GAIL's Bakery Soho

I love Gail’s. It’s our favourite bakery in London. They have a great breakfast and lunch menu, as well as sweet and savoury baked goods. Their hot chocolate is also the best in town. This year we also tried their Pistachio and Lemon Panettone. OMG! To die for. Truly incredible. The delicate fluffiness and rich flavours is better than we’ve ever had in any country. We brought one back to the US for friends and family to try also. Already excited for next years! Please have it every Christmas!

We walked in while we were in the area . Such a warm place . We ordered an egg slider , scone and a coffee . The egg slider was delicious! It was seamless and glad we got to try Gail’s bakery

The staffff are so friendly and funny and sweet and always looking out for everyone and genuinely care about your preferences. Always in a good mood. Always smiling even on rainy days. Absolutely nothing but joy coming here. The good is good but a bit spenny. But the staff are worth every penny. Love the matcha and chai The spinach and feta is absolutely delicious. Veggie options, and different milk alternatives available. I love the tea pots as well so cute.

Very nice service. Delicious pastries. Great choice. Price management is good.

We ordered plain scone with jam and cream, it was delicious. Good food with nice staff. 스콘 무난해요

Amazing food. We had baked eggs with streaky bacon with toast soldiers. It was so good. No lactose free milk though. Oat or soy only.

Delicious bakery. Coffee's decent but not the best. Lovely service.

Quite a lovely place to grab a coffee and enjoy some delicious pastries. The staff were very friendly too.

We came for breakfast and everything was so good, the baked eggs were fresh and the scones were delicious. Good prices and friendly service.

It was great coffee and pastry. If you and in the neighborhood, stop by. The atmosphere was nice, busy but quick and good.

A bakery with a lot of fancy looking options. Only thing is that they don't warm up anything, so I had to pass on the yummy looking sausage roll. What I did try was awesome though. Ham & Cheese Croissant: Loaded with cheese, on top and inside, so I'm a fan since cheese is my everything. Lots of ham inside too. This overloading though makes the croissant lose it's airy and flaky nature, tasting more like a pressed breakfast sandwich. But I'm ok with that, because cheese. Cheese Straw: Here the pastry managed to be flaky and cheesy. So much nice cheese baked on every external bit. Pistachio, Lemon + Rose Cake: Delicate, really liked this. The rose glaze on top was fancy, along with the rose petals. The pistachios in the spiced cake were uncommon, since many cakes here don't use pistachio. High recommend. Caramel, Banana + Pecan Cake: A banana bread, leveled up. So much caramel on pecan on top, you'll begin to wonder if this is a bun. Very addictive.

The selection at Gail's is amazing! 1. This bakery was a must visit for me when coming to London. 2. The space is quite small so grabbing it to go is the way to do it. 3. I ordered a few items and the reverse chocolate chunk cookie was my favorite, followed by the honey cake. The reverse chocolate chunk cookie texture was amazing. Chewy and moist, but also crumbly and crunchy, and it perfectly sweet. The honey cake was a great bite as well.

Nice location and still one of my favourite coffee shop chains for some items. They have the best cinnamon buns hands down and their coffees and matcha is nice too. I've had a couple of dry food items that were a bit of a waste of money, especially for the price. The last salmon roll I had was actually stale inedible, but I was already at work by the time I realised. The chocolate tahini bites seem to go down well in the studio when I bring them in though!

I came here and only got a sausage roll. It did not disappoint wow. If you are visiting London you must try!

Visiting London for the first time. Tried several sausage rolls and this one was the best! The sausage tasted very herby. The cheese on the croissant was delicious! We loved it! Tip, cashless place. Small area with just a few barstool seating area. Yum!

One of the best bakeries I have ever had. One of the few places open pretty early in the morning so Gail's quickly became the place I visited for breakfast. Everything is freshly made and incredible to the taste. A great place to start your day off!

I visited London for the first time, and whilst walking around the city, I noticed a lot of people going to Gail's for a quick bite. I decided to go as well and was pleasantly surprised by the array of freshly baked goods they had. I ended up ordering a cinnamon roll and cheese scone; both were very nice, but could have used a little bit of warmth as they were a little cold when I received them. The interior of the shop was quite small as well, although there is outdoor seating. Because it was quite cold this day, the shop was filled to the brim with people. Overall, it was very nice and would definitely come back.

Stopped in for iced mochas and a sausage roll. The sausage roll was FANTASTIC. We will be getting these again. They have many other pastries that all look delicious.

The coffee shop is aesthetically pleasing and was very crowded when we went but the coffee is so bitter and gross. Food is decent. Shocked at how crowded it was

Delish scones. Got the cheese and chive and the raisin, with clotted cream and jam m (plus flat whites). And it did not disappoint. Buttery and warm. Will come back.

GAIL's is a no frills bakery chain. The Soho location was conveniently located next to my hotel, and was a fantastic place to grab a coffee and a few pastries. The sausage roll was classic, with a generous portion of spiced meat. The blueberry brioche was mild, and the cinnamon roll was made of dusted puff pastry with a wonderfully chewy and dense center.

Lovely corner spot, really great for grab and go. The service is friendly and fast. Recommend: -soufle egg sandwich -salmon bagel

My husband and I took a a trip to London and when researching bakery's came across Gail's. We hit it up one morning and were not disappointed. The line was out the door but moved fast. Seems liked a neighborhood staple since most people seemed to be on their way to work. I got a croissant, porridge and flat white with oat milk. My husband got a ham and cheese croissant and latte. We sat inside to enjoy our breakfast and then took off to explore London. We saw a few more Gail's around town and it made us smile!

This was recommended by our hotel for a quick breakfast. They were spot on. All the baked goods looked delicious. I wanted to try them all. But I settled on a vegan (avocado?) mini sandwich, their honey bun and a cinnamon roll. The standout was the cinnamon roll. Delicious and a must-have.

Amazing baked goods! Cant go wrong with the English muffins (the largest I've ever seen) scones and bread. Service was fast and friendly.

Cinnamon rolls! Cinnamon rolls! Cinnamon rolls! Convenient locations and quick service. And in case it wasn't clear, their cinnamon rolls are my favorite ever!

Great scones and tea with friendly service. Will visit again the next time I am in London.

Cute and cozy little shop. Stopped by for an afternoon snack - tea and scones. Pleasant staff and prompt service. Only downside is seating - limited due to space constraints. Worth the trip if you're visiting London.

I have never had a better quice than their Ham, Leek and Comte. This combination is just perfect and all the ingredients are in the right amount. Its not too cheesy or eggy, and you can just indulge in this God-sent product. The crust is neither too thick nor too thin. You'd definitely want to buy more than one! I also tried one of the pastries that comes with a bunch of raisins on the inside, and for someone who doesn't like raisins, I really liked this! Their Cheddar Chive scone is okay, nothing memorable. My sister had the chocolate chip cookie and maple pecan scone and said they were pretty decent.

Good croissants and tasty vegetable scone Coffee(americano ) is so good too! Workers are friendly ! Inside is pretty small so will need to go early or late to get the seating place .

Excellent coffee and great pastries. Ham and cheese croissants, regular croissants, scones, all fantastic. Gets very busy, it's a good idea to get there first thing when they open.

Before we left on our trip to London, our friends, who spend a great of time here, urged us to get bread and other desserts from Gail's Bakery. As New Yorkers, we consider ourselves to be serious connoisseurs of great bakeries so we have been visiting a few of GAIL's shops and have tried a selection of their breads, cookies, brownies, granola bars and their fabulous breads. We have become addicted to their honey and walnut bread. We just polished off one we bought a few days ago and my wife sent me their store in SoHo where I was fortunate in buying the last loaf they had in their store. I also bought a potato and rosemary bread along with some cookies and other delicious looking treats. Fortunately for folks who live in London, there are three locations for you to visit! This is indeed a fantastic bread and dessert bakery! I'm planning one more visit before we head to the airport to help us survive our trip back to the USA!

GAIL's was a nice place to stop while exploring London. Grabbed a coffee and a little snack and was able to relax for a bit. The pastries sitting out tempted me to get another, but I didn't. Would recommend to anyone looking for a place to rest their feet for a bit.

2012 has dawned with the planet's economy seemingly teetering on the edge of catastrophe. However, apparently more fine dining restaurants opened last year in London than in previous years So, the richer part of the population with disposable income seems to be insulated from the turmoil. Certainly, cupcake shops like Hummingbird and posh delis like Ottolenghi are springing to fill the gap in the premium food market Gail's is an artisan bakery chain, which has just opened this location in Soho. The name is entirely accurate as you peer through the window at the tempting array of artisan breads including ingredients such as potato and apple. Tesco and Hovis this most certainly isn't They also have other temptations like meringue cupcakes, chocolate brownies and carrot cake, which you can enjoy in-store with a range of coffee drinks. There are also savoury items like mini smoked salmon sandwiches and quiches Only downside are the artisan prices - £5 for a slice of carrot cake, anyone? Though, to be fair, Princi just across the road, does charge similar prices too and it's always rammed

I've been to this branch several times whilst I was passing by, particularly because I'm always to tempted by the sweet treats displayed in the window. I love their crumble cakes (despite being quite expensive!) - I've had the apple crumble and their pecan cinnamon crumble, which I loved. So buttery and crumbly mmm... I liked the mocha that I had, though I found the americanos to strong for me (my cousin felt the same!) The buttermilk hotcakes are nice as well - basically pancakes which came with roasted pear, pecans, and greek yoghurt. A cosy little setting, and what's better...free wi-fi. Conveniently located and so far I've always managed to get a seat inside. I'll definitely be back for more crumble! :)

They have SCONES!!! Oddly enough, coming from NYC, I found it hard to find scones in London. We did have some with afternoon tea at Harrod's but these were more like biscuits than scones to a native New Yorker. The Espresso was very good too. Get there early and score a seat for a quaint vibe and great people watching.

Popped in for a morning coffee before work. Poor guy was on his own and it was busy but lucky he was a friendly fella and held it down. Love the cinnamon buns from here. Must have.

The best baked goods I have had in a very long time! Latte was great as well. Had the pistachio lemon rose cake and the dark chocolate cherry scone. Also tried the Gail's in South Kensington, but the atmosphere and selection is better at this location.

Gail's is an artisan bakery chain across London that always has beautifully displayed decadent treats and savory goodies that make it difficult to walk past. The Soho location is smaller, but the displays are no less mouth-watering! In the few days that I was in London, I was able to sample a couple of their pastries as well as breakfast items. I highly recommend their blueberry ginger scone, with the ideal scone texture and slight spice of the ginger. Their pistachio and sour cherry bun is also a spin on the morning bun, and I love how the nutty and sour flavors made the sweet and buttery pastry that much better. They also have a great pear and berry muesli, which was a hearty dish that didn't leave me craving the indulgent sweets in the window! No matter what your taste, Gail will provide you with the perfect baked good to satisfy your palate.

The scones (maple pecan and original) are lovely, especially with clotted cream and jam. Super friendly staff as well, very patient with new customers. Will definitely come back when I'm in the city.

I've since moved away, but I still dream about Gail's cookies far too often... To start, it's definitely pricey, but so so so worth it. I sat outside when the weather was still nice, and it's beautifully and peacefully located just across the corner of Bedford Square. The chocolate chip cookies are one of the best I've ever tried, and I'm picky about my cookies. Have them warm it up for you and just nom in heaven! The tea was delicious and the service great. Their chai lattes are a bit sweet for me, but my friends are obsessed, so give it a shot. Two thumbs up!

This is a cute addition in Soho - in a street that has many coffee options available. I loved my flat white and the dinky interiors, cakes and wifi. On a very stormy day this pick me up was needed. The staff are friendly but the trek to the loos was marred by a broken light - on those stairs this was hazardous. Not a regular happening I'm sure but worth a mention...

Went on Sunday morning for a quick breakfast. Loved the place, very cute and the cinnamon was great!

As a resident in London for the past 4 months, Gail's has been my go-to for their great Chai Lattes and very friendly barista workers. I usually will set up to do some work for a few hours, being that I am a student and the atmosphere of Gail's is quite nice and pleasing--often times filled with others doing the same thing. However, while sitting at the barista bar enjoying my iced latte with two of my friends, who also ordered lattes AND food, the owner of Gail's, whom I have never even seen there before until today, approached us and essentially told us to leave within the hour, claiming "after an hour, it becomes a bit excessive to sit here." I remember, bewildered, thinking...'Did we just get kicked out for doing exactly what is intended to be done in a shop like this...and by the main person our money is going to a.k.a the owner...?' Excuse me if I am wrong, but I think any right minded person would agree with me when I say that this is exactly what NOT to say to three paying customers. Not only was this embarrassing, but extremely uncalled for and awkward. He didn't even properly introduce himself-- just asked us how much longer we would be sitting there for before getting to his absurd point. Sure--I understand that the shop is small and not much seating is offered, but we were literally mid-eating, having gone back after our drinks to order more food, which was clearly visible! I have given so much of my money to Gail's and have on many, many occasions sat for 2-3 hours to do homework while disturbing no one. It's a shame to see such a great place, usually filled with great people and loving baristas, be run but such an ignorant, block of wood for a "business man."

GAIL's Artisan Bakery is a small London bakery chain with shops across the city. I was at some of their branches and recently checked out the Soho shop. I stopped at GAIL's for a cup of coffee and something sweet. The shop is not very big, but it is nice and light. Friendly staff help you with the choice of bread and other food on offer and prepare a remarkably good cup of coffee made with beans from a London roastery, Union. When you like bread, you should definitely take a look at GAIL's selection of deliciousness. And even if you just want to stop for a coffee, by going to GAIL's you can be sure to get good coffee and quality food, and the bread is much better than at your average cafe!

This was a nice find during my stay in London. A friend had mentioned that they loved it when they visited with her family, which gave me pause as it is rare that a recommendation lives up to the hype. However in this occasion it was warranted. The food was tasted good and the coffee was fresh. Solid choice for breakfast.

Solid bakery in Soho with a vast majority of pastries and baked goods. Morning buns looked great and the Apricot & Hazelnut Sourdough was really delicious!

Gail's is a great little bakery for a pit stop coffee and cake, but can be fairly overpriced for certain items such as the salads and sandwiches. The selection of cakes and pastries don't really change, so you can always depend on this place to stock your favourite sweet snacks but it would be great if they changed up the sandwiches every now and then. The bread is wonderful and my favourite has to be their cute twist on the traditional challah bread, which they make laced with marzipan.

All of the pastries at Gail's were amazing. I was personally never a scone person myself but Gail's converted me.

I am honestly puzzled at the hordes of people passing by with their coffee and pastries from all the global chains. It would be humorous if it weren't so wrong. I expect this kind of "sheep" mentality back in my U.S.A. I'm assuming people just don't know yet... Starting with coffee: Gail's espresso is masterful and I could live on it alone. Breakfasts are astounding. Would you believe a maple-roasted pear, with greek yoghurt and sourish buttermilk hotcakes? Or roasted portabella mushrooms and baby spinach with a fried egg on sourdough? And pastries are really in their own universe. Absolutely original concoctions, and they're hard to describe. A savory scone with walnuts and bleu cheese (I thought I would hate it because I hate bleu cheese, and I was so wrong.) Sweet things are breathtaking as well. And after all that, prices are reasonable. Thank you Gail!!!

My colleague told me to go and buy the cinnamon bun from here because it was - and I quote - "A little piece of heaven". So I went, I shelled out the better part of £3 (WTF you hear me cry), and I was presented with what looked like a rock-solid muffin. It tasted stale. It was unexpectedly crunchy, and not in a good way. If my purchase was freshly-baked on the premises that morning then I'm a monkey's uncle. By the time I reached the bottom, there was a delicious little corner wherein I caught a glimpse of the heavenly qualities to which my friend referred. But it was a tiny segment. Barely a mouthful. And categorically NOT worth the jaw-clenchingly, purse-scrapingly high price. Yes, there are a lot of delectable-looking goodies on display in here. But then I had a muffin from Tescos the other day for 95p and that was lovely too. Calling yourself "artisan" doesn't give you the right to rip off the good citizens of Soho. I'm pretty unforgiving when it comes to eating establishments, not least when there are so many alternatives around the corner and I've given them the benefit of my presence and meagre salary over the option of so many others. I want to return and try this at a later date but I feel cheated. I've got a mortgage, I can't afford to eat cinnamon buns from Gail's more than once a year.

Stopped in here for a quick treat: carrot cake, which was delicious! Not too sweet, moist, and overall delicious. I'm not sure if it is customary in London to charge extra for eating in..but I thought it was a little obnoxious. Do I really need pay about 1 usd more to enjoy my carrot cake for 10 minutes at the shop? As delicious as it was, I probably wouldn't go back because of the dining in additional charge. If the carrot cake was the best I've ever had or I'm in a hurry and want to grab something quick, then sure why not..except, there are so many other cafes to try! Also - 5 pounds for a slice? A small slice at that.

Great cross bun, but very slow service and very over-priced considering the eat-in experience.

Fabulous bread, really friendly people, and delicious sandwiches. Yum.

Made a trip to oxford street specifically so I could visit Gail's! Their coffee is THAT good. The cafe is small and can be packed but Sunday morning is fine. I didn't eat on this visit but previously I've tried their chocolate brownie - woah it was good. I'll be back again soon!

I went here for brunch one morning with a friend before heading to SOAS and it was the absolutely delicious. If you have never tried a combination of egg and avocado you are missing out! I love places that take that extra step to be memorable, have impeccable service and create an atmosphere that is enjoyable and sociable and Gail's did just that. What's more, your bill comes to you in a beautiful vintage tin! It is a great escape form the busy/noisy Oxford Street/Tottenham Court Road and the area surrounding the British Museum and a wonderful place to come with friends. I will definitely be going again!

Stopped by briefly on a whim, as my wife and I got peckish on our way to a friend's place, and were immediately overwhelmed by the wealth of delicious-looking baked goods. Had a tough time deciding, but she eventually got a maple walnut(?) scone while I had a pecan roll of some sort. Both tasted just as wonderful as they looked, although I'd recommend a coffee or water to go with the pecan roll, as it was big and a little bit mouth-drying. It'll be hard to pass by without going in again to try something else, and their brunch menu looked excellent as well.