Geoff N.
Yelp
Having lived in Brentwood for many years and being a frequent visitor to that part of LA since, it's a little embarrassing to admit my first sojourn to such a well-established institution came just this past weekend. This glaring omission of Fromin's was in part due to its proximity my wife's fave, the now closed Izzy's. But that's not a good excuse. So, while showing around a first-time visitor to Los Angeles, it had to include a trip to a Jewish deli.
Fromin's fit the bill. It's remarkably spacious, so although it was a busy Friday evening, there was still ample seating. I love the vibe from places like this. There is a great range of humanity at such restaurants and part of the attraction of such "joints" is the atmosphere.
Better still, the service was quick and it was efficient. Our waitress was pleasant and wasn't afraid to offer sage advice on ordering a meal. As my friend had never actually been to a Jewish deli (!), I suggested either a pastrami or corned beef sandwich--and she heartily seconded that recommendation. We both ended up ordering the pastrami; I opted for potato salad on the side, he the cole slaw. Two black cherry Dr. Browns accompanied our meals.
Best of all, the food itself. Our meals came out in ten minutes. And this was some of the best pastrami I've had in a long time: juicy, fatty and flavorful. Normally I like to slather on a fair amount of deli mustard. But our sandwiches (sufficiently stuffed with meat) were so tasty that only a small dollop on the estimable rye bread was needed. Moreover, I'm a bit of a snob when it comes to potato salad; Fromin's makes theirs very much to my taste (egg whites there, but at a minimum; right amount of dressing; potatoes supplemented by herbs and other small veggies). And the coleslaw? My friend said it was the he'd ever eaten. Only the pickle on the side slightly disappointed; while good, it should have been crunchier.
Taken in all, I think it's fair to say I have a new favorite deli in Santa Monica. I intend to come again and see if the rest of the menu compares. Blintzes, matzah ball soup and matzah brie, here I come!