Paul R.
Yelp
Florence was my go-to butcher for quite a few years.
They sell only prime, dry aged beef, and the quality is excellent. They age up to about three weeks. This is a good amount of time, but not at the super premium end of the range. It gets you great tenderness and beefy flavor, and hints of the layered, mineral notes that dry aging can bring out. But it doesn't produce the mind-blowing depths of flavor that can come from five or six weeks of hang time.
It also doesn't produce the mind-blowing prices. In fact, Florence is so cheap, I wonder how they can stay in business. They're cheaper than Jefferson Market, in the same neighborhood--and Jefferson's meat isn't quite as good. They're way cheaper than Whole Foods, and Whole Foods' meat doesn't even come close. Forget about Dean and Delucca and Citarella. I have no idea where the money goes at those places.
Florence is a block from Otomanelli's, which is another great butcher. My general sense, from nothing more than informal comparisons, is that the beef is a bit better at Florence. But Otomanelli carries a wider range off stuff ... they're the place to go if you need to order some Berkshire pork belly or bluefoot chicken or red-freckled Himalayan goat snout.
There's no beef in the display case: it's all cut for you from sub primals that they bring out of the aging cabinet. This is how it should be done. Here in NYC, there's just no reason to settle for a butcher that pre-cuts meat.
I love the old school feel of the place. There's opera on the radio, sawdust on the floor, a stern looking woman in charge who can answer any question about beef you can imagine, and an even sterner looking (but much cuter) cat, who is probably the owner of the place.
The owner has now bitten me all three times I've tried to make his acquintance, but I keep coming back.