Belinda C
Google
Ginza Nishikawa only sells shokupan, a Japanese milk bread. It is the softest, fluffiest white bread that you will taste. It melts in your mouth. There are no preservatives; ingredients are just ionized water, cream, butter, honey, and Japanese white flour. Sooooo good. It's delicious on its own, or get creative with recipes - french toast, sandwiches, avocado toast...
It used to be difficult to get a loaf, like a Black Friday doorbuster, but they seem to have expanded their options so if you can't order in advance, you can also order from Locale and Goldbelly. They also have a limited supply of loaves available for walk-ins. Follow their IG for pop-ups around town.
Located inside the Colony; street parking. Highly recommend!