Juice bar serving plant-based light fare in a fashionable, modern space.
"The organic fast-casual restaurant born in Virginia Beach serves everything from cashew cheese-topped pizzas to kale salads to liquid meals (the dragon berry smoothie is electric pink). The best-selling dish is avocado herb toast with pesto on whole grain bread." - Tierney Plumb, Emily Venezky
"Vegetarian chain Fruitive closed its Dupont Circle address." - Tierney Plumb
"Healthful fast-casual chain Fruitive first opened in Virginia Beach and moved into D.C. with outposts in the CityCenterDC development and Dupont Circle. At Fruitive, “produce blend” juices include options like the “Super Citrus” or a veggie-packed “All Greens.”" - Christine Blau, Adele Chapin, Missy Frederick, Stephanie Carter
"The CityCenter location of Fruitive is open for pickup and delivery orders of smoothies, collard tacos, toasts, and wraps, with meal kits available for individuals and families too." - Adele Chapin
"With locations in CityCenter and Dupont, Fruitive checks all of the “clean food” boxes: certified organic, seasonal, 100 percent vegetarian, with cold-pressed juice in returnable glass jars and everything made on-site. Their gluten-free, vegan waffles are a best seller, as are lunch favorites like the avocado-portobello panini and the Tuscan kale wrap." - Lisa Ruland