"The Future of Frances Watson, Parkdale by Format. Inspired by early feminists and wild daredevils, clothing shop The Future of Frances Watson is known for high-quality basics mixed with standout pieces that you never knew you wanted. There’s stuff for men and women, including Outclass, Naked and Famous, Penfield and Neuw Denim."
Phenomenal selection of denim (and much more) for guys. Service is fantastic. Over the years Francis Watson has become my first stop whenever I need new clothes. Rare to find a shop that caters to both men & women so well - always a pleasure to visit.
Lisa Labute
Google
I’ve been denim shopping here for years, they always have the best quality, cuts and styles. WAY better than any big box, even if you think it’s the same brand or style somehow her quality is always better. The owner is a wonderful supporter of local business and I always feel great when I leave her shop. Long live Frances Watson!
Alex Dragon
Google
This is probably my favourite store in the city. They sell both men's and women's wear, carrying some of my favourite brands like the Brixton hats and Fortnight lingerie. Yes price tags are on the high end but this is a store for your special purchases as opposed to your quick pick ups at H&M or Zara.
Marika Thoms
Google
Highly recommend this store. Always feel better walking out than I did walking in, and everything I buy there ends up being the items that I wear the most. Will make every other store's customer service seem dismal. Thoughtfully curated brands and best denim shopping experience.
Cameron Norman
Google
Wonderfully eclectic and quality selection. This place has a well-curated selection from specific designers and doesn't clutter itself up with too much ephemera. The staff are helpful and the quality of you goods are excellent. It's not the cheap, bargain discount place, but the value is excellent because it's excellent quality goods and sold for reasonable prices. This is a unique shop and worth the trip to Parkdale for.
Lisa Terry
Google
My hands-down favourite store in Toronto for quality pieces I want to invest in. I shop vintage, or here, and am always happy with my purchases. Brands you won't find anywhere else, stylish, great service, win win win gagnon.
Rachel McLean
Google
Great clothing for all genders. Helpful customer service especially for those of us who are clueless and would just wear sweatpants all day if we could.
Jimmy Lu
Google
High end rustic menswear with high price tags. I'm not even sure there are sales at this place.
Eric M.
Yelp
Just wow. That's all I really need to say but you'd probably like to hear more. The Future of Frances Watson belongs on my small list of places I don't like telling people about because I don't want you shopping here. It's not most people's cup of oil but for those of you that like boutique clothing stores that sell small runs of clothes by local designers this is the place for you.
I haven't taken a long look at the women's section but from what I have seen it's every bit as nice as the men's. I've seen a number of shirts, dresses and pants along with a good selection of warm winter coats and hats.
Natalie T.
Yelp
This is a really great vintage store. Le Love!
VIBE
Nice layout. Funky employees.
THE GOODS
They have fabulous 50s - 60s inspired lingerie here. And shorts! Shorts that are long enough with a funky print! I'm loving Libertine Libertine. A lot of the bags and men's stuff are very utilitarian. If you are a gay hipster, you will find many many things. This means I wish I was a gay hipster.
OBLIGATORY CATCHY REMARK
Frances Watson's future looks mighty fine to me. One of my faves in Parkdale.
Stephen C.
Yelp
Excellent store run by some cool girls. I love stopping in whenever I am in the neighborhood. They carry a lot of really cool brands and their prices are really reasonable.