Gourmet Burger Kitchen (GBK)
Hamburger restaurant · Waterloo ·
Gourmet burgers, fries, milkshakes, free refills, relaxed vibe
Gourmet burgers, fries, milkshakes, free refills, relaxed vibe
"A British burger chain whose cheeseburger appeared in the prior year's global top 20 Deliveroo orders but has since dropped out of the global top 100, indicating a notable decline in its delivery demand relative to competitors." - Adam Coghlan
"The mid-market burger chain is experiencing sharp declines and is at risk of following the fate of fellow high-street names like Byron, Jamie’s Italian and Carluccio’s. Like-for-like sales in the 22 weeks to 29 July 2018 fell 10.6% (against a 2.6% decline in the same period the previous year), while system-wide sales dropped 6.4% compared with a 12.1% increase last year. Parent company Famous Brands disclosed the results in a voluntary performance statement and — according to Big Hospitality — said it is “considering options related to a subsidiary” believed to be the chain. Founded in 2001 with backing from Providores owner Peter Gordon and expanded rapidly after a 2010 buyout by Yellowwoods, the business is now being blamed for having introduced too little innovation during expansion; competitors with more progressive offerings and newer chains with clearer propositions have grown steadily, leaving the restaurants vulnerable amid intensified competitor activity, margin pressure and broader economic hardship." - James Hansen
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