D.wight L.
Yelp
This is not their Brewery OR the Restaurant. Both of those are just a block down this road, you cannot miss it because it is huge and takes up acres of land. Most of it is their production brewery, which is straight up warehouse/manufacturing space. Off to the corner is their restaurant and taphouse. That too is huge (by restaurant standards) but is still shadowed by their production brewery.
This Brewery "Emporium" is a cute little retail space just down the street. It has retail hours like 10am-6pm daily. If you want something like souvenirs or clothing past those hours, your gonna have to go the restaurant and choose there. It appears that this store is more versed in selection and marketing.
The clothes are arranged like a polished upscale clothing store. Clothing are neatly folded and racked. Marketing displays with mannequins, and a full blown Harley Motorcycle on window display. The material of the clothing is up there, even the logo'd t-shirts are very smooth and fine thread. I am a fan of their choice in material. But their pricing will reflect it as well. Basic T's with a print will start at $22. I wanted these smooth board shorts for an upcoming trip, but was deterred by the $52 tag. So yea, it just depends on what kind of money you're willing to depart with.
My main draw for this place is they also sell some of their beers here, both on tap (to be filled in growlers) or polished marketing bottles. They probably don't have as many taps as their restaurant but they have about 10, which is more than enough for me. You can ask for a taste before putting it in your growler.
The bottles are not what you normally know of Firestone. There is no 805 here or the basic Double Barrel Amber. There's a lot of experimental stuff here not meant to be on a supermarket cooler. There are beers that are aged in different barrels. There are beers brewed with "wild" yeast much like the original Belgian Sours (which is all the rage now). There are even beers that have been mixed with wine cuvee then fermented as one. That is so new to me, that I couldn't resist to get one. $16 for a maybe 12oz bottle. It is pricey, but I'm also counting it being educational and hopefully special.
I also had one of their growlers in my car to fill, so I was able to fill it with one of their experimental west coast IPAs. $26 for a refill, when I think most breweries charge between $16-$20. Again your savings here are minimized, but they're so popular that they can command what they want. The big plus for me, is I didn't have to schlep it up into their restaurant, as I was on my way out of town after a long trip.
So if you want to eat/drink, AND get some shwag, go down to their restaurant/taphouse, it'll all be under one roof. But if you want to get in and out without having to deal with a hostess/server/bartender, and just want a t-shirt/hat and/or some take away beer, please do stop here and take a look. If you're a fan of Firestone, it will not disappoint.