Fleur du Mal NYC Manhattan Boutique

Lingerie store · Nolita

Fleur du Mal NYC Manhattan Boutique

Lingerie store · Nolita

1

175 Mott St, New York, NY 10012

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Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null
Fleur du Mal NYC Manhattan Boutique by null

Highlights

Luxury lingerie offering French lace & bespoke embroidery  

Featured in Eater
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175 Mott St, New York, NY 10012 Get directions

fleurdumal.com

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175 Mott St, New York, NY 10012 Get directions

+1 917 237 0008
fleurdumal.com
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@fleurdumalnyc

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Oct 4, 2025

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The 39 Valentine’s Day Gifts for Food Lovers - Eater

"A luxury lingerie brand offering a gorgeous embroidered tomato bra and underwear set, perfect for the tomato-loving foodie." - The Cut Staff

https://www.eater.com/22269876/best-valentines-day-gifts-for-food-lovers
View Postcard for Fleur du Mal NYC Boutique

Mohit Sahoo

Google
This boutique has an amazing collection (geared towards a smaller frame) that’s a bit more “unique” than the standard VS SKU’s. I needed major help from the staff. Velvet walked me through what to consider so I didn’t ruin a surprise gift. I highly recommend her as she was super friendly, clearly a fan of the brand & had a lot of knowledge. It was like shopping with a friend. 🙏🏽

Veronica P

Google
The items are undoubtedly beautiful, though overpriced in my opinion—but that's not the main issue. The sales staff didn't even greet me or acknowledge my presence the entire time I was there, let alone offer assistance. At these price points, you'd expect not just high-quality lingerie but also an impeccable customer experience. It seems they may have forgotten that providing great service is part of their job. 😉

Marlena

Google
I was not familiar with the brand untill yesterday when I searched online for a new bra lol. I decided to go check the store out without checking out their stuff and prices online as I was going Soho anyway, usually I don't read reviews but when I noticed that there are a few one star reviews out of curiosity I read them. My experience was great, it's a super cute boutique, beautiful lingerie.... As soon as I walked in the store I was greeted by someone by saying welcome and given a lot of space to walk around check everything out without being bothered by trying to sale something or talk you into buying something or giving you all the info you didn't ask about.... I'm really appreciate of the space I was given to be able to check every single piece, I hate when as soon as you walk in the store salesperson runs to you trying to give you millions of informations about the brand,sizes etc. I'm very appreciate of the space, if you have a question you should just ask. After checking every single piece out and knowing what I would like to try on I hear salesperson (I'm sorry I don't know her name) to please let her know if I have any questions, she was super nice, helped me out with everything I needed help with....I love the bra I purchased yesterday, funny when looking around I didn't look at the prices so while in a fitting room trying on that cute bras I got scared probably they cost fortune (as in a few reviews I saw people writing they lingerie is expensive or overpriced) I was really surprised seeing that bras I was trying on were $52 I think up to $100 and the one I picked was $52. Hmm I'm not sure how much people expect beautiful lingerie sold in a beautiful boutique in Soho cost? If you looking for lower prices I would suggest to go to Target? Highly recommend to stop by and check boutique out if you looking for beautiful lingerie.

angie pearson

Google
I just had my first shopping experience at Fleur de Mal in NYC, and it was amazing! The store has such a cozy vibe, and the staff was super friendly and helpful. They really knew their stuff and helped me find exactly what I was looking for. I felt so comfortable and valued throughout my visit. I left with some great pieces and can't wait to tell my friends about it. If you're thinking about checking it out, I definitely recommend it for the great products and amazing service!

Wild Grapes

Google
Went the other evening and it's a cute store with amazing (& expensive) things. Too bad the sales girls were on their phones and barely uttered more than a weak hello. I'd probably still buy stuff online but won't bother coming back in person with service like that.

Stephanie Cianci

Google
Love this boutique! I was nervous to try on lingerie and all the women working there made me feel so comfortable and properly measured me for bra fitting. Their clothing is also beautifully made. I count on Fleur whenever I have an occasion, the selection is always changing so I come back often.

DJ Marcott

Google
I’ve only ever browsed online with Fleur du Mal, so I was stoked when I found the store while wandering around Soho. Their stuff is so cute but definitely out of my budget this month (tax season 🫠). It was pretty busy when I walked in and the caliber of service for stores around this area are a bit of a coin toss, so I was prepared to just browse. However, Mack and Alexis were so friendly and made me feel so welcome and comfortable. They were also very helpful when it came to sizing and my styling questions as well. I don’t buy lingerie often, but I’m definitely coming back soon to get a set!

Michael C

Google
It took me some time to gather my thoughts and write this review following the exceptionally poor service we experienced during our visit. While it may seem trivial to the staff, being greeted with only a meek "hello" while they remained behind a desk / engaged with their phones does not create an inviting atmosphere. Sure, you technically “welcomed” us but that should have told us everything we needed to know about this brand. Despite the first impression, we continued to browse, but the lack of engagement was evident. Their idea of “welcoming” spoke volumes; there appeared to be little desire on the the staffs part to actually assist us or even initiate a conversation. Maybe if we came in waving money they’d give us the time of day. It really is strange, especially in this area known for luxury shopping, NYC SOHO of all places, to be the only customers in a small store yet still feel ignored. This could have been such a fun personal experience for my wife (we were birthday shopping). Anyway, We left shortly after realizing we wouldn't be helped. Some other people also came in (and right back out) and weren’t helped so we are certainly not taking it personally but absolutely won’t ever be back. Really is a bummer because the lingerie and clothes are pretty but for the price you would expect an appropriate level of service and care.

Brittany D.

Yelp
Great and helpful experience. The staff was very helpful and patient with all the dresses I tried on until I found the perfect one. I will definitely be back to purchase items again!

Lori G.

Yelp
Mack was increadible! The online store was out of stock so this store reached out and were able to ship the pants i wanted. Unfortunately they didnt fit but they were prompt, communicative and refunded me right away. Its so refreshing to have a brand that still feels human and a store that reinforces the brand so well. Shop here!

J B.

Yelp
Multiple items from here that have sadly ripped or broken make me question the quality.

Michael C.

Yelp
It took me some time to gather my thoughts and write this review following the exceptionally poor service we experienced during our visit. Blonde woman, dressed very unprofessionally and another nondescript person who didn't engage with us - though was dressed more appropriately for working in a store & interacting with the puclic. While it may seem trivial to the staff, being greeted with only a meek "hello" while they remained behind a desk / engaged with their phones does not create an inviting atmosphere. Sure, you technically "welcomed" us but that should have told us everything we needed to know about this brand. Despite the first impression, we continued to browse, but the lack of engagement was evident. Their idea of "welcoming" spoke volumes; there appeared to be little desire on the the staffs part to actually assist us or even initiate a conversation. Maybe if we came in waving money they'd give us the time of day. It really is strange, especially in this area known for luxury shopping, NYC SOHO of all places, to be the only customers in a small store yet still feel ignored. This could have been such a fun personal experience for my wife (we were birthday shopping). Anyway, We left shortly after realizing we wouldn't be helped. Some other people also came in (and right back out) and weren't helped so we are certainly not taking it personally but absolutely won't ever be back. Really is a bummer because the lingerie and clothes are pretty but for the price you would expect an appropriate level of service and care. I posted this review online elsewhere and they responded with an offer of a free private event.... Honestly that felt weird. You can see all their responses are basically the same canned apology and offer to come back and spend your money (no discount of course). It seems like no one takes them up on the offer because well..... why would we? And none of the reviews change either. Of course, if we had a private experience they would HAVE to be nice to us. I definitely don't want to go now just to have the same people who couldn't give us the time of day the first time, ACT like they care. I won't even be shopping online now, seems they don't actually care about anything besides perception as high end.
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Mackenna F.

Yelp
Best lingerie boutique experience yet. Mack was the sales associate who helped me on the floor, she met me with charisma, great energy, and the determination to help me find the perfect piece I was looking for. She went above and beyond and gave me a myriad of options to try while I was in the fitting room and was so sweet when it came time for me to check out. Now I not only have the most beautiful embroidered bralette but I left having made a friend. I will be recommending this location to all of my girlfriends looking to fulfill their lingerie needs. 10/10 what an excellent place!

Alex K.

Yelp
Best. Service. Ever. Victoria helped me find the right sizes in two different styles. She's amazing!!
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Ryna D.

Yelp
The SoHo boutique is quite nice and the staff is very nice but I'm honestly not 100% in love with the brand. Their quality isn't very consistent across their products and it's a hit or miss with their sizing as well.

Sayuri B.

Yelp
I just want the manager to know that your staff of ladies do wonderful on greeting, but as soon as you come inside some of your staff are not welcoming (particularly the tall short haired Caucasian female staff attendant on shift today, Saturday around 4:30pm), When I walked in, at the moment I looked at a lingerie piece, the staff member narrowed her eyes and looked me, a potential customer, up and down from head to toe, saying, "Can I help you?" She narrowed her eyes the entire time we spoke, furrowed her brow and did not smile. This is feedback so that you know and understand which members of your staff need training on customer service. Even if the staff has a look that is meant to serve a luxury customer, their attitude towards everyone who comes into the store needs to be welcoming, because you don't know who is walking into your store. Today was my first impression of the brand. And while the group of ladies who welcomed me in offered a positive experience, the staff member I mentioned above had a negative impact on my impression of the entire brand. Management, please train your staff to treat everyone equally regardless of their personal biases.
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Janel S.

Yelp
I had the best experience buying lingerie here at Fleur Du Mal. I would not have had such an amazing experience without Valentine's help! She was so sweet and helpful! She made the whole experience fun and easy. I was so comfortable around her presence and she was extremely helpful in finding me the best pieces. Thank you Valentine for all your help!
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Kristi Alexis P.

Yelp
I have been a Fleur du Mal fan but I have to say this boutique goes ABOVE AND BEYOND!! I live in Los Angeles where they also have a boutique and shop online often. I received an email Saturday evening stating the Mott St boutique had one left of an item that had been sold out and asking if I was still interested. They were already closed when I reached out Saturday so I sent an email response and tried again Sunday. I woke up Monday to a clear email and instruction for completing the purchase. I also called and spoke with amazingly helpful staff. I was treated like gold by the staff and felt valued. My item was shipped that same day and they communicated every step of the way. In contrast I had also ordered an available item from the online store last Friday. I reached out today (Tuesday) as it still hasn't even shipped! I explained the difference in the AMAZING service from the boutique and the dismissive service from the website. They responded saying they would reach out to the boutique and let them know they should have gotten back to me sooner??? I wish the online business was as accountable for their business as the boutiques. This location makes it a joy to shop and feel special. Thank you to the staff at Mott St for making me feel exactly as I expect when shopping with you. I'm sorry your online division isn't there to support your amazing customer service culture you have created in your store. I APPRECIATE YOU!!!
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Jimena M.

Yelp
5 stars for their products, 0 stars for their customer service. I went to the SoHo store last Saturday afternoon with 3 friends excited to try on the iconic Fleur Du Mal lingerie sets, but was absolutely appalled by the sales associate that we interacted with (I think her name was Sylvia). She did not acknowledge us upon entering even though we were the only shoppers and it felt like she was silently judging our every move which made our experience so uncomfortable. Every time I asked her for help she responded in a passive aggressive manner as if I was inconveniencing her. Beyond rude. This is not the retail experience one should ever receive especially at a luxury store. I was so close to not completing my purchase because our interaction left such a bad taste in my mouth. However, their pieces are beautifully made and flattering to every body. I purchased the teal floral set and fell in love with it. Their products deserve recognition but avoid this sales associate at all costs.
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Jen M.

Yelp
I was hoping the reviews weren't true bc I looooove this designer and purchase frequently online. Not a single word from the two ladies who were working ... I didn't even know one was sitting behind the register. I was there for about 10-15 mins and nothing - not one word. Yes, Fleur needs to clear house. Such a shame.
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Melanie P.

Yelp
This location is always so beautiful and the girls that work there always so stylish. Their manager is like their perfect brand ambassador since I always come in and want to buy the outfit straight off her back! Not sure why the reviews are so negative since I've been shopping for years and they are always so helpful.

Cara R.

Yelp
Beware buying online from this store. Their policies for returns are deceptive and unclear. Make sure you review closely and if you still don't understand the policy, don't make the purchase. You will never get your money back. Terrible online site and customer service.

Hannah K.

Yelp
Omg this store is so cute. I came in to look for a dress for a wedding. There's a disco ball in the middle of store - love the vibe. The girls were sweet and helped me find the perfect dress.
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Emily K.

Yelp
A gorgeous boutique filled with lust worthy lingerie & ready to wear! Ask the shop girls for recommendations: It's so much fun to try new looks with their styling help.
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Courtney L.

Yelp
When I asked the woman behind the counter if they had any pieces that ran small she condescendingly told me "you're too petite for our clothing". Body shaming is not cool. I gave this boutique an extra star because the clothing is beautiful and the store is lovely but, unfortunately, the sales associates are unfriendly and rude.
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Jocelyn W.

Yelp
Had such a wonderful experience shopping at this boutique. The clothes are beautiful and they have such a curated selection. I did not know my proper bra size before I stepped into the store and got fitted for the first time in a long time!

Rachel G.

Yelp
So I ordered from the online. Read the return policy, sent my items back, and soon received a return voucher for $211.50 at my email address. This was over a month ago. Well fast forward to today when I was looking to buy a skirt and was told my refund code didn't work. Reached out to customer service and got an out of office reply from the first email address. When the second rep replied to me later today I was informed that I should have gotten a new refund code, this time for $110. So a full hundred dollars less because they never received one of the items in the return and never thought to reach out to me. No, it was just easier for them to never send me a new code and try to fleece me out of over a hundred dollars. I'm sorry, but I followed their instructions and sent the return fully packaged up to fedex. If they lost one of the items, that is not my fault. No way to treat a customer, especially with how expensive their clothing is. You should be ashamed, Fleur du mal. Avoid this brand. They don't care about their customers!

Ann K.

Yelp
I'm actually shocked by the negative reviews. The ladies in the store this Saturday were nothing but lovely in every way. Super helpful and attentive. Lingerie was quality and more interesting than normal boring stores.

Olivier K.

Yelp
Amazing lingerie and clothing but awful online ordering experience...I placed no less than five order in the last month with the same account same name same address and using the same 2 credit cards , some how the order placed on the 4th got flagged by a Mr Bruce Lawrence at global e that ask me for screen shot of my credit card statement for proof of non fraudulent action , I did sent him the screen shots straight away as requested....I waited I even contacted fleur du mal as I was a bit worried if that guy was legit , but a Lillian ( I think it's her name) said yes not to worry....so I waited , I even place another 3 orders in the meantime and even returned some of the unwanted items from previous orders ....today 9th of April I received an e mail telling me my orderGE3735949084US got cancelled with no explanation why , this was my main order with all the thing my wife really was waiting for , she was so impatient that she even reorder one skirt yesterday through her PayPal account but on my account thinking I was not going to see it ( lol) the worse thing is that the amount from the cancelled order that is over 4000$ is still pending and therefore blocked in my account until now .....if it had been a fraud how on earth did you allow me to reorder and deliver items to my house whilst checking on my other order . Your global e guy is sorry to say a morron .....I m waiting to see about the new order me and wife placed separately if they get delivered but to be honest your company has put me off ordering from you .

Lily F.

Yelp
The male employee working at the store today publicly shamed and embarrassed me for having body odor and wouldn't let me try on a bra. Under no circumstances is this okay, but on top of that he didn't even have any empathy or even try to be polite or discreet about his issue with me. He joyfully humiliated me until i left the store. I've never experienced this in my 10 years of living in NYC. Just because someone doesn't smell like perfume means they smell "bad." Just because I don't dress or "smell" like someone who can afford a $100 bra doesn't mean I should be treated any less. I feel so uncomfortable from how this person treated me, I will never shop here again.

Ambera W.

Yelp
I gained enough weight during COVID to go up a couple of bra sizes and was in the market for a push-up to show off my sizeable new rack. A google search directed me to Fleur Du Mal in my neighbourhood: Mal - en Française - means evil, which aptly summarizes my shopping experience at this snooty little hellscape of a bra store. Three employees tittering around the counter managed to fully ignore my presence in a two-hundred square foot shop with no other customers in sight. When a salesperson finally wandered over and I asked if they had any push-up bras, she replied "No one makes push-up bras anymore" (insert a Julia Fox voice here in her interview about Uncut Gaaaaaahmmms") The salesperson then asked, looking me up and down, "why don't you try Victoria Secret." At that point I noticed a small but definitely evil smirk growing out of the side of her mouth so I quickly replied "Victoria's Secret makes their push-ups in prison," turned around, and walked out. Of course the next shop I tried had push-up bras, my boobs look amazing, and if I were a vengeful person I would have bounced my tits right back to Fleur Du Mal to tell them "big mistake. HUGE".

Laura S.

Yelp
Sales associate was rude and dismissive, created an environment where I felt very unwelcome. Quality of clothes is horrible, stitching is done cheaply, yet prices run unjustifiably high. Go to AP!

A M.

Yelp
Fleur du Mal has no respect for its clients. Do not buy online from their website: they will never refund you! I have been chasing them for 2 months for my refund and opened dispute with my credit card company. The amount they owe me is over $1000. Fleur du Mal is probably going bankrupt and hold onto customers' money and the returned merchandise. Really unacceptable and illegal what they are doing.

Katie C.

Yelp
Such a cute space- even has a little art gallery right as you walk in! The girls at the store were so welcoming and helpful. Looking forward to the next time I stop in!
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Jean C.

Yelp
The following review refers to my experience at the pop-up location, but I will begin by saying that Niko, the manager, is the best. If you are his boss reading this, I fully endorse giving him a raise, several paid vacation days, and a triple matching 401k. The tasteful Madonna deep cuts are played at a perfect level so that you can have a phone conversation in the dressing room, but no one can hear what you are saying. Sales people will not breathlessly pursue you asking if you are alright; they will only appear like merciful angels when you need to try a different size. Aside from this excessively sentimental description of my retail experience, most of my favorite undergarments are from this place. 5/5 would shop here again.

T W.

Yelp
I had a last minute party that I was invited to and needed a glittery dress ASAP! I was in such a panic and I happened to walk past Fleur Du Mal! At first I saw a little red curtain with neon lights that said PEEP SHOW. I was entranced and I walked in. WOW is all I can say. What a gem on Mott st! Emily who was working there helped me out so much. Not only did she help me find the perfect glittery little number she helped me pick out some lingerie too. This store has everything! From silky outerwear to it's luxurious and fun lingerie. I was so impressed with its disco chic atmosphere.... Definitely will be back !

Samantha R.

Yelp
Stopped in the other day and was obsessed with the decor. Their pieces are unique and who doesn't appreciate lingerie styles you can wear as outerwear? Emily helped me pick out something fabulous and I felt so welcomed by her. One of my new go to spots!