Fifteen-Minute Grocery Delivery Has Arrived. Does NYC Need It? - Eater NY
"After the umpteenth flyer was shoved in my hand, I decided to do a little research into these brands. I consider myself a bit of a grocery-shopping aficionado: I’ve been known to visit between five and seven stores a week, ranging from everyday spots like Trader Joe’s to upscale shops like Dimes Market. And most days, I love grocery shopping. Picking out my own avocados and spontaneously purchasing a $6.99 mini papaya is what I live for. But, when I found a 50 percent off Fridge No More promo code tucked in my mailbox, I indulged my inner sloth and ordered some groceries for dinner. There was no account set up needed, not even an email — just my phone number and Apple Pay information. My array of cauliflower, veggie burgers, and rose-colored strawberries arrived seamlessly (unlike Seamless) at my door in 12 minutes." - Kyle Beechey