Vintage clothing, home goods, jewelry & Japanese imports


























143 Front St, Brooklyn, NY 11201 Get directions
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"Tucked into DUMBO, this shop rewards patience with the right pair of vintage Levi’s, meticulously sorted by decade and wash, appealing to shoppers willing to dig for denim with specific character rather than settle for off-the-rack basics." - Paul Jebara
"With a sprawling interior, Front General Store is a pleasant place to browse for clothing, accessories and decor. This exquisitely curated collection of vintage and new items is the perfect place to snag gifts. We recommend checking out their sunglasses and customized terrariums. And hey, be sure to run any questions by their friendly and knowledgable staff." - Column Five
"A truly incredible curation of vintage. They house everything from vintage denim to jewelry to kimonos to tees to accessories to home goods. The staff are super knowledgeable about everything they sell, and my most beloved denim is from Front General Store." - @natscicolone" - PRINT_COLLECTIVE

DUMBO’s cult-favorite vintage and dry-goods shop from a Japanese owner team: immaculate Levi’s, workwear, bags, and useful housewares. Tipped by style editors and vintage guides, it’s where locals hunt for quality, not trends.