General Store

Home goods store · Venice

General Store

Home goods store · Venice

1

1801 Lincoln Blvd, Venice, CA 90291

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General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null
General Store by null

Highlights

Eclectic mix of books, clothing, artisanal housewares & furniture  

Featured in Eater
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1801 Lincoln Blvd, Venice, CA 90291 Get directions

shop-generalstore.com
@generalstore

$$

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1801 Lincoln Blvd, Venice, CA 90291 Get directions

+1 310 751 6393
shop-generalstore.com
@generalstore

$$

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Last updated

Aug 7, 2025

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Beverly Hills’s Admired Japanese Restaurant Shiki Has Closed - Eater LA

"Fans of the late Axe on Abbot Kinney can now find its famous pancake batter at General Store in Venice." - Matthew Kang

https://la.eater.com/2020/3/9/21171628/shiki-closed-beverly-hills-wadatsumi-morning-briefing
View Postcard for General Store

Emily

Google
The outside is sooooo cute but the selection is always a little basic and doesn’t seem to evolve. Everything inside you could likely find in cuter colors/patterns in Palm Springs/Joshua Tree if you’re not a fan of the beige aesthetic.

P S

Google
Nice local store with great range of local products and second hand clothing.

Maggie Minogue

Google
Amazing little store with an array of items. The merchandise is thoughtful, compiling vintage clothing with local goods. The jewelry is incredible, yet pricey--something to aspire to. The sales associate is always very helpful, in a comfortable manner. Never much foot traffic and don't be discouraged by the lack of parking.

Amy Clark

Google
Love the staff! Zoe was especially helpful. She helped me pick out some amazing gifts and knew so much about everything in the store!

Jessie Poole

Google
One of my fav places to visit for inspiration. Have to back away slowly from the always incredible hand made ceramics & always exactly what I want jewelry....

samir meshram

Google
I visited this shop.it is very cool shop.their are so many beautiful ❤️ things.

Margaret Czeisler

Google
Love this spot for No. 6 clogs, housewares-cutting boards, baskets, vintage pieces and ceramics. Great spot for gifts.

raine kauqu

Google
This place is awesome they have a lot of great little knick knacks, you never know what kind of treasures you can get
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Judy S.

Yelp
Beautiful store. I'm obsessed. There's plenty of street parking in the residential streets. The selection is well curated and the vibes are immaculate.
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George O.

Yelp
I can't let years' old reviews dissuade people from visiting this special store. Beautifully and thoughtfully curated selection of goods that respect the craft and design and utility and simplicity of nice things well made. Yes, it's a particular Northern Cal/shaker/Topanga aesthetic but it sure appeals to me and I'd buy half the stuff in the shop.
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Megan R.

Yelp
I'm a million percent obsessed with this perfectly curated shop. Their website is fabulous for swooooooning over beautiful goods, but nothing beats moseying around their physical store in Venice. General Store is two rooms packed full (but like, in a minimalist way) of gorgeous clothes, books, ceramics, jewelry, body care, gift-y things, and more. An actual text to my fiancé while in General Store: "How much is TOO much to spend on a coffee mug?" YES! Things here are pricey and NO! I cannot afford to shop here all that often. But it's a go-to for dreaming, putting things on my Christmas list, and getting the occasional gift.
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Atrina P.

Yelp
What a cute little boutique in Venice! The decor in this place is amazing. It has a very rustic and wood vibe to it that makes it such a cute place for an insta photo. They have a lot of home decor items as well as some clothing items and accessories. This place is great for getting inspiration and also some window shopping. I say that mostly because the prices are pretty high here but if you have money to spend though it seems worth it since these items seem hand crafted. The staff was very nice and welcoming even though I didn't end up buying anything. If you're ever in the area I recommend popping in to see what they have because you just might find something that you didn't think you needed!
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Jordan W.

Yelp
The General Store has a great selection, from home goods to fashion and accessories. Their products are quite unique and the store is well merchandised and has a great atmosphere. Would definitely recommend to a friend to stop in! Street parking is never hard to find and the staff is always very friendly. Their prices aren't anything crazy either!
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Rondrell M.

Yelp
February 16, 2019 Hello, my fellow yelpers... This is an unfortunate review to write, as I'm the most supportive and uplifting person EVER. And honestly, I feel a bit sad articulating such an atrocious experience. But being said, here goes... The back story, my girlfriend and I love ceramics and also really cool, interesting pieces for our home. Consequently, we're always looking to find local companies to explore, outside of the monotonous overproduced norms like Crate & Barrel, CB2, West Elm or many others alike. Being said, we shop with Humble Ceramics a great deal, as well as a few other favs. So coming across General Store (who carries the line) was an absolute joy for us, even though we live all the way in Glendale, which on a Saturday is a world away if you're living in Los Angeles. But I digress. The now story, we wanted to take a trip to the west side and shop at the store we both discovered and fell in love with on Instagram. Interestingly enough, what greeted us or lack there of was a loveless, cold, uninviting and snobbish culture that made us feel unwelcome, uncomfortable, and overwhelmingly shunned! Honestly, I wish I could say someone was at least mean or hostile or snarky but that would require actual interaction or acknowledgement to warrant it. We spent maybe 20 minutes in the store (because we still wanted to explore it), and no one said anything to us. NOT ONE PERSON... NOT ONE WORD! The THREE ladies greeted, conversed with, and bid well wishes to every customer of their own hue who came in and out of the store in that 20 odd minutes, and somehow missed a six foot, fashion forward black man and a super regal, kind, fair skinned woman, with the most lovely British accent you'd ever want to hear. Ohhhh, but they somehow managed to be keen on straightening ala maintaining as we call it at J. Crew (Oh- I managed J.Crew for years, btw... ) in every section we walked to and through... But still nothing but the trending looks of the good ol' American Profiling that some people do and I feel or we felt trying to support General Store, a company we fell in love with but it hated us... I think, conclusively... Shop at or through the actual vendors they carry. The store was cute and they had lovely pieces (which is why we wanted to shop them). Buuut... Your experience will probably be better and time/money better spent going to or seeking out the sources of said pieces.
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Odie O.

Yelp
Nice furniture and cool stuff very earthy just wish they had air conditioning too stuffy clothing store is connected next door
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Sarah M.

Yelp
As said by other reviewers, I've also experienced very poor customer service the countless times I've visited the shop. Never felt welcomed or comfortable in the space, and also see the shop staff choosing to interact with the people who look like them. I've stopped going and will not spend my dollars there.
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Natasha D.

Yelp
I've always privately maintained that Etsy should have its own store, and General Store is as close to that as you can get. I'm in love. I'd always driven by it because I live in the area. And I always thought, "Hmm, that store looks cute!" but was always too busy doing something or running too late to actually stop in. Today, one of my classes was cancelled, so I had an extra hour and a half and thought I might as well check it out. And I'm so glad I did! There's glossy coffee table books, really cool interior design, knick knacks and jewelry of all kinds, high quality clothes and shoes, and friendly employees. The stuff comes from independent designers (I have a major thing for independent designers) and is just so gorgeous. I tried on a bunch of really unique gems (they do overnight holds!) and will be back tomorrow to get them, because I didn't have my wallet on me. It's a bit pricey, but admiring the goodies, I could tell they were all high quality. Can't wait to go back!
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Stephanie A.

Yelp
Came in here to buy a gift for my boyfriends sister. This store is too cute! Some items are surprisingly pricier than most but I think it's well worth it :)
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Emily V.

Yelp
Adorable boutique for unique home and vintage fashion accessories. I went there to find a $20-30 gift and found it in less than 5 minutes, which never happens to me. The store is so well curated and literally looks like an Etsy showroom. I wanted to buy almost everything I saw but managed to escape on time... I know I will be back soon and I also know that I will leave my credit card at home that day...
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Tessa C.

Yelp
The gentrification of Lincoln Blvd in Venice is starting. General Store is a designery shop for home decor, interesting gifts, clothing, and things that you never thought you needed. It's the newest location of a retail store in San Francisco. It's a more rustic version of A+R - where the items feel more handmade, crafty, but still high end. The interior design of the store fits their brand - whitewashed walls, simple wooden displays. Rough luxe. I really enjoyed browsing here and am tempted to get something for myself if my husband will let me. Things that caught my eye at this shop - cute balancing wooden blocks that look like rough hewn wood crystals packaged in a simple canvas bag, an awesome silky blouse with a cool abstract illustrations of breasts all over it, really beautiful jewelry - rose gold tone necklace with an enameled triangle, and beautiful neutral toned nested african baskets. Will be back if I want to get a special gift for a special someone. This store will join stores like OK, A+R, and Tortoise General Store - a must see for design aficionados looking for cool gifts.
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Taz E.

Yelp
I went in just now for my lunch break. There was one person working in the store. She didn't acknowledge me or say hi. I'm in customer service that's a huge deal. The items looked cute and I was looking for a present. So I said ok I'll still look. I actually find something I wanted to purchase but this is what made me decide not to and write this review. Two ladies walk in while I'm in there and they immediately get greeted. Wow really? I have been in customer service for over 15 years. If I could give 0 stars I would. As a customer I felt this was not appropriate and as a business owner I would find this unacceptable to allow from anyone that works in my store. For me to have an item in my hand looking to purchase and not even feel welcome. Bad move.
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Matt P.

Yelp
This store is curated to perfection. It is a collection of vintage clothing, home accessories, candles, Navajo style jewelry and bowls, coffee table books, personal care items and just fun odds and ends. The store is a true "general store" with a little bit for everyone. When I imagine a beautiful girl who is wildly cool, I imagine her owning a store just like this. This store really does have a little bit of everything and just the right amount of it all. It is great store, well curated with perfect pieces and good prices. I really hope they are around for years.
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Matthew R.

Yelp
had a great experience at the store the other day... was in route to a friend's birthday celebration and needed to get a quick little gift. was going to head to home depot for a plant but this was in route and called to confirm they had some plants to choose from. I wanted to spend under $20 and made that clear to the girls helping me...they were SUPER helpful in showing me all the options they had for small plants and I found a really cool one for about $10...the girls really went the extra mile for me as they offered to get crafty and wrap the plant in a burlap bag with some stuffing to help dress it up. they even took another few minutes to nicely write the birthday girl's name and our names on on the bag. left feeling great! the girls were really helpful and kind, the fact I was trying to not spend a lot of money didn't stop them from still providing excellent service! thank you!
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Michelle P.

Yelp
Really refreshing to see this boutique on Lincoln as I'm noticing more and more cool stylish shops pop up over the past few years. I bought a beautiful navy colored soft leather clutch and some unique cards. The assortment of jewelry was quite tempting but had to refrain from tapping deeper into my pockets as I'm aware of my weakness for beautiful things (especially jewelry). The home goods here were also very unique and handcrafted. I didn't get a chance to look through the clothing but from a bird eye view across the room it seemed like a nice mixture of bohemian vintage and whimsical contemporary designers. Will definitely come back to see what's new when in the area.

kristina w.

Yelp
This store has a beautiful collection of items, but as much as I want to buy everything there, the customer service is consistently terrible. The women who work there seem so bored, unenthusiastic, and generally seemed annoyed that customers want to shop there. Is this a strategy to make us want to shop there more? Like the pretty, apathetic girl in high school who doesn't have to work hard to make friends?