaurant at this time, so I'm not sure what he was doing. But.... The soda was not soda... there was no flavor at all. Finally, after he came back to give us the check, I told him about the soda and he apologized that the soda machine was at its end and he'd look into it. Then, when I saw our check was incorrect, I waited another 20 minutes. I hardly saw this guy so we kept waiting forever to see him. Then, he still didn't give us soda. He said they haven't fixed it yet. Then, he fixed the check. And offered free cheesecake. My son wanted to try the dessert even though we were there forever. So, we accepted. The cheesecake was fine, not amazing. We finished half of it. I left still hungry and thirsty. It was horrible!!!!!!!!!!!!
google avatar

Brian M.

Yelp
Food was mediocre at best. Long lines to fill your bowls and get your food cooked. The restaurant was not very clean. The floors were greasy; someone is going to slip and hurt themselves. Not enough staff. Tne lines to fill your bowls were long and then a long wait to get it cooked. Touristy location worth stellar views. The kids in our party enjoyed. The grownups not so much.
google avatar

Michelle E.

Yelp
Was curious to try based off the social media coverage during its recent opening. Pier 39 isn't the ideal spot because HI TOURISTS. But what the heck, we went in for a late lunch on Friday and the place was empty (so note the timing if you'd rather not deal with crowds.) Upon entering, we stepped into a bright, clean, spacious new space, a sprawling view of Alcatraz, ample seating and tables, and the grill and DIY stations toward the back. Priced at $36/pp, all you can eat. Honestly, after 1 pass, I was almost full. The 2nd pass was almost forced and I chose veggies only. I am definitely not the type of person to do well at an AYCE. But if you crave quantity and have an empty stomach on cheat day, this is your place. You have a huge assortment of noodles, rice, proteins, veggies and sauces to choose from, which could be daunting for newbies or those who can't make decisions on the spot. Pack your ingredients into a small steel bowl, hand it over to the grill master who will cook it up--he'll ask if you'd like butter, salt and pepper--and the server picks it up and brings it to your table. Interesting concept. Our server was attentive and friendly, frequently checking in on us, offering us napkins and refills. It was a pleasant experience and satisfied my own curiosity. However, I'm not sure I'd return for the price. I think if there was a location in the peninsula, it could be a hit. But Pier 39 is an acquired taste for locals.
google avatar

Tracy B.

Yelp
Wanted to try this newly open place. And it was ok. They do have a good variety of proteins along with a variety of carbs. They have a good variety of vegetables too. They need to put signs up on where the line begins it's very confusing. Also the 2 guys cooking the food are NOT good they do alot of personal talking and the one guy does WAY to much banging of the spatula flipping it high smacking it down and who can do it the hardest. I noticed the other people were getting annoyed with it too. The cooks just spent way too much time banging their spatula. Hardly saw out server i had to flag another server for some more iced tea. I dont think I'll come back. Maybe later down the road.
google avatar

Christina A.

Yelp
Had a reservation for 12:30 and were seated immediately, which was a nice start. The waterfront view at the end of Pier 39 is definitely a highlight -- gorgeous location. The food selection is interesting, but calling this "Mongolian BBQ" feels like a stretch. Instead of the usual flavors, they offer seafood like salmon and tuna, steak bites, ribs, bacon, chicken cubes, and even hot dogs and hamburger options (with buns). Sauces range from Alfredo to green tomatillo -- again, not exactly traditional. The biggest issue? The value and the hygiene. For the price, the quality of ingredients was incredibly underwhelming -- cheap cuts and filler items. You're paying a premium for a gimmicky concept and a nice view, not great food. And while the grill cook was friendly and clearly passionate, the showmanship quickly crossed into unsanitary and obnoxious. Throwing used bowls that guests have handled onto the grill area -- just to try to bounce them into a bin and miss most of the time -- was gross and unnecessary. Even worse was seeing him wipe sweat from his face with a towel and then keep working without washing his hands or changing gloves. That's just unacceptable in any food service environment. Overall, it's a fun concept in theory, but overpriced and poorly executed. Between the questionable food quality and hygiene concerns, I won't be coming back -- and wouldn't recommend it to others.
google avatar

Brady S.

Yelp
Went here on what ended up being their opening night! Staff is exceptional drinks were amazing, View is to die for, only had an appetizer but it was wonderful too! Try this place, the fresh stir fry bar cooked in front of you looked fresh and delicious!

Karina G.

Yelp
Great service, drinks and views!! Only came for drinks but food sounded amazing. Immediately was seated and served quickly.
google avatar

Stephanie E.

Yelp
My friends and I came in one afternoon and, despite there being maybe 10 people in the entire restaurant, we waited over 25 minutes for our drinks. When they finally arrived, every single drink was incorrect, but we didn't bother saying anything because we didn't want to wait another 20 minutes. Our server seemed more focused on pushing appetizers or food that it felt like the delay was intentional so we'd get hungry and spend more. The staff overall weren't very attentive; we even saw a couple of people walk in, sit down, and leave after getting no service. The views were nice but that's about it.
google avatar

Brian J.

Yelp
Excellent service and great food. You can't beat the view from the bar of the bay and the Golden Gate Bridge.

Dzamoson Z.

Yelp
amazing food and great food. Men at the grill look like they're having the time of their lives! Would 1000% go here again!

Gile S.

Yelp
My family and I went here Sunday. Almost a perfect experience! Luka was our server. He was awesome. Very kind and accommodating. The food is awesome. Really good and good quality. You add that to sitting next to a window. The food plus the view made it an awesome super fun experience! We are all excited to go back. The only thing I hope they change is their napkins. Their napkins are nice. But they're made out of some material where as soon as you touch them or use them small pieces start falling off and floating around the air. It was a bit annoying. Overall though a super fun time. I'm already hungry to go back. The all you can eat steak and shrimp alone make it worth while.

Oliver V.

Yelp
Great location. Great service. Good food. Had a great time. Host got us a great table with bay view l. Waiting team was attentive and explained the restaurant well.