Lisa A.
Yelp
I read the Yelp reviews about the sales pitch that you experience here, but I decided to purchase a Groupon anyway for 1 private lesson and 1 group lesson. Once I purchased my Groupon, I contacted the dance studio to schedule. The process was somewhat confusing because I was told to schedule the private lesson first, and after that occurred, I could attend a group lesson (I wanted to schedule both right away).
My boyfriend and I arrived at the studio for our private lesson, and we were warmly welcomed by the staff. Our dance instructor met with us, and first went through a spiel about asking us what types of dance we wanted to learn and why we wanted to take dance lessons (all of which I had already explained over the phone during scheduling and on the paper they asked me to fill out upon arrival).
After this, we learned some basic dances - rhumba, foxtrot, and the hustle for all of 25 minutes. The actual dancing was a lot of fun. We enjoyed the experience, but after our 25 minutes were up, we were immediately hit with an intense sales pitch where we were asked to purchase a package of 6 private lessons for over $700 or 3 lessons for around $370 (both included a handful of their group lessons). Once you show signs of sticker shock, he immediately offered us a somewhat lower price. We told our instructor we needed time to think it over at home, but he insisted that he give us a few minutes alone to think it over while we were still in the studio. He came back, and asked us which package we would purchase, and we let him know we had scheduling conflicts and needed to think it over at home.
The instructor, while very warm and personable, came on much too strongly with the sales pitch. He also never allowed us to schedule our group lesson - which is advertised as a part of the Groupon offer. Now, I would feel too uncomfortable to call them back to ask to schedule the group lesson for fear of having to go through that high pressure sales pitch all over again.
I should note that there were plenty of other students in the studio who seemed to be having a great experience, but if your purchase a Groupon offer, be aware that you will be treated as someone who is not a "full paying customer," and you WILL be asked to buy more (with hints to continuing your paid lessons all throughout your first introductory lesson - furthering the discomfort).
My recommendation to Fred Astaire Dance is to simply offer a great first lesson to your first time customers who purchase an offer via Groupon. Those who thoroughly enjoy the experience will come back for more - no need to be so aggressive with selling your lesson packages and leaving your customers with a bad taste in their mouths.