Fly Fish Food

Was struggling on the river this summer and someone told me to go visit. Owner was incredibly helpful and took time to give me tips and guide me to the right gear. Caught two beautiful rainbows the next morning. A great neighborhood store.

Fish Food Fly Shop has an incredibly knowledgeable and helpful crew. They always take the time to answer questions, share tips, and point you in the right direction. Easily one of the best shops around.

Very nice store, big selection of flies, fly making supplies and gear. The employees/owner put off some bad vibes though, fishing is about having a good time not about who can be the most knowledgeable and arrogant.

Today was my first time in Fly Fish Food, and I had a great experience. They had a great selection of flies and fly tying material, as well as equipment. Their prices are higher than Sportsman’s warehouse, Scheels or Cabela’s, but the quality and selection is definitely better. I bet they have 5x the variety as the big stores. I picked up a few streamers that the guy recommended for the Provo river and I’m excited to go try them out.

I always love going to fly fish food. It can be a little overwhelming with the HUGE selection of fly tying materials but its great to know if you need something you can always get it. I only wish it were closer to southern utah valley!

I wish I had a better rating to give. I have visited the store multiple times, interacted with multiple employees and had a great time in store. Their fly tying videos are great and they work hard with that. My problem comes with shipped items. Me and my husband both purchase a good amount from FFF either materials or larger $ products. For fly tying materials it’s okay if it comes kinda bent because you use those products anyway so no big deal. I had an issue around Christmas when I purchased 2 items and they were squished into the smallest package and it bent a lot of the cardboard the product was attached to so for a Christmas gift it didn’t look very nice. I had to order my husband his birthday gifts last week and was VERY hesitant. I spend over $1,000. I received the items and wow. I was VERY disappointed. The packaging was horrible for that expensive of items and my husband now has to open them early just so I can get a second opinion to make sure they aren’t damaged. Luckily I got package protection, but I only got it because I could foresee this happening. I’m not looking for a sorry at this point and I will unfortunately not be purchasing from them in the future. I felt like my money didn’t even mean anything to this “small business” if my items weren’t even treated nicely.

Great shop with helpful guys that always treat you kindly, even if you don't know what you're doing. They have made it really easy to be successful. Love all the youtube content too.

Best fly-fishing shop in Utah County. The staff are super helpful and super experienced. They will answer all your questions and give you great tips...

Love this place. Everyone is always very helpful and knowledgeable. Also the best selection I've ever seen of fly tying materials. They're not overly expensive while still carrying high quality materials and flys.

Stopped by a couple of days ago looking for a new reel and flies for our trip... everyone was very helpful and friendly!

I purchased a fishing rod from them online. When I inspected the item, the reel seat was not aligned with the guides and the rod was defective. I have tried multiple times to contact the supplier by email and phone to return the item but no one will respond. They said that they stand behind their products.... awful customer service. So infuriating. This is the last time I will purchase from this retailer.

Not a fan. Been 8 days since I've ordered, still no delivery. They blame the delivery service they selected. Weak. Won't use them again.

Am just getting started tying flies. FFF helped me get started with basic equipment, recommendations for flies to start with and materials needed for those. They were very informative and took the time to answer questions and explain their recommendations. Will definitely be back. Have gone to other fishing stores in the area and their customer service was the best. Inventory and materials is way above other stores as well

Great store! They have a lot of flies. They have the accessories that you need and the specialties items. It is well stocked.

Best fly shop there is! Great selection of just about everything. Always helpful and friendly. Cheech is the man!

Probably my most favorite fly fishing shop in the state of Utah. The store is always well stocked and the staff is polite and friendly. Prices are very reasonable and I enjoy shopping here. The only thing that could possibly make this store better is if they had a blue ribbon trout stream running through the store! I also like it that they have their friendly dogs helping the customers.

This is the best fly shop I have ever visited. It has a very broad assortment of fly tying materials plus everything else you'd expect in a fly shop. The staff is incredibly knowledgeable and very helpful and friendly. Also they have a great online store.