George Northwood

Hair salon · Fitzrovia

George Northwood

Hair salon · Fitzrovia

1

24 Wells St, London W1T 3PH, United Kingdom

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George Northwood by null
George Northwood by
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null

Highlights

Expert cuts, personalized styles, and a welcoming salon atmosphere  

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24 Wells St, London W1T 3PH, United Kingdom Get directions

georgenorthwood.com
@georgenorthwood

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24 Wells St, London W1T 3PH, United Kingdom Get directions

+44 20 7580 8195
georgenorthwood.com
@georgenorthwood

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Last updated

Oct 25, 2025

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@goop

"This may just be one of the best cuts you'll ever get in London, let alone your life. While George cuts, his sister—well-known in her own right—heads up color, and his mom stops by routinely with home-baked treats. The space feels more like a cozy living room than an antiseptic salon, as his favorite books line the shelves, art from his own collection dots the walls, and there's space to work at your laptop while your color sets. What's better, he offers healthy snacks along with “George's Marvelous Medicine,” a juice packed with hair-healthy nutrients."

The Central London Guide
View Postcard for George Northwood Salon

Yasemin Mallaun

Google
I genuinely cannot say enough amazing things about Rin! From the moment you walk into the chair, you are greeted with warmth, professionalism and a big smile. Every appointment feels like a new adventure and I leave feeling confident, refreshed and totally in love with my fresh look! I am a client since 2019 and Rin has been my hairdresser since then! I very much recommend him to everyone! Multumesc Rin!

Tetyana Jarvis

Google
I had a haircut with Giulio and couldn't be happier! He really listened to what I wanted, gave great advice and the result was exactly what I hoped for. Professional, friendly and talented-I left feeling confident and just beautiful. Highly recommend Giulio if you're looking for a great stylist ! Very happy with George Northwood Salon!

Irena Miroforidu

Google
⭐️⭐️⭐️⭐️⭐️ Great hair every single time! I’ve been coming to George Northwood since 2018, and there’s truly no other salon I have visited in the past that comes close. If you’re looking for flawless colour, precision cut, and effortless style, this is the place. And there is no other place that knows bob haircut better than stylists at GN! Deme works absolute magic with colour - she understands tone, depth, and dimension so intuitively that every visit leaves my hair looking natural, luminous, and perfectly balanced. Whether it’s refreshing highlights or a subtle colour update, she always gets it spot-on. Benny is a genius when it comes to cut and style. He somehow manages to make every cut grow out beautifully and always tailors the shape perfectly to my face and lifestyle. Every time I visit my hair looks fabulous. After so many years, the team feels more like trusted friends than stylists. The atmosphere is relaxed yet professional, and I always leave feeling completely refreshed and confident. Not to mention the best flat white in London, you will be getting while doing your hair! I wouldn’t trust my hair to anyone else!

Charlotte Illidge

Google
Honestly adore this salon. I get my colour done by Rebecca and she’s the best of the best - listens to me and what I’m trying to achieve whilst, not compromising the health of my hair. Recommended her to my best friend and she now goes to her too!! Also, if you want a dreamy cut & blowdry, Beni is your guy. Every time I go to George Northwood, I leave so happy! Would highly recommend ✨

Arezou Philsouph

Google
Rebecca is a quintessential hair colourist who consistently goes above and beyond to ensure her clients are thrilled with their results. I’ve been seeing her for several years now, and I wouldn’t hesitate to recommend her to anyone. She’s hardworking, diligent, and always brings a fun, positive energy to every appointment. Last but not least, my hair is looking superb!

Claire Potter

Google
I’ve been a loyal fan of GN since 2014 and cannot recommend the services and treatment highly enough. For colour I see Demi whose expertise with brunettes is absolutely amazing and who always knows exactly how to make my hair look fantastic; for cuts and styling I see Stephen. He takes the time and care to understand my hair and always cuts it beautifully. His blowdries are brilliant and his styling for my birthday this year was perfect. Thank you so much to a wonderful team who are super friendly and who I love seeing every time.

Louise Turle

Google
I wouldn’t dream of going anywhere else! Deme is an absolute expert when it comes to colour—especially blonde highlights. She has an incredible instinct for knowing exactly what my hair needs, always achieving the perfect tone while seamlessly blending out roots and those ever-increasing greys. Lotte gives a fantastic cut every time, effortlessly shaping my unruly hair into something that looks great long after I leave the salon. Every visit is a total treat from start to finish!

Christina Partridge

Google
After trying many of the other “top” salons across London and being less than impressed, George Northwood stands out as the most friendly and professional of them all. I see Deme regularly and am always delighted with my hair colour. The rest of the team there are equally as attentive and thorough. I highly recommend the salon and often comment to friends about how unpretentious I find it to be!

Roxane G.

Yelp
I LOVE this salon. Roi is genius cutter, Stephen world's best for men, Eliott, Frankie, Bennie all superb at blow drys. Phoebe and Demi brilliant at colour taught by the amazing Sally. Everyone friendly and on time. Great coffee.

Lucy Y.

Yelp
I went in to get my normal haircut by Fabz and left crying. He was rude, sarcastic and incredibly unpleasant - when I went up to pay I was given a free haircut so I don't believe this is the first time he has acted this way. Avoid cuts with Fabz.

Alex J.

Yelp
I wanted to be blown away by this place and unfortunately, I left feeling that I had wasted a lot of money on so-so highlights. I asked for a half head highlights and the color seems right-ish but it's only been 6 days and I can see the line where the highlights start already. She did not go close enough to the root and almost felt like she was in a hurry. I've been getting my highlights done for 18 years and usually wait 12-14 weeks between sessions. I feel like i'm ready now for my next set and it's been 6 days. The cut however was right on the mark with what i asked for. The shampoo was also great. The shampooer was so meticulous and very customer-focused. So I'd recommend them for the cut and the shampoo, just beware of the highlights. Again, they weren't bad - just not worth the amount of money that they charged. I expect near perfection and this was not that.

Kelly C.

Yelp
Modern yet casual salon. Friendly, warm staff. The shampoo/head massage was worth visiting along, then I had a fab cut by Frankie and left so pleased. I tend to leave salons at 85% happy, wait a few weeks till the cut feels right. This was instant 100% pleasure and satisfaction. Frankie listens, is talented, and "gets it." After 1 year in England, I found my hairdresser/salon!