Golden Platter Foods
Warehouse · Newark ·
James Brown's fried chicken chain for Black entrepreneurs
Information
280 Wilson Ave, Newark, NJ 07105 Get directions
James Brown's fried chicken chain for Black entrepreneurs
280 Wilson Ave, Newark, NJ 07105 Get directions
"Launched by James Brown as an effort in Black wealth creation and job training, this fried-chicken chain framed the dish as a Black culinary tradition that Black entrepreneurs should profit from; it was both a cultural and political statement, but like other Black-owned ventures of the era it faced investor losses and systemic barriers—such as redlining, economic disinvestment, and neighborhood destabilization—that undermined its commercial success." - Madeleine Davies
"A fast-food chain launched by a legendary soul musician in the late 1960s–1970s that attempted to leverage celebrity status for economic opportunity but ultimately did not endure, contributing to the historical pattern of short-lived celebrity-backed restaurant ventures." - Jordan Taliha McDonald
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